Nexon America is a division of Nexon Group, a pioneer of interactive entertainment software and the
world‟s leader in free-to-play online games (MMO).
Headquarters: Los Angeles, CA
Leadership: Daniel Kim, CEO
Min Kim, vice president of marketing
Soo Min Park, vice president of game operations
Won Il Sue, vice president of business development
Web Site: www.nexon.net
WHAT GAME TITLES ARE AVAILABLE WITH NEXON?
Nexon has a proven track record in the free-to-play online gaming space with five successful
localized game titles in North America including: MapleStory, PopTag!, Mabinogi, Dungeon Fighter
Online, Combat Arms and Vindictus. Nexon games are free-to-play, highly interactive, and
community-driven, allowing players to connect with each other through chat, customized avatar
development and group competitions.
HOW DOES NEXON GENERATE REVENUES?
Nexon pioneered the online microtransaction revenue model in 1999, providing users with the
opportunity to make in-game purchases to enhance and customize game play with avatar
accessories, weapons and powers. Nexon is a privately-held company, and publicly announced its
U.S. revenue for 2006 ($8.5 million) 2007 ($29.2 million), 2008 ($40.8 million) and 2009 ($45.2
WHAT IS THE NEXON GAME CARD?
The Nexon Game Card is a prepaid card designed for users to purchase in-game merchandise to
personalize game play. The card is available in major retail outlets including, 7-Eleven, Toys”R”Us,
Blockbuster Video, CVS Pharmacy, Rite Aid, Ralph‟s grocery stores, and more. The Nexon card is one
of the highest selling pre-paid cards at GameStop, Walgreens, RiteAid, and Blockbuster Video. In
addition to the prepaid card, Nexon also generates revenue from PayPal and PayByCash.
HOW DOES NEXON DIFFER FROM THE COMPETITION?
Nexon is a recognized leader in free-to-play MMO games and the first gaming company to
demonstrate a successful microtransaction revenue business model in North America. The company
continues to deliver unique, online experiences, combining interactive game play with social
networking and personalization tools. Nexon continues to defy the traditional consumer packaged
goods model, as proven by the company‟s ability to attract more than 350 million registered users
worldwide and more than 12 million in the U.S.
NEXON „S WORLDWIDE INDUSTRY LEADERSHIP:
First graphic MMORPG in the world: The Kingdom of the Winds, 1996
First internet quiz game in the world: QuizQuiz, 1999
First company to develop a microtransaction revenue model: 1999
Most popular online video game in South Korea: KartRider, 2004, played by more than 30%
of the population
World record for 800,000 concurrent game users in China: KartRider, 2007
First company to successfully use the microtransaction revenue model in North America:
MapleStory worldwide registered members: 95 million
KartRider worldwide registered members: 215 million
Dungeon Fighter Online worldwide registered members: 200 million
NEXON BY THE NUMBERS:
Nexon revenues by region: 33% Korea, 67% all other regions
MapleStory registered members in the U.S.: 7 million
Combat Arms registered users ending 2009: 4 million
Peak concurrent connected users of MapleStory in the U.S. after Big Bang launch: 136,000
Articles of clothing sold in MapleStory in 2007: 1,346,793
Hair styles at beauty parlor sold in MapleStory in 2007: 1,070,113
Virtual products sold through microtransactions in North America in 2008: 18 million
WHAT IS MEDIA SAYING ABOUT NEXON?
