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									             COURSES IN RETAIL MANAGEMENT
Course Outline
Retailing is now a complex industry with specialist areas distributing and selling anything from food or cosmetics
to DIY products or domestic electrical goods. The increased complexity of the retail trade has made new
demands on staff who envisage developing a career in this continuously expanding industry.
These LCM courses are designed to provide students with the skills and knowledge they may need for
enhancing their job and promotion opportunities in any area of retailing or starting their own retail concern.
The Certificate course enables students to obtain their first significant position in the industry or alternatively
progress on to the Diploma in Retail Management, which is intended for students who ultimately envisage
fulfilling a managerial function in any area of retailing; from stores manager to regional manager; from a single
outlet to the control of supplies for a chain of retail stores.
Emphasis is placed on knowledge related to supervision and management. Two optional subjects are included
to enable students to select an option that they feel relates to their own future career needs.
The courses in Retailing of the London Centre of Management are exclusive, are promoted worldwide and
are provided by a BAC accredited college. The British Council Offices, throughout the world, only recommend
British, State or BAC accredited colleges to students who wish to follow a further or higher education course in
Britain. These colleges advertise to and attract students from all over the world, therefore, their courses are
designed to meet international needs and standards.

         Subjects - Certificate in Retailing                             Subjects - Diploma in Retail Management
         1. Retail Management                                            1. Marketing Advertising & PR *
         2. Stores Control                                               2. Management - Theory and Practice
         3. Purchasing and Supply                                        3. Accounts and Book-Keeping
         4. Business - Communications & Interpersonal Skills             4. Selling and Sales Management
         5. Commercial Essentials & Customer Care                        5. Starting and Managing a Business or
                                                                                 Human Resource Management
          Note: Where a student passes seven subjects, which includes all of the Certificate Level and the subject highlighted
          with an asterisk * the student will be awarded the Higher Certificate in Retail Operations and all subjects passed will be
          entered on the LCM qualifications issued.
Length of Course                   Certificate Level - One semester of full-time study.
(Intensive)                        Diploma Level - Full-time study for one academic year (including Certificate Level).
                                   Where an LCM Recognised Centre provides the course on a non-intensive basis it will take
                                   longer to complete.
                                   Please contact LCM’s ‘Recognised Centre’ below for course dates.
Entry Requirements                 Certificate Level -
                                   1. 3 GCSEs / GCEs or High School Leaving Certificate/Diploma
                                   2. Two years’ experience for candidates 20 years of age or over.
                                   Diploma Level -
                                   The Certificate in Retailing or equivalent qualification.
Exemptions                         Exemptions are awarded at the discretion of LCM on a subject-for-subject basis,
                                   level or block exemption for candidates with an appropriate qualification.
Certification                      On successful completion of the Certificate course, students are awarded the          Certificate in
                                   Retailing of the London Centre of Management and may use the designatory letters Cert R.
                                   On successful completion of the Diploma course, students are awarded the Diploma in Retail
                                   Management and may use the designatory letters Dip RM
Status of Qualification            Professional vocational qualification which prepares students for their first significant post in
                                   the field of retailing.
How to apply                       Recognised Local Centre -

                                        London Centre of Management
           209-212 Tottenham Court Road, London W1P 9AF, United Kingdom. Tel: 0171 580 6043 Fax: 0171 255 1591
             London Centre of Management is a division of Cavendish College which is recognised as efficient by BAC
                         (The British Accreditation Council for Independent Further and Higher Education)

D: LCM/COURSE OUTLINES/Retail Mngt Crses                                                                              TES1998
                                             SYLLABUS OUTLINES
                                        The London Centre of Management
                                                  Courses in Retail Management

The following subject syllabus outlines are provided in order that potential students can obtain a firm appreciation of the
major topics they will study in each subject of their chosen course. Bear in mind that major topics only are provided and
students may have to study many sub-topics within a major topic heading. LCM reserves the right to amend or change
syllabuses and /or subjects where it considers it appropriate for the effective provision of a course.

