Medier og kommunikation

Document Sample
Medier og kommunikation Powered By Docstoc
					Medier og kommunikation 2

      Charlie Breindahl
I dag skal vi nå følgende:
   •   Lektion 2, medieteori
   •   Oplæg om personlige hjemmesider v. Flemming
   •   Præsentation af de nye hjælpelærere
   •   Første gruppearbejde (øvelse)
   •   Diskussion af gennemgået stof
Hvad skal vi med teori?
”The book very consciously pays attention to theory.
Theories reduce complexity by mapping an explanatory
framework onto seemingly random phenomena. But, at the
same time, theories can also heighten complexity as they
show that phenomena are not as plain and simple as
generally assumed. Theories are, in the words of Förnas
(1995: 7), instruments to look with, glasses to look through,
and maps to look at. Theories can help us, first, to
deconstruct the area of interest into its main parts, and then
to reconstruct and interpret its mutual relationships and
relevant context” (p. xii-xiii).
Occam’s razor
Of two equivalent theories or explanations, all other things
being equal, the simpler one is to be preferred.
The six forces considered to be at work in the 1990’es
→     Convergence
      →        Industrial concentration
      →        Privatization and deregulation
      →        Commercialization
               →     Globalization
Niveauer i beskrivelsen
•     Mikro
•     Meso
•     Makro
BFI Key Aspects of media studies

Signpost question           Key aspect
Who is communicating and    Media Agencies
What type of text is it?    Media Categories
How has it been produced?   Media Technologies
How do we know what it      Media Languages
Who receives it, and what   Media Audiences
sense do they make of it?
How does it represent its   Media Representations
subject to us?
Nine approaches to media
•    Mass society, functionalism, pluralism
•    Media effects
•    Political economy
•    The public sphere
•    Media occupations and professionals
•    Cultural hegemony
•    Feminism
•    Moving image
•    New audience research
Theoretical models of society, media power and communications

Society                Power            Communications   Tone       Method

                                  Mass society, 1930s-1950s
mass                   high             one-way          negative   deductive

                                   Pluralism, 1940s-1960s
plural                 moderate         intervened       positive   empirical

               Cultural studies 1 (cultural hegemony), 1960s-1970s
class relations        high             ideological      negative   literary criticism

                  Political economy 1 (neo-Marxist), 1960s-1970s
class relations        high             ideological      negative   institutional

                  Political economy 2 (public sphere), 1960s-1970s
state/capital/public   moderate         negotiable       positive   policy studies

           Cultural studies 2 (new audience research), 1980s-1990s
plural                 low              interpretative   positive   ethnographic
The effects trajectory
•       Hypodermic needle
•       Intervening variable
•       Two-step flow
•       Diffusion of innovations
•       Spiral of silence
•       Agenda setting
•       Cultivation analysis
•       Uses and gratifications
•       Active reader
•       Critical reader
•       Ethnographic reader
Cultural studies debates
•       Realism
•       Semiotics
•       Rhetorical devices
•       The reader
•       Readings
Principal characteristics of political economy
•       Analysis of media in historical, social and political contexts
•       Addresses media relations to politics, economics and ideology
•       Has a moral purpose
•       Its end point is social action

Shared By: