Sept - DOC 1

					A Southern Season
                                                               Eastgate Shopping Center
                                                               1800 East Franklin Street
                                                               Chapel Hill, NC 27514
                                                               919.929.7133 Fax:
                                                               919.942.9274
                                                               www.southernseason.com

For immediate use                                              September 12, 2003

A Southern Season's Grand Opening Events, Thurs., Sept. 25 - Sun.,
Oct. 5, 2003
Thursday, Sept. 25
10 a.m. to 4 p.m.
Owner Scott Blackwell of Immaculate Baking Company of Flat Rock, NC, joins us to
kick off a Folk Art show at the Clocktower Stage. Immaculate Baking Co. earlier this
year baked the world’s largest chocolate chip cookie, and they’ll be selling pieces of the
cookie to raise money for the Folk Art Foundation.

Thursday, Sept. 25
10 a.m. to 2 p.m.
Elinor Hill-Courtney, aka “La Regina della Cucina,” owner of Golden Whisk from San
Francisco holds court at the Crossroads Stage with her award-winning sauces, dips,
dressings and condiments AND her signature tiara.

Thursday, Sept. 25
Noon to 4 p.m.
Direct from Brussels, Belgium! Master Chocolatier Daniel Stallaert of The Neuhaus
Chocolate Shop will be at Center Stage demonstrating the dipping techniques of Caprice
and Tentation — the signature pieces for Neuhaus.

Thursday, Sept. 25
Tea lovers will unite in praise as The Republic of Tea will offer samples in the Coffee
and tea department from 10 a.m. to 2 p.m. and complimentary afternoon tea from 3 to 4
p.m.

Thursday, Sept. 25
10 a.m. to 4 p.m.
My Grandma's Coffee Cakes owner Bob Katz visits from Boston to spend the day in
the deli just so you can sample one of our favorite coffee cakes.

Thursday, Sept. 25
11 a.m. to 4 p.m.
Cheese Works will offer samples of its products in the deli.

Thursday, Sept. 25
11 a.m. to 4 p.m.
Jumpin' Jelly Belly … samples of all flavors are being handed out in the candy
department.

Thursday, Sept. 25
11 a.m. to 4 p.m.
Dancing Deer Baking Company will be giving away samples of its cookies and cakes in
the house & home department.

Thursday, Sept. 25
10 a.m. to 4 p.m.
Rao’s Homemade brings the best of Italy and the legendary Rao's Restaurant in Harlem
to your table. Deb Crisan from New York shares these Italian pastas and sauces in the
grocery department.

Thursday, Sept. 25
10 a.m. to 4 p.m.
Chelsea Market of New York City will offer samples in the grocery department.

Thursday, Sept. 25
10 a.m. to 4 p.m.
Rowena Fullinwider, creator of Rowena's Pound Cakes, offers samples of all four
flavors of these sumptuously moist and rich pound cakes in the grocery department.

Thursday, Sept. 25
10 a.m. to 4 p.m.
Carol Monahan will bring some of her company’s home-grown, North Carolina peanuts
to the grocery department. The Peanut Roaster is based in Henderson, NC.

Thursday, Sept. 25
10 a.m. to 4 p.m.
Miriam Novalle will represent her New York T Salon at A Southern Season in the
checkout demo station.

Thursday, Sept. 25
3 to 5 p.m.
T Salon owner Miriam Novalle brings tea wisdom from New York to a Tea Talk benefit
for the Alamance Arts Council in the Wine Room of the new Weathervane Restaurant.
Golden Whisk owner Elinor Hill-Courtney of San Francisco also will hold a food
demonstration.

Thursday, Sept. 25
10 a.m. to 4 p.m.
All three Gravelys and founders of Vietri — "Momma" Lee Gravely and daughters
Susan and Frances — kick off the opening of their new Villa Vietri, a store-within-a-
store that's larger than the Italian pottery importer’s Manhattan boutique.

Thursday, Sept. 25
10 a.m. to 4 p.m.
Representatives of Stonewall Kitchens will be at the store to introduce the store’s new
Stonewall Kitchens Showcase, which features the company’s national award-winning
delectable foods.

Thursday, Sept. 25
All day
Eight-foot tall Mr. Jelly Belly and the Jelly Belly car (a Volkswagen Beetle covered with
Jelly Belly jelly beans) sweetens A Southern Season’s entrance inside University Mall.

