Keyword Research Web 2.0 and Beyond by BhaskarT


									                      Keyword Research -Web 2.0 and Beyond

Keyword Research is the stepping stone to successful optimization. So what’s new?

Effective Keyword research today is beyond Count, Competition and KEI realm. Today keywords
need to attract the Web 2.0 searches and gear up the websites organic campaign for web 3.0 and

I recommend and follow a funnel approach to Keyword Research. It starts with the Seed Key
Phrase list and flows through the following steps

1. Developing the Basic Key Phrase Universe.

2. Adding Lateral Web Search data.

3. Search Intent and Semantic Web analysis and filters

4. Social Web, Freshness & Buzz filters.

5. Real World and Business filters.

5 Step Keyword Research Funnel

Here are the tools I like and recommend for these steps

Step 1: Basic Key Phrase Research

Search Engines’ Keyword Suggestion Tools : Google, Bing
3rd Party Keyword Suggestion Tools: Wordtracker
Competition Key Phrase Analysis Tools: SpyFu
Step 2: Lateral Web Data Filters

Search Engine Volume Predictors: Google Trends, Microsoft Keyword Forecast
Key Phrase Cyclicity/ Trend/ geography analysis: Google Insight
PPC Cost Competition Analysis: Google, SpyFu
Step 3: Search Intent and Semantic Web

Search Intent Indicator Tools: Google Sets, Microsoft Commercial Intent Predictor,
Microsoft Demographic Predictor

Visit Intent Analysis from the Log file /site Search Data**
Vertical Search Potential Analysis: News, Local, Images, Video, Product, Blog
Step 4: Social Web Filters Freshness & Buzz Filters

News: Google News
Social Media:Face Book Lexicon, Twitter Trends
Step 5: Real World and Business Constraints
Spelling Mistakes: FatFingers
Phonetic Variations
Domain Typos:Domain Typo Generator
Patent Search: Google Patents, USPTO
**Visit Intent Analysis from the Log file /site Search Data is a process and not a tool. A process to
segregate keywords into various baskets of Predicted Commercial Intent of search. The
Commercial Intent is predicted based on the Referring Website, Landing Page, Activity on the
Website and the Search Term Modifiers. This idea is to map Visitor Intent (visitor’s stage in the
buying cycle) to the Query Intent. The process is illustrated in the figure below.

About the Author

Bhaskar Thakur is Entrepreneur, Digital Business and Social Media Evangelist. A seasoned
marketer and entrepreneur with over 13 years experience, he is founder of, Bhaskar is among the first wave of Internet
Marketers in India and specializes in creating Strategies, solutions and slatforms for Social Web.
He enjoys mentoring businesses and coaching the young.

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