“A new crop of online multiplayer games is coming, targeting a broader audience with simpler
navigation and customization than Second Life…The companies behind them have a novel way of
making money, selling digital goods such as avatars and their outfits. The games themselves are
free…. MapleStory from Korean online game maker Nexon Corp… now has more than 3 million North
American players, joining a further 50 million worldwide.” – BusinessWeek, March 26, 2007
“It’s the emergence on the Internet of a parallel gaming universe, a free to play movement
pioneered in Asia and powered by business models that don’t have anything to do with selling
shrink-wrapped boxes for $50 each… Nexon pioneered this business – hooking players with a
seductive free game while urging them at every turn to purchase extras using prepaid debit cards
sold at retail outlets like Target.” – Fortune, April 28, 2008
“Now Nexon is making a bigger play for gamers in North America, bringing with it an innovative
approach to making money that U.S.-based game makers like Electronic Arts Inc. are scrambling to
emulate. Unlike the traditional approach, Nexon makes its games free to play. The company makes
money by charging customers anywhere from 30 cents to $25 for virtual “items” to enhance their
game experiences, including everything from souped-up vehicles to wacky hairstyles for in-game
characters.” – Wall Street Journal, May 23, 2008
LIVE NEXON GAME TITLES
Vindictus is the first physics-based multiplayer online action role-playing game that combines
stunning visuals with high-speed combat. The storyline, inspired by Celtic mythology, is slowly
uncovered as players progress in the game. Players join a mercenary unit called, “Crimson Blades”
to battle Fomors, or monsters, in the hopes of reaching Erinn, the paradise promised by the
goddess Morrighan. Vindictus uses a modified Source Engine™ to enable actions like throwing,
shattering, binding with chains, piercing with spears, and more. As characters take more damage
in the game, their armor starts to disintegrate and fall off. Redefining free-to-play games, Vindictus
is a realistic next generation, physics-based, massively multiplayer role-playing game which offers
brutal elegance to the PC gaming space. Vindictus is developed in Korea by Nexon’s devCat Studios
and published by Nexon America.
MapleStory is a 2D side-scrolling massively multiplayer online role-playing game (MMORPG)
launched in North America in May 2005 and now has more than seven million registered users in
North America. Gameplay in MapleStory is real time and combines elements of an action-
platformer and a more traditional RPG. Players can experience any of the 13 unique character
classes, each with dozens of skills to learn and hundreds of items to acquire. Players become more
powerful by defeating monsters, completing quests, solving puzzles with skill and intelligence, or
delving deep into a dungeon with a group of friends. MapleStory features cute and colorful 2D
graphics and is played by more than 95 million players worldwide.
Combat Arms is a free to play, online multiplayer, first-person shooter game that was launched as an
open beta in July, 2008 and already has enlisted more than 4 million registered players. Combat
Arms enlists players into various battlefields across the globe delivering gamers a high-quality FPS
with an extensive arsenal of weapons, no locked areas, and no monthly subscription fees. Players
earn their keep through precise marksmanship, teamwork and stealth and can purchase
customizable weapons and equipment for their own personal soldier.
Mabinogi was commercially launched in North America in March 2008. This 3D massively
multiplayer online role-playing game (MMORPG) is based on Celtic and Welsh mythology and
features highly immersive social game play rendered in a beautiful cell-shaded art-style. Mabinogi
offers a full fantasy “life” experience where characters grow, age and change appearance as they
progress through the game. Players can experience the Mabinogi world in a variety of ways, from
fighting monsters and completing quests, to taking jobs such as cooking, shearing sheep or
composing music. Mabinogi recently launched an expansion pack, Pioneers of Iria, more than tripling
the size of the game world and offering gamers the chance to play as elves or giants.
DUNGEON FIGHTER ONLINE
Launched in North America in June of 2010, Dungeon Fighter Online boasts more than 200 million
players worldwide. Dungeon Fighter Online merges arcade-style action with an immersive, role-
playing experience in one free-to-play, multiplayer online game. Expanding upon the immense
popularity of fast-paced, side-scrolling games of the past, this ground-breaking title infused the
classic fighting format with the kind of communal vitality that has already made people flock by the
PopTag! was launched in February of 2010 in North American territories. PopTag! is a 2D, online
arcade-style multiplayer hyper puzzle action game that has players engaging in frenzied water
balloon battles against each other or cooperatively against monsters. PopTag!, known as BnB Crazy
Arcade in Asia, has millions of players worldwide and is considered a major brick in the Nexon
foundation. PopTag!’s game play is quick and easy to learn with simple and intuitive controls.
PopTag! comes with single or multi-player modes and as many as eight players can battle each other,
or join forces in teams of four to fight the boss monsters. The game also features a “co-play” mode,
where players can share one keyboard controller, which further enhances the arcade-style fun
NEXON AMERICA EXECUTIVE BIOGRAPHIES
DANIEL S. KIM
CHIEF EXECUTIVE OFFICER, NEXON AMERICA
As the CEO of Nexon America, the North American publishing arm of Nexon Group, Daniel S. Kim
oversees the company‟s day-to-day management and operations.
