HS Game Time
Varsity and Junior Varsity Sponsorship Opportunity - Print and Online
Dallas-Fort Worth is home to some enthusiastic high school sports fans — and because they eagerly
seek out any and all information about their favorite pastime, that means significant value for your brand.
– HS Game Time, in print and online formats, is the definitive resource for local high school sports.
– In tabloid format, HS Game Time is zoned geographically and published on Thursdays, providing
regular, in-depth and intensely local reporting that offers advertisers the opportunity to reach the
target audiences that matter most to their business.
– With an average of more than 2 million page views per month, HS Game Time online combines the
power of the No. 1 local news Web site and the No. 1 local television Web site to bring our audience
unprecedented coverage of high school sports.*
– HS Game Time online is home for more than 220 North Texas high schools, with a unique blend of
official statistics and information and strong consumer-generated media capabilities.
Advertising Opportunity:
These six-month multimedia campaign packages combine high-volume online advertising impressions
with print advertising frequency in HS Game Time tabloid for robust messaging and wide market reach.
Online dates:
Aug. 1, 2008 through Jan. 31, 2009
ONLY FOUR Varsity packages (two with full-page and two with half-page print ads) and four
Junior Varsity packages available (two with quarter-page and two with eighth-page print ads).
Mechanical Specifications:
Tabloid format, color available
PRINT ONLINE INVESTMENT
Fall Packages Frequency Ad unit Col. inches Ad size Flight Ad unit Ad placement Ad size Central North or West East or South
Varsity Full 13x BW full 55 9.66" x 11" 6 mos: Top All local pages - 728 x 90 $21,334 $17,769 $15,267
in 6 mos. page tab Aug. - Jan. leaderboard 1/4 rotation
Varsity Half 13x BW half 27.5 9.66" x 5.5" 6 mos: Top All local pages - 728 x 90 $15,922 $14,135 $12,883
in 6 mos. page tab Aug. - Jan. leaderboard 1/4 rotation
Junior Varsity 13x BW quarter 13.75 5.75" x 4.58" 6 mos: Tower All local pages 160 x 600 $11,711 $10,817 $10,192
Quarter in 6 mos. page tab Aug. - Jan. except homepage -
1/4 rotation
Junior Varsity 13x BW eighth 6.875 3.78" x 3.43" 6 mos: Tower All local pages 160 x 600 $10,356 $9,909 $9,596
Eighth in 6 mos. page tab Aug. - Jan. except homepage -
1/4 rotation
To reserve space, contact your Dallas Morning News account executive or call 1-800-825-9244.
*Source: 2008 Local Market Report, ComScore Networks, Inc. Dallas-Ft. Worth