google earning by Parth18

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									Earnings (Without Increasing Traffic)




                        I have spent a long time trying to improve the advertising earnings on my
websites and I have managed to go from a couple of dollars a month to 3 figures in a relatively
short time, without increasing the amount of visitors to my site.

The tips I am about to tell you are what worked for me, but I encourage you to try different
things as each site is unique.

1. Colour and Position

This is probably the optimization which is mentioned most regularly, but it's for good reason.
You really should experiment with different ad positions and different colour combinations.
Each time you make a change leave the ads for a week and see how your earnings alter. Make a
note of what works and then try something new. I was always sceptical when I read these
comments before but since I have started playing with positioning my adsense revenue has
multiplied by 4 times (crazy but true). Personally I've found that blending ads into the site works
very well but it's not the only way and you should try all the combinations you can think of.

2. Different date, different adverts

This is one of my favourites and I intend to write a post on how to do this next week, for now I
will stick to the what and why.

In simple terms, the older the page the more ads you show.

Despite the fact that I have advertising, I don't actually like it. I have 0 to very few adverts on
new posts, and increase the ads on older ones. This isn't so obvious here on Binary Moon, but on
Binary Joy I have gone a little crazy - but there is a method to my madness. The theory is that
older posts will be more appealing to search engines, and visitors who come from search engines
are more likely to click on ads. Another side effect is that I "reward" regular visitors by not
annoying them with adverts, so I feel this is a good compromise. As I said above I'll go into this
one in more detail next week (with code).

3. Content Targeting
This one is a very simple change and is ridiculously straight forward to implement. Google have
a simple comment tag that you can place around your primary content, and this is what your ads
will be targeted to.

<!-- google_ad_section_start -->
Key page content here
<!-- google_ad_section_end -->

The idea is that you place these comments around your core page content. That is, the content
which is mostly text, and which best reflects the content of your site. On a blog this will
generally be the main post content. The reason you do this is so that the adverts don't target
irrelevant content such as the links in your sidebar.

You can also add regions you want Google to ignore. I haven't used these myself but they are
something I intend to try in the not too distant future. You can read more on the section targeting
page of the Google Adsense help.

4. Referrals

Google Referrals don't make me a huge amount of money, but I like to include them on all my
sites. Currently I only use one referral package and it only displays in Internet Explorer on the
PC. It's for the Firefox browser, and earns me roughly a dollar for every new install I generate.
Some sneaky css removes the ad for Firefox users so that they don't get pestered with
unnecessary adverts.

To do the show/ hide css on your refferal code all I do is have a div with my referral button in it,
which I hide. I then use conditional css comments to load some css to display the advert in IE.

I've put together a simple example of what I mean below. Just copy and paste the code below
into a new htm document and then view it in IE and Firefox. In IE you will see the ad block at
the top of the page, in Firefox is "magically" disappears.

<html>
<head>
         <title>Ad Show Hide demo</title>
         <style>
         #adDiv {
                 display:none;
         }
         </style>

         <!--[if IE]>
         <style>
         #adDiv {
                 display:block;

                   /* some extra styles to make the ad stand out */
                   border:1px solid #eee;
                   padding:10px;
         }
          </style>
          <![endif]-->

</head>
<body>
          <div id="adDiv">Stick your advert in here</div>
          <h2>Ad test</h2>
          <p>Some page content</p>
</body>
</html>

5. SEO and Content

I get about 75% of my traffic from search engines and, in my opinion, search engine visitors are
the ones most likely to click on adverts, far more so than the regular visitors (which ties into the
date based adverts above). Search engine visitors are on a journey to find some information, if
they can't find what they want on my site then they might as well find it on one of my advertisers
sites, and that's the good thing about contextual advertising - the ads are relevant to my readers.

+1 for free - Experiment, Experiment, then experiment some more

I know I've said this already but I can't emphasize it enough experiment constantly. Things are
changing all the time so it's always worth trying different advertising layouts and schemes.

Your turn

Do you run ads on your site, and do you have any hints and tips you want to share? I'm sure
everyone would be interested in reading you tips in the comments below.

								
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