Daniel joined Nexon Group in November 2006 and most recently served as the executive vice
president for Nexon Group‟s global content strategy division in Korea, where he was responsible for
directing brand strategy and content licensing development for Nexon on a global level.
Prior to joining Nexon, Daniel served as vice president in charge of Asia-Pacific business
development for IDEO, a leading firm in innovation and design. During his tenure, Daniel was
responsible for developing and managing critical client relationships in the Asia Pacific region, with
focus on Korea. In addition, Daniel led project teams, as well as mentoring and guiding other project
managers on various innovation strategy and design projects.
Previously, Daniel served as senior product design engineer for Handspring, Inc., and managed
research, design, development and production of cutting-edge handheld digital devices.
Daniel earned a Master of Science in Product Design and Bachelor of Science in Mechanical
Engineering from Stanford University. Daniel is fluent in English and Korean while also being
proficient in conversational Japanese and Spanish.
VICE PRESIDENT OF MARKETING, NEXON AMERICA
As vice president of marketing at Nexon America, Min is responsible for business development
initiatives and game operations of Nexon published titles in the U.S. His current professional and
personal goal is the successful introduction and adoption of the microtransaction business model in
Prior to joining Nexon America, Min operated the successful launch of the Global Edition of
MapleStory as the Vice President of Global Business Development at Wizet Corp. Today, MapleStory
remains one of the world's top online games supported by a microtransaction business model. Min
started his career in video games as a senior associate of business development at Nexon
Corporation pursuing new business opportunities such as a social networking service, a board game
business, and online game licensing.
Before joining the online games space, Min was an investment banking analyst in the media group of
Salomon Smith Barney in New York. He holds a Bachelor's degree in Mathematics-Statistics from
SOO MIN PARK
VICE PRESIDENT OF GAME OPERATIONS, NEXON AMERICA
As Vice President of Game Operations, Soo Min oversees technical development of Nexon America‟s
online initiatives and game properties. Soo Min joined Nexon in 2001 and was instrumental in major
company milestones including transforming QuizQuiz (now called QPlay) into the first casual online
game supported financially through microtransactions. He also played a pivotal role in installing the
single login protocol for all Nexon games and helped launch MapleGlobal, which is the North
American service for MapleStory.
Prior to joining Nexon, Soo Min worked for several leading Korean-based companies, including
software giant, Hanmesoft, CJ Group and Digital Impact. At Digital Impact, he successfully led the
company to become the first publicly-traded video games company in Korea. He has also worked as
a freelance writer covering the technology industry for several Korean magazines.
Soo Min earned his Bachelor‟s degree in Physics from Sung Kyun Kwan University in Seoul.
WON IL SUE
VICE PRESIDENT OF BUSINESS DEVELOPMENT
As VP of Business Development, Won Il is responsible for managing Nexon America‟s strategic
partnerships as well as expanding the company‟s game development channels.
Won Il comes to Nexon America with many years of business development and management
experience with online gaming companies including serving as CEO of Nexon Corp. between 2004
and 2005. Won Il also founded the Internet startup called Smartplay and served as its CEO before
joining Neowiz Games in South Korea. There, he held several executive posts including Senior Vice
President of International Business.
Won Il is a native of South Korea and speaks fluent English and Korean. Won Il attended Seoul
National University where he earned a Degree in Business Administration.
As Global Chief Financial Officer, Owen Mahoney will be responsible for managing the company’s
global financial operations, investments, and strategic alliances.
Mahoney has more than 15 years of experience in finance and was most recently CEO of the online
game publisher, Outspark. From 2000 to 2009 he served as Senior Vice-President of corporate and
business development at Electronic Arts (EA).
In addition to his game experience, Mahoney has also held numerous executive positions at IT
companies in the United States and Japan, including PointCast, Claris Japan, and Radius. Mahoney
earned a B.A. in Asian Studies from the University of California at Berkeley.
Mahoney is being called upon to lead Nexon’s efforts to create a strong financial foundation and a
global platform in order to improve profits and maximize the corporation’s performance.
(Revised January 12, 2010)