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					www.GuernicaMag.com

“To my mind, Guernica is the most important online intellectual and literary journal in America today.”
                                                —Claire Messud, author of The Emperor’s Children

Publishing Features * Interviews * Poetry * Fiction * Art * Blog, with 1,000s articles in its Archives
Guernica Commons — a grassroots, member-based community

GUERNICA MASTHEAD
Editors in Chief: Michael Archer and Joel Whitney and Publisher: Elizabeth Onusko
Status: 501(c)(3) nonprofit organization

GUERNICA DEMOGRAPHICS (SURVEY RESULTS, APRIL 2010)
Gender, Male (52.5%), Female (47.5%)
Age, 25–34 (32.3%), 35–44 (16.2%), 45–54 (16.2%)
Description, information seekers and social influencers
College educated (72.3%), with many holding Masters and Ph.D degrees (45.3%)
Get their news primarily online (85%) and radio (25.6%)
Read blogs daily (76.5%)
Read online NYT (73.0%), BBC (48.4%), Arts and Letters Daily (26.2%)
On Facebook (Guernica Mag), 3,467 (87.9%) and Twitter (GuernicaMag), 1,795 (41.4%)
Have purchased more than 14 hardcovers and 28 trade paperbacks over the past year; bought through the
Internet (74.6%) and at Indie Bookstores (82.1%) and at Chain Bookstores (55.2%)
Top genres include Literary Fiction/Poetry (77.6%), Philosophy/Religion (50.7%), History (44.8%),
Reference/Guides (46.3%), Politics/Current Affairs (43.3%), Biography (41.8%), Art/Photography (38.8%)
Have traveled domestically in past year (86.1%); have traveled abroad in past year (47.4%)
Leisure Travel (83.5%), Adventure Travel (33.8%), Study Abroad (18.7%), Spiritual Travel (12.9%),
Voluntourism (12.9%)

Persons who pay close attention to the social value of the brands bought (80.5%)
Persons who would think more highly of a company that advertised on GuernicaMag.com (62%)

GOOGLE ANALYTICS (MAY 2010 – MAY 2011)
Pageviews, 2.0M+
Visits, 1.5M+ (from 216 countries/territories, 18,000 cities)
Absolute Unique Visitors, 1.0M+; Average Pageviews, 1.49; Time On Site, 1.22

Top American Cities (among Top 100 Cities) include New York, Los Angeles, Chicago, San Francisco,
Washington, DC, Seattle, Austin, Philadelphia, Portland, Brooklyn (NY), Minneapolis, Cambridge (MA),
Boston, Houston, Atlanta, San Diego, Denver, Baltimore, Dallas, Oakland, Madison (WI), Ann Arbor,
Pittsburgh, San Jose, Berkeley, Columbus, St. Louis, Arlington, Tucson, Albuquerque, Phoenix, New
Orleans, Providence, Miami, Nashville, St, Paul, and Sacramento

Top Canadian Cities (among Top 100 Cities) include Toronto, Vancouver, Montreal, Ottawa, Calgary, and
Edmonton

Top European Cities (among Top 100 Cities) include London, Berlin, Paris, Dublin, Madrid, Kensington
(GB), Barcelona, Stockholm, Athens, Manchester, Amsterdam, Edinburgh, Lambeth (GB), Helsinki, Oxford,
Glasgow, Munich, Vienna, Copenhagen, Cambridge, Oslo, Bristol, and Prague

Newsletter Subscribers, 7,500+
Open-rate, 20%; Click-thru, 28.6%
www.GuernicaMag.com

GUERNICA AD RATES (ONLINE)
Unit Options, SOV, Gross Ad Rates                 Unit Options, SOV, Gross Ad Rates
Leaderboard (728x90), Monthly                     Leaderboard (728x90), Bi-weekly
SOV 100%, $1,225                                  SOV 100%, $800
SOV 50%, $865                                     SOV 50%, $585
SOV 33%, $685                                     SOV 33%, $460

Sidebar Rectangle (300x250), Monthly              Sidebar Rectangle (300x250), Bi-weekly
SOV 100%, $825                                    SOV 100%, $550
SOV 50%, $585                                     SOV 50%, $395
SOV 33%, $465                                     SOV 33%, $315

Sidebar Mini Rectangle (300x160), Monthly         Sidebar Mini Rectangle (300x160), Bi-weekly
SOV 100%, $625                                    SOV 100%, $425
SOV 50%, $445                                     SOV 50%, $300
SOV 33%, $345                                     SOV 33%, $235

Sidebar Half Page (300x600), Monthly              Sidebar Half Page (300x600), Bi-weekly
SOV 100%, $1,225                                  SOV 100%, $800
SOV 50%, $865                                     SOV 50%, $585
SOV 33%, $685                                     SOV 33%, $460

Sidebar Square (300x300), Monthly                 Sidebar Square (300x300), Bi-weekly
SOV 100%, $825                                    SOV 100%, $550
SOV 50%, $585                                     SOV 50%, $395
SOV 33%, 465                                      SOV 33%, $315

Acceptable Materials:                             Issue Dates: 1st and 15th
File Requirements: Digital-ready (Animated or
Static); GIF or JPG; 50K maximum; 6/8 quality     In-house Production Not Available
range
Rotation: Monthly with bi-weekly options
Deadline: 5 business days prior to issue upload   Send Materials to:
Note: Digital files must be 100 percent of the    Jill Tardiff, Advertising Representative, at
Guernica advertising size (see File Size)         GuernicaMagAds@gmail.com

Animation: Web only; 4-time loop maximum

GUERNICA AD RATES (NEWSLETTER)
Unit Options, Gross Ad Rates
Top Square, Right (250x250), Bi-weekly
SOV 100%, $500 per issue

Middle Square, Left (250x250), Bi-weekly
SOV 100%, $335 per issue

Acceptable Materials:
File Requirements: Static
Rotation: Bi-weekly
Deadline: 5 business days prior to issue upload
Note: Digital files must be 100 percent of the
Guernica advertising size (see File Size)

Link Information: Every ad must have an URL

				
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posted:10/21/2011
language:English
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