                                                       CERTIFICATE LEVEL -
Retail Management -The retail industry; Retail Organisations; Retail planning and strategy; Retailing research; Retailing
environments; Consumer buying behaviour; Segmentation; Store location; Product decisions; Buying; Stock management; Pricing;
Advertising; Personal Selling; Sales promotion and Public Relations; Atmosphere and layout; Customer service decisions; Financial
planning; Human resources; Property and location development; Unit management; Retailing and the law.
Stores Control - Stores Management, Stores Functions and Responsibilities, Stock Record Systems, Stores Identification, Stock
Control, Issue and Despatch of Stock, Quality Control, Stock Maintenance, Stores Management and Forward Planning, Stock
Receipt, Training and Staff Development, Stock Obsolescence and Redundancy, Stores Management and the Law, Materials
Management, Stockyards, Stocktaking, Stores Buildings, Materials Handling, Storage Equipment, Production Planning and Control,
Purchasing, Distribution, Stores Management and Data Processing, Work Study, Transportation.
Purchasing and Supply - Defining Purchasing and its objectives, Purchasing Organisation, Purchasing policy, procedures and
documentation, Purchasing and EDP, The Right Quality, Buying in the Right Quantity at the Right Time, Buying at the Right Price,
Supplies and Supplier Sourcing and Evaluation, Negotiation, Special Aspects of Purchasing, Purchasing Research, Performance
and Ethics.
Business - Communications and Interpersonal Skills - Theory of Communications, Written Communications, Listening
and Spoken Communications, Meetings; Presentation of Numerical Information; Forms of Address, Computers and other
communication, Interpersonal Skills - Interviews, Starting a New Job, Staff Communications, Correspondence, Personal
Relationships in the Workplace, Criticism, Dealing with Gossip, Punctuality etc., Customer Service and Complaints, The
Business Lunch, Table Manners, Wine, Wardrobe and Grooming, Women at Work.
Commercial Essentials and Customer Care - The office as a Centre of Business Activity, Computer Systems, Controlling
Debts, Commercial Terminology, Documents and their purpose, Staff selection and controls. Customer Care – Defining
Customer Care: Customer Care and Company Benefits, Considering a Policy and Plan, Customer Care and You,
Customer Care and Service Plans, Motivating Staff, Standards and Monitoring, Selling the plan.

                                                         DIPLOMA LEVEL -
Marketing, Advertising & PR - Development, Concept, Definition and Need for Marketing, Integrated Marketing, Industrial and
Consumer Products, Marketing Research, Marketing Communications / Promotions, Salesmanship and Marketing, Pricing Policy,
Product Policy, Distribution Policy, Marketing Planning and Strategies, Franchising ; International Marketing.
Management - Theory and Practice - Students are provided with a clear understanding of effective management, personal
qualities, methods of management and the functions of management. Management Theory, Motivation, leadership and groups at
work, Management in Practice: Planning, Organising, Control in Management, Functional Management, Production planning and
control, Personnel, Financial.
Accounts and Book-Keeping - The Role of Book-Keeping and Accounts in Business, First Steps in Double-entry Book-Keeping,
Credit Transaction, The Trial Balance, Profit and Loss Account, The Balance Sheet, The Asset of Stock, Value Added Tax, Division
of the Ledger, Cash Books and Discount Accounts, Computers in Accounting, Petty Cash Book, Bank Reconciliation Statements,
Bad Debts and Provision for Bad and Doubtful Debts, Control Accounts, Wages Books and Records, Accounting Ratios, Cash flow
Statements, Budgets.
Selling and Sales Management - Development and role of selling in marketing, Consumer and organisational buyer behaviour,
Sales strategies, Sales responsibilities and preparation, Personal selling skills, Sales settings, International selling, Law and ethical
issues, Recruitment and selection, Motivation and training, Organisation and compensation, Sales forecasting, Budgeting and
Starting and Managing a Business. This programme provides a firm grounding in the knowledge needed to establish a
completely new business for oneself or for an employer - Looking at the Project, Preparing a Business Plan, Financing the
Business, Setting Up the Business, Employing People, Marketing the Product or Service, Managing the Business, Providing for the
Future, Obtaining Assistance.
Human Resource Management - Elementary individual psychology; Motivation in work; Learning; Individual differences;
Interviewing; Physical and psychological conditions of work; Social psychology at work; Leadership and participation;
Communications and change; Other influences on employee behaviour. Personnel management; Human resources planning; Job
analysis and job specifications; Recruitment and selection; Promotion, transfer, demotion and retirement; Resignation and
dismissal; Labour turnover; Appraisal; Training Principles and administration; Training methods; Job evaluation; Wages and
Salaries; Safety and conditions of employment; EC dimension of personnel management; Personnel records and statistics;
Industrial relations.

D: LCM/COURSE OUTLINES/Retail Mngt Crses                                                                                TES1998

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