AfricaSan3 WSSCC Campaign Launch Session - 20 July 2011 at 1300h
Kigali, 19th – 21st of July 2011
General
Session Title: S13 - The new Global WASH Campaign: “GDP for GDP”
th
Date/ Time: Wednesday 20 of July 2011 at 1300h
Convened by: Saskia Casterlein (WSSCC) Notes taken by: Jo Smet (IRC)
Speaker(s) and their presentation title(s):
1. The new Global WASH Campaign: “GDP for GDP” by Jon Lane, Ex. Dir WSSCC
2. The advocacy by Sanitation Advocacy Ambassador in Nigeria by Eng Mrs. Ebele OKEKE
3. The Campaign and the materials by Saskia Castelein (wsscc)
Core Messages and Lessons Learned
Please note most important messages for sanitation stakeholders that can contribute to achieving improved sanitation in
Africa and add the according lessons learned and/or actions required.
Message and, if applicable, speaker Lessons learned/ Actions required
2001 Global WASH Campaign had clear Since 2001 Campaign to breaking taboo, creating awareness, towards
messages, strong visuals and high champions. political agenda. Still in sub-Saharan African countries sanitation is
not on track. Now more around economic and poverty issues.
2011 campaign: target politicians and
decision-makers; entrepreneurs; other
advocates.
Sanitation challenge around improving the
economic and social reality, therefore look
differently at human waste. Key message:
“GDP for GDP” (Good Dignity Practices for
Gross Domestic Product) and “Help Turn Shit
into Gold!” Dignity remains as a key issue.
Key messages: Jobs, productivity, tourism,
dignity, health, education, leadership
(Sanitation needs YOU!). Campaign materials
include posters, flyers, brochures, plus
background info available (online).
Advocacy Ambassadors can make a difference Advocacy materials were tested for Africa.
towards politicians and decision-makers.
Economic development is very important for
federal/state/local governments.
Ambassador succeeded to have a presidential
committee on water and sanitation!
Ambassador helped for continued support
from private sector for handwashing with
soap (HWWS) campaigns.
AfricaSan3 WSSCC Campaign Launch Session - 20 July 2011 at 1300h
Kigali, 19th – 21st of July 2011
Discussions
Please note core content of relevant discussions among speakers, panel members and from the audience.
Topic of discussion Areas of consensus, disagreement or recommendation
Ambassadors for Africa Agreed to have ambassadors throughout Africa.
Factors to become successful as Ambassador Use your charm! Use previous sector positions to create access to high
also at high government level. Government level; convince politicians and decision-makers with fact
& figures on results of poor sanitation or no action on sanitation! Use
assistant ambassadors.
Partnership with private sector Work with various private sector industries. Get out of your comfort
zones. Industries have a lot of useful experience in marketing.