PRICING OBJECTIVES / PRICING METHODS
STEP :1. Selecting the pricing objective 2. Determining the demand 3. Estimating Costs
4. Analyzing Competitors costs, Prices, Offers.
5. Selecting a Pricing Method.
6. Selecting the Final Price.
ADAPTING THE PRICE
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Geographical Pricing Price Discounts, Allowances Promotional Pricing Discriminatory Pricing Product Mix Pricing Captive Product Pricing Optional Feature Pricing.
RESPONDING TO COMPETITION
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Maintain the Price Maintain Price and Add Value Reduce Price.