Thursday, Sept. 25
11 a.m. to 4 p.m.
Mebane-based Kikimomo ice cream company will have a clown and balloon making at
the store’s entrance inside University Mall. Owner Toni Edwards samples her ice cream
from an antique ice-cream bike.

Thursday, Sept. 25
11 a.m. to 4 p.m.
Wild Fruitz owner Trev Warshauer will offer samples of his company’s fruit drinks
outside the store near the customer pickup area.

Thursday, Sept. 25
11 a.m. to 4 p.m.
The Boar’s Head Hot Dog Stand is in the University Mall Parking Lot.

Thursday, Sept. 25
11 a.m. to 4 p.m.
Top-quality Midori Ribbons will have a display set up in the floral demo area.

Friday, Sept. 26
10 a.m. to 4 p.m.
Owner Scott Blackwell of Immaculate Baking Company of Flat Rock, NC, joins us to
kick off a Folk Art show at the Clocktower Stage. Immaculate Baking Co. earlier this
year baked the world’s largest chocolate chip cookie, and they’ll be selling pieces of the
cookie at A Southern Season’s grand opening to raise money for the Folk Art
Foundation.

Friday, Sept. 26
10 a.m. to 2 p.m.
Elinor Hill-Courtney, aka “La Regina della Cucina,” owner of Golden Whisk from San
Francisco holds court at the Crossroads Stage with her award-winning sauces, dips,
dressings and condiments AND her signature tiara.

Friday, Sept. 26
10 a.m. to 4 p.m.
From Russia with Chocolate — The owner of Russian chocolatier Korkunov is at Center
Stage with a sampling of these imported confections and features Russian dancers from
the Carolina Ballet Company in costumes from the Nutcracker Suite.

Friday, Sept. 26
Tea lovers unite in praise as The Republic of Tea offers samples in the coffee and tea
department from 10 a.m. to 2 p.m. with complimentary afternoon tea from 3 to 4 p.m.

Friday, Sept. 26
Noon to 4 p.m.
Direct from Brussels, Belgium! Master Chocolatier Daniel Stallaert of The Neuhaus
Chocolate Shop will be at Center Stage demonstrating the dipping techniques of Caprice
and Tentation — the signature pieces for Neuhaus.

Friday, Sept. 26
10 a.m. to 4 p.m.
My Grandma's Coffee Cakes owner Bob Katz visits from Boston to spend the day in
the deli just so you can sample one of our favorite coffee cakes.

Friday, Sept. 26
11 a.m. to 4 p.m.
Cheese Works will be offering samples of its products in the deli.

Friday, Sept. 26
11 a.m. to 4 p.m.
Yoku Moku’s all-natural butter cookies have become one of the most popular gifts in
Japan — and now A Southern Season’s patrons can taste why. Charles Ferris, president
of Yoku Moku's American Division in San Diego samples in the candy department.

Friday, Sept. 26
11 a.m. to 4 p.m.
Allen & Cowley owner David Husband from Phoenix, presents gourmet crackers,
cracker spreads and spices in our house & home department.

Friday, Sept. 26
10 a.m. to 4 p.m.
Rao’s Homemade brings the best of Italy and the legendary Rao's Restaurant in Harlem
to your table. Deb Crisan from New York shares these Italian pastas and sauces in the
grocery department.
Friday, Sept. 26
10 a.m. to 4 p.m.
Chelsea Market of New York City will offer samples in the grocery department.

Friday, Sept. 26
10 a.m. to 4 p.m.
Rowena Fullinwider, creator of Rowena's Pound Cakes, offers samples of all four
flavors of these sumptuously moist and rich pound cakes in the grocery department.

Friday, Sept. 26
10 a.m. to 4 p.m.
From Henderson, NC, The Peanut Roaster's Carol Monahan brings some of her
company’s home-grown, North Carolina peanuts to the grocery department.

Friday, Sept. 26
10 a.m. to 4 p.m.
Miriam Novalle will represent her New York T Salon at A Southern Season in the
checkout demo station.

Friday, Sept. 26
All day
Eight-foot tall Mr. Jelly Belly and the Jelly Belly car (a Volkswagen Beetle covered with
Jelly Belly jelly beans) will sweeten A Southern Season’s entrance inside University
Mall..

