BUS 187
Week 1 2
Fall 2008
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COURSE SCHEDULE
PROFESSOR BRANNEN
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Topic / Activity Assignment Part I: Macro Environment of International Business Aug 26 Intro. to International Business Read Ch. 1 (2-30) Video Clip: Yahoo vs. Lands’ End Sept. 2 Cultural Environment Read Ch. 2 (44-57; 64-72) Video: Managing Across Cultures Prepare EuroDisney Case –softcopy on BLACKBOARD (BB) HW 1 due by 2:55 pm on BB Sept. 9 Political & Legal Environment Read: Ch. 3 (all) Case: Global Economic & Financial Software Piracy (112-116) HW 2 due by 2:55 pm on BB Environment Video case: Pizza Hut Ch 4 (all); Cases: (119-122, and 152-155) McDonalds in Russia and Meet the BRICS Sept. 16 Video: American Games, Ch. 10 (343-359; 361-363) HW 3 due by 2:55 pm on BB Japanese Rules * Midterm 1 Review available on-line. Sept. 23 MIDTERM 1 Bring SCANTRON 882-E & one-piece of college-ruled paper Part II: Meso Environment of International Business Sept. 30 International Trade Theory and Ch. 5 (164-178; 180-186) the Politics of International Trade Ch. 6 (204-221); Cases: (161-164) Video Case: The Girdle Factory Newmont Mining; (231-234) LukoilHW 4 due by 2:55 on BB Oct. 7 Cross-National Cooperative Ch. 7 (239-260) Case: (239-241) Agreements; Entry Strategies, Textile and Clothing Trade; (298Partnerships and Strategic 301) Wal-Mart de Mexico HW 5 due by 2:55 on BB Alliances Oct. 14 Global Strategy & Structure and Ch. 6 (221-223) Reading: Competitive Advantage of Implementation Video: The Nations (BLACKBOARD) Diamond at Work #XS1686 HW 6 due by 2:55 on BB Oct. 21 Direct Investment and Ch. 11 (375-401) Ch. 14 (all); Case: 510-514, Collaborative Strategies *Midterm 2 Review International Airline Alliance. HW 7 due by 2:55 on BB Oct. 28 MIDTERM 2 Bring SCANTRON 882-E & one-piece of college-ruled paper Part III: Micro Environment of Business Nov. 4 Culture Revisited: MicroCh. 2 (58-64; 72-77) Case: (79-82 dynamics of Culture Charles Martin in Uganda. HW 8 due Exercise: Cross-Cultural by 2:55 on BB Adaptability Inventory (CCAI) Nov. 11 Veteran’s Day Holiday No Class Nov. 18 Global Manufacturing, Supply Ch. 17 (all) HW 9 due by 2:55 on BB Chain Management & Ethics; Ch. 16 (all) Marketing Globally Nov. 25 Strategies for Dealing w/ Cultural Differences; Case Enactment: Growing Spansion into an Integrated Global Business Cultural Identity as a Strategic Human Resource Int’l Human Resource Mgt. *Final Review (Professor Reade) FINAL EXAM 14:45-17:00 Case: Renewing the Fujitsu-AMD Joint Venture (BLACKBOARD) HW 10 due by 2:55 on BB Managing Across Cultures Video In Class Survey on Cultural Identity Ch. 5 (186-191); Ch. 20 (all) Bring SCANTRON 882-E
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