Friday, Sept. 26
11 a.m. to 4 p.m.
The Peanut Roaster’s Mr. Peanut Man will be in the University Mall Parking Lot.

Friday, Sept. 26
11 a.m. to 4 p.m.
The Boar’s Head Hot Dog Stand will be set up in the University Mall Parking Lot.

Friday, Sept. 26
10 a.m. to 4 p.m.
Ahh, the aroma! Local roaster Counter Culture Coffee demonstrates coffee roasting
with equipment set up in the University Mall Parking Lot, with owner Peter Giuliano at
the controls.

Friday, Sept. 26
11 a.m. to 4 p.m.
Top-quality Midori Ribbons will have a display set up in the floral demonstration area.

Friday, Sept. 26
10 a.m. to 4 p.m.
First Colony Coffee will bring coffee samples from its unique Norfolk, Va., enterprise to
the Coffee & tea department. First Colony Coffee is the only producer in the United
States that grows, harvests and roasts its own coffee beans.

Saturday, Sept. 27
9 a.m.
A Southern Season’s Grand Opening is taking to the air with Butterfield’s try at the
World’s Largest Peach Bud. Company owner Brooks West didn’t want his Peach Bud to
make its way to University Mall by truck, train or boat, so after being flown into the
Chapel Hill airport, it will be airlifted via helicopter to the store, where samples of the
giant hard candy will be given out.

Saturday, Sept. 27
10 a.m. to 4 p.m.
Owner Scott Blackwell of Immaculate Baking Company of Flat Rock, NC, joins us to
kick off a Folk Art show at the Clocktower Stage. Immaculate Baking Co. earlier this
year baked the world’s largest chocolate chip cookie, and they’ll be selling pieces of the
cookie at A Southern Season’s grand opening to raise money for the Folk Art
Foundation.

Saturday, Sept. 27
10 a.m. to 2 p.m.
Elinor Hill-Courtney aka “La Regina della Cucina,” owner of Golden Whisk, from San
Francisco holds court at the Crossroads Stage with her award-winning sauces, dips,
dressings and condiments AND her signature tiara.

Saturday, Sept. 27
10am-4pm
Concita Valdes of Rick Bayless' Frontera Grill serves spicy samples of the company’s
Mexican products in the grocery department. And this won’t be Frontera Grill’s only
representation — at A Southern Season’s new cooking school, CLASS, Frontera Grill
culinary director JeanMarie Brownson teaches class at 11:30 a.m. The class costs $35;
call (877) 929-7133 for more information.

Saturday, Sept. 27
Tea lovers unite in praise as The Republic of Tea will offer samples in the coffee and tea
department from 10 a.m. to 2 p.m. and complimentary afternoon tea from 3 to 4 p.m.

Saturday, Sept. 27
10 a.m. to 4 p.m.
Cranberry Fool owner David Hahn from San Francisco is at the deli with samples of his
company’s fat-free, sugar-free cranberry spread. There’s nothing foolish about such
healthy flavor.

Saturday, Sept. 27
10 a.m. to 4 p.m.
From Russia with Chocolate — The owner of Russian chocolatier Korkunov will attend
A Southern Season’s Grand Opening, with samples of his company’s confections in the
candy department.

Saturday, Sept. 27
Noon to 4 p.m.
Direct from Brussels, Belgium! Master Chocolatier Daniel Stallaert of The Neuhaus
Chocolate Shop will be at Center Stage demonstrating the dipping techniques of Caprice
and Tentation — the signature pieces for Neuhaus.

Saturday, Sept. 27
11 a.m. to 4 p.m.
Representatives of Perona Farms sample their specialty foods, including their top-
ranked smoked salmon in the deli.

Saturday, Sept. 27
11 a.m. to 4 p.m.
Chicago’s Char Crust will offer samples of meat grilled with its dry rub seasonings in
the house & home department.

Saturday, Sept. 27
11 a.m. to 4 p.m.
Allen & Cowley owner David Husband from Phoenix presents gourmet crackers, cracker
spreads and spices in our house & home department.

Saturday, Sept. 27
11 a.m. to 4 p.m.
Welcome Fruits of Passion as they demonstrate their toiletries and housewares in our
house & home department.

Saturday, Sept. 27
11 a.m. to 4 p.m.
Buckhead Gourmet of Atlanta makes sauces and marinades intended to turn you into a
professional chef at home. Owner Rupert Crawford is in the grocery department.

Saturday, Sept. 27
10 a.m. to 4 p.m.
Chelsea Market of New York City samples in the grocery department.

Saturday, Sept. 27
10 a.m. to 4 p.m.
Anne Callahan brings the unique sweet and savory snacks of her company, Uniquely
American, in the grocery department.

Saturday, Sept. 27
10 a.m. to 4 p.m.
Miriam Novalle will represent her New York T Salon at A Southern Season in the
checkout demo station.

Saturday, Sept. 27
11 a.m. to 4 p.m.
Michele Cole, culinary specialist at Stonewall Kitchen, demonstrates the preparation of
a selection of their nationally award-winning products at the Stonewall Kitchen
Showcase.

Saturday, Sept. 27
All day
Eight-foot tall Mr. Jelly Belly and the Jelly Belly car (a Volkswagen Beetle covered with
Jelly Belly jelly beans) sweetens A Southern Season’s entrance inside University Mall.

Saturday, Sept. 27
11 a.m. to 4 p.m.
The Peanut Roaster’s Mr. Peanut Man will be in the University Mall Parking Lot.

Saturday, Sept. 27
11 a.m. to 4 p.m.
The Boar’s Head Hot Dog Stand is in the University Mall Parking Lot.

Saturday, Sept. 27
10 a.m. to 4 p.m.
Ahh, the aroma! Local roaster Counter Culture Coffee demonstrates coffee roasting
with equipment set up in the University Mall Parking Lot, with owner Peter Giuliano at
the controls.

Saturday, Sept. 27
10 a.m. to 4 p.m.
Mebane-based Kikimomo ice cream company will have a clown and balloon making at
the store’s entrance inside University Mall. Owner Toni Edwards samples her ice cream
from an antique ice-cream bike.

Saturday, Sept. 27
10 a.m. to 4 p.m.
Owner Uri Zohar of Elsa's Story, a family-owned bakery from Nasaria, Israel, visits and
samples his family's wonderful pastries, crackers and desserts in various departments.

Saturday, Sept. 27
10 a.m. to 5 p.m.
Check out Honest Tea’s Big Green Honest Tea Machine, making the trip from its
Maryland headquarters, outside the store by the Weathervane.

Saturday, Sept. 27
10 a.m. to 4 p.m.
Grillin’ and racin’ just go together, and Jim Arnold of Jim’s Own Sauces and Page
Skelton of Cackalacky Hot Sauce bring the two together. They're here grilling with their
sauces and showing off the Formula “S” car the companies co-sponsor outside A
Southern Season near the Customer Pickup area.

Saturday, Sept. 27
11 a.m. to 4 p.m.
The Boar’s Head Hot Dog Stand will be set up in the University Mall Parking Lot.

Saturday, Sept. 27
11 a.m. to 4 p.m.
Top-quality Midori Ribbons will have a display set up in the floral demonstration area.

Saturday, Sept. 27
10 a.m. to 4 p.m.
First Colony Coffee will bring coffee samples from its unique Norfolk, Va., enterprise to
the coffee department. First Colony Coffee is the only producer in the United States that
grows, harvests and roasts its own coffee beans.

Saturday, Sept. 27
11 a.m. to 3 p.m.
Not only will A Southern Season’s Grand Opening be a festival of food, but a wine
festival as well. Don't miss the N.C. Wine Festival in the University Mall Courtyard,
with seven of the state’s vineyards represented.

Sunday, Sept. 28
Noon to 4 p.m.
Owner Scott Blackwell of Immaculate Baking Company of Flat Rock, NC, joins us to
kick off a Folk Art show at the Clocktower Stage. Immaculate Baking Co. earlier this
year baked the world’s largest chocolate chip cookie, and they’ll be selling pieces of the
cookie at A Southern Season’s grand opening to raise money for the Folk Art
Foundation.

Sunday, Sept. 28
Noon to 4 p.m.
Elinor Hill-Courtney aka “La Regina della Cucina,” owner of Golden Whisk from San
Francisco holds court at the Crossroads Stage with her award winning sauces, dips,
dressings and condiments AND her signature tiara.

Sunday, Sept. 28
Noon to 4 p.m.
Chocolate is not just a decadent treat, it’s also science — which chocolate scientist
Benoit De Vruyn, founder of New Tree Chocolates, is coming here from Brussels to
discuss. De Vruyn shares his truly sweet science at Center Stage, and President of New
Tree USA Louis Broille also will be here from San Diego.
Sunday, Sept. 28
Noon to 4 p.m.
Cranberry Fool owner David Hahn from San Francisco is at the deli with samples of his
company’s fat-free, sugar-free cranberry spread. There’s nothing foolish about such
healthy flavor.

Sunday, Sept. 28
Noon to 4 p.m.
Owner Chaz Walter of Raleigh’s Ooh La La Chocolates is in the candy department with
his company’s confections.

Sunday, Sept. 28
Noon to 4 p.m.
Allen & Cowley owner David Husband from Phoenix presents gourmet crackers, cracker
spreads and spices in our house & home department.

Sunday, Sept. 28
Noon to 4 p.m.
Welcome Goldwater's Salsa founder Carolyn Ross, creator of the fabulous and fruity
Paradise Pineapple Salsas and granddaughter of former Senator Barry Goldwater, to the
grocery department.

Sunday, Sept. 28
Noon to 4 p.m.
Chelsea Market of New York City will offer samples in the grocery department.

Saturday, Sept. 27
Noon to 4 p.m.
Owner Uri Zohar of Elsa's Story, a family-owned bakery from Nasaria, Israel visits and
samples his family's wonderful pastries, crackers and desserts in various departments.

Sunday, Sept. 28
Noon to 4 p.m.
Anne Callahan will demonstrate the unique sweet and savory snacks of her company,
Uniquely American, in the grocery department.

Sunday, Sept. 28
Noon to 4 p.m.
Representatives of the Byrd Cookie Company of Savannah will be handing out samples
in the grocery department.

Sunday, Sept. 28
Noon to 4 p.m.
Cherchies brings samples of their wide array of condiments, seasonings, sauces, bean
soups, chowders, ethnic soups and chilies to our new checkout demo station.
Sunday, Sept. 28
Noon to 4 p.m.
Michele Cole, culinary specialist at Stonewall Kitchen, demonstrates the preparation of
some of the company’s delicious products at the Stonewall Kitchen Showcase.

Sunday, Sept. 28
All day
Eight-foot tall Mr. Jelly Belly and the Jelly Belly car (a Volkswagen Beetle covered with
Jelly Belly jelly beans) sweetens A Southern Season’s entrance inside University Mall.

Sunday, Sept. 28
Noon to 5 p.m.
A Southern Season’s visitors can check out Honest Tea’s Big Green Honest Tea
Machine, making the trip from its Maryland headquarters, outside the store by the
Weathervane.

Sunday, Sept. 28
Noon to 4 p.m.
The Boar’s Head Hot Dog Stand is in the University Mall Parking Lot.

Sunday, Sept. 28
Noon to 4 p.m.
Ahh, the aroma! Local roaster Counter Culture Coffee demonstrates coffee roasting
with equipment set up in the University Mall Parking Lot, with owner Peter Giuliano at
the controls.

Monday, Sept. 29
11 a.m. to 4 p.m.
Counter Culture Coffee is at the Clocktower Stage with samples and information about
the Coffee Kids organization, a nonprofit established to improve the quality of life for
coffee-farming families.

Monday, Sept. 29
11 a.m. to 4 p.m.
Made in Napa Valley owner Catherine Bergen is at our Crossroads Stage with samples
of some of the California company’s more than 250 specialty food products.

Monday, Sept. 29
11 a.m. to 4 p.m.
Chocolate is not just a decadent treat, it’s also science — which chocolate scientist
Benoit De Vruyn, founder of New Tree Chocolates, is coming here from Brussels to
discuss. De Vruyn shares his truly sweet science at Center Stage, and President of New
Tree USA Louis Broille also will be here from San Diego.

Monday, Sept. 29
10 a.m. to 4 p.m.
Sweden’s VOD Gourmet samples its tipsy products — cheeses, Swedish meatballs and
pralines flavored with vodka — in the deli.

Monday, Sept. 29
11 a.m. to 4 p.m.
Gourmet vanilla producer Neilsen-Massey is in our house & home department with Matt
Neilsen, a member of the founding Neilsen family, vanilla makers since 1907.

Monday, Sept. 29
11 a.m. to 4 p.m.
Pimpernel, a maker of finest-quality English placemats for more than 60 years, is
sending International Director of Sales and part owner Denis Martin from London to our
new house & home department.

Monday, Sept. 29
10 a.m. to 4 p.m.
The Williamsburg Peanut Roaster samples in the grocery department.

Monday, Sept. 29
10 a.m. to 4 p.m.
Representatives of the Byrd Cookie Company of Savannah will be handing out samples
in the grocery department.

Monday, Sept. 29
10 a.m. to 4 p.m.
Pamela Barefoot of Bay Beyond brings us regional foods from Maryland's Chesapeake
region to the checkout demo station.

Monday, Sept. 29
11 a.m. to 4 p.m.
Salem Baking is famous for its Moravian Spice Cookies. Owners Mike and Kelly Silver
of Winston-Salem are at our new North Carolina Showcase with these well-loved
cookies.

Monday, Sept. 29
All day
Eight-foot tall Mr. Jelly Belly and the Jelly Belly car (a Volkswagen Beetle covered with
Jelly Belly jelly beans) will sweeten A Southern Season’s entrance inside University
Mall.

Monday, Sept. 29
11 a.m. to 4 p.m.
The Boar’s Head Hot Dog Stand is set up in the University Mall Parking Lot.

Tuesday, Sept. 30
11 a.m. to 4 p.m.
Counter Culture Coffee is at the Clocktower Stage with samples and information about
the Coffee Kids organization, a nonprofit established to improve the quality of life for
coffee-farming families.

Tuesday, Sept. 30
11 a.m. to 4 p.m.
Made in Napa Valley owner Catherine Bergen is at our Crossroads Stage with samples
of some of the California company’s more than 250 specialty food products.

Tuesday, Sept. 30
11 a.m. to 4 p.m.
Germany-based Schokinag Chocolates is sending Lisa Blizzard and their corporate chef
to our Center Stage.

Tuesday, Sept. 30
10 a.m. to 4 p.m.
Sweden’s VOD Gourmet samples its tipsy products — cheeses, Swedish meatballs and
pralines flavored with vodka — in the deli.

Tuesday, Sept. 30
11 a.m. to 4 p.m.
Chocolate is not just a decadent treat, it’s also science — which chocolate scientist
Benoit De Vruyn, founder of New Tree Chocolates, is coming here from Brussels to
discuss. De Vruyn shares his truly sweet science at Center Stage, and President of New
Tree USA Louis Broille also will be here from San Diego.

Tuesday, Sept. 30
11 a.m. to 4 p.m.
Representatives of King's Cupboard are at our chocolate dipping station offering
samples of its regal dessert sauces.

Tuesday, Sept. 30
11 a.m. to 4 p.m.
Gourmet vanilla producer Neilsen-Massey is in our house & home department with Matt
Neilsen, a member of the founding Neilsen family, vanilla makers since 1907.

Tuesday, Sept. 30
11 a.m. to 4 p.m.
Pimpernel, a maker of finest-quality English placemats for more than 60 years, is
sending International Director of Sales and part owner Denis Martin from London to our
new house & home department.

Tuesday, Sept. 30
10 a.m. to 4 p.m.
The Williamsburg Peanut Roaster samples at the grocery demo station.
Tuesday, Sept. 30
10 a.m. to 4 p.m.
Importer SouthEnd International's company President Julie Hales brings a taste of
French specialty foods to the Triangle. In the grocery department.

Tuesday, Sept. 30
10 a.m. to 4 p.m.
Representatives of the Byrd Cookie Company of Savannah sample in the grocery
department.

Tuesday, Sept. 30
10 a.m. to 4 p.m.
Pamela Barefoot of Bay Beyond brings us a wide range of gourmet foods representative
of the Maryland's Chesapeake region to the checkout demo station.

Tuesday, Sept. 30
11 a.m. to 4 p.m.
Salem Baking is famous for its Moravian Spice Cookies. Owners Mike and Kelly Silver
of Winston-Salem are at our new North Carolina Showcase with these well-loved
cookies.

Tuesday, Sept. 30
All day
Eight-foot tall Mr. Jelly Belly and the Jelly Belly car (a Volkswagen Beetle covered with
Jelly Belly jelly beans) sweetens A Southern Season’s entrance inside University Mall.

Tuesday, Sept. 30
11 a.m. to 4 p.m.
The Boar’s Head Hot Dog Stand is in the University Mall Parking Lot.

Wednesday, Oct. 1
11 a.m. to 4 p.m.
Counter Culture Coffee is at the Clocktower Stage with samples and information about
the Coffee Kids organization, a nonprofit established to improve the quality of life for
coffee-farming families.

Wednesday, Oct. 1
11 a.m. to 4 p.m.
Lori Dickens, owner of La Famiglia, a Texas-based maker of pasta sauces using time-
honored Italian family recipes is at our Crossroads Stage.

Wednesday, Oct. 1
11 a.m. to 4 p.m.
Germany-based Schokinag Chocolates presents Lisa Blizzard and their corporate chef at
our Center Stage.
Wednesday, Oct. 1
11 a.m. to 4 p.m.
Pearl River Pastries samples in the deli.

Wednesday, Oct. 1
11 a.m. to 4 p.m.
Representatives of King's Cupboard are at our chocolate dipping station offering
samples of its regal dessert sauces.

Wednesday, Oct. 1
11 a.m. to 4 p.m.
DCS Designs owner Donna Chesborough, creator of the brand new Chapel Hill and
North Carolina china, is in our house & home department.

Wednesday, Oct. 1
11 a.m. to 4 p.m.
Pimpernel, a maker of the finest-quality English placemats for more than 60 years, is
sending International Director of Sales and part owner Denis Martin from London to our
new house & home department.

Wednesday, Oct. 1
10 a.m. to 4 p.m.
Importer SouthEnd International company President Julie Hales brings a taste of
France to the Triangle. Meet Julie in the grocery department.

Wednesday, Oct. 1
All day
Eight-foot tall Mr. Jelly Belly and the Jelly Belly car (a Volkswagen Beetle covered with
Jelly Belly jelly beans) sweetens A Southern Season’s entrance inside University Mall.

Wednesday, Oct. 1
11 a.m. to 4 p.m.
The Boar’s Head Hot Dog Stand is in the University Mall Parking Lot.

Thursday, Oct. 2
11 a.m. to 4 p.m.
Vietri and the Orange County Literacy Council team up at the Clocktower stage! Sales
of a special selection of Vietri sold at the Clocktower stage only will directly support this
organization.

Thursday, Oct. 2
11 a.m. to 4 p.m.
Lori Dickens, owner of La Famiglia, a Texas-based maker of pasta sauces using time-
honored Italian family recipes is at our Crossroads Stage.
Thursday, Oct. 2
11 a.m. to 4 p.m.
Charlie Trotter’s restaurant has won countless awards in its 15 years, but for those who
don’t want to make reservations weeks in advance and go to Chicago just to try it, we’ll
have samples of their gourmet gifts at our Center Stage.

Thursday, Oct. 2
11 a.m. to 4 p.m.
Quintessentially British Twinings Tea offers samples in the coffee & tea department.

Thursday, Oct. 2
11 a.m. to 4 p.m.
Satisfy your sweet tooth with Pacific Desserts’ delectable pastries in the deli.

Thursday, Oct. 2
11 a.m. to 4 p.m.
Neil Apple of Walker's Shortbreads invites you to experience Scottish baking at its best
in the candy department.

Thursday, Oct. 2
11 a.m. to 4 p.m.
The Thymes Ltd is sending its chief executive officer from Minneapolis to offer samples
of its fragrances and lotions in the house & home department.

Thursday, Oct. 2
11 a.m. to 4 p.m.
Pimpernel, a maker of the finest-quality English placemats for more than 60 years, is
sending International Director of Sales and part owner Denis Martin from London to our
new house & home department.

Thursday, Oct. 2
11 a.m. to 4 p.m.
Nantucket Offshore treats visitors to the grocery department to samples of its
Nantucket Nectars.

Thursday, Oct. 2
11 a.m. to 4 p.m.
Welcome Culinary Founder and CEO Paolo Volpati-Kedra of Sauces in Love when he
brings his saucy sauces to the checkout demo station. He’ll be joined by David Kramer of
Sonoma Gourmet and Route 11 Potato Chips.

Thursday, Oct. 2
All day
Eight-foot tall Mr. Jelly Belly and the Jelly Belly car (a Volkswagen Beetle covered with
Jelly Belly jelly beans) sweetens A Southern Season’s entrance inside University Mall.
Thursday, Oct. 2
11 a.m. to 4 p.m.
The Boar’s Head Hot Dog Stand is in the University Mall Parking Lot.

Friday, Oct. 3
11 a.m. to 4 p.m.
Vietri and the Orange County Literacy Council team up at the Clocktower stage! Sales
of a special selection of Vietri that is sold at the Clocktower Stage will directly support
this organization.

Friday, Oct. 3
11 a.m. to 4 p.m.
Warm up your castanets at the Crossroads Stage for our Foods From Spain special
guest, flamenco dancer Carlotta Santana. Spain's food marketing organization also will
have samples of Spanish products.

Friday, Oct. 3
11 a.m. to 4 p.m.
Quintessentially British Twinings Tea offers samples in the coffee & tea department.

Friday, Oct. 3
11 a.m. to 4 p.m.
Sample Pacific Desserts’ delectable pastries in the deli.

Friday, Oct. 3
11 a.m. to 4 p.m.
Maha Freij of Les Trois Petits Cochons (three little pigs) shares the fine art of French
pâtés and specialty foods in the deli.

Friday, Oct. 3
11 a.m. to 4 p.m.
Neil Apple of Walker's Shortbreads invites you to experience Scottish baking at its best
in the candy department.

Friday, Oct. 3
11 a.m. to 4 p.m.
Chef Winston Stona of Busha Brown's Jamaican Jerk Spices heats things up on our new
Grilling Veranda.

Friday, Oct. 3
11 a.m. to 4 p.m.
Carolina Designs will have the house & home department aglow with their lovely
scented candles made in Elkin, NC.

Friday, Oct. 3
11 a.m. to 4 p.m.
Pimpernel, a maker of the finest-quality English placemats for more than 60 years, is
sending International Director of Sales and part owner Denis Martin from London to A
Southern Season’s new house & home department.

Friday, Oct. 3
11 a.m. to 4 p.m.
Nantucket Offshore treats visitors to the grocery department to samples of its
Nantucket Nectars.

Friday, Oct. 3
11 a.m. to 4 p.m.
Welcome Culinary Founder and CEO Paolo Volpati-Kedra of Sauces in Love when he
brings his saucy sauces to the Checkout Demo Station. He’ll be joined by David Kramer
of Sonoma Gourmet and Route 11 Potato Chips.

Friday, Oct. 3
11 a.m. to 4 p.m.
Fancy Toffees owner Anne Keller samples her tasty treats at the North Carolina
Showcase.

Friday, Oct. 3
All day
Eight-foot tall Mr. Jelly Belly and the Jelly Belly car (a Volkswagen Beetle covered with
Jelly Belly jelly beans) sweetens A Southern Season’s entrance inside University Mall.

Friday, Oct. 3
11 a.m. to 4 p.m.
The Boar’s Head Hot Dog Stand is in the University Mall Parking Lot.

Saturday, Oct. 4
11 a.m. to 4 p.m.
Goodness Gracie might have another name if not for local Animal Rescue groups. The
toffee cookie company from Wilmington, NC, joins in a fund-raiser to thank these pet
rescue organizations at the Clocktower Stage. Named after the owners' pet Border Collie
and company spokesdog, Gracie joins us along with owners Sally and Carter Price.

Saturday, Oct. 4
Noon to 2 p.m.
Candy and flying seem to go together at A Southern Season’s grand opening. There
won’t be any airlifts today, but Jelly Belly will have an airplane flying over Chapel Hill
pulling a banner celebrating the new store.

Saturday, Oct. 4
Candy in the air, and now candy on horseback, as Lady Godiva in all her glory makes a
rare appearance representing Godiva Chocolatier. She’ll be riding around University
Mall’s parking lot.
Saturday, Oct. 4
11 a.m. to 4 p.m.
Come for food, or come for the future, as Tazo Teas feature a tealeaf reader at our
Crossroads Stage, along with Tazo Teas samples.

Saturday, Oct. 4
11 a.m. to 4 p.m.
He may or may not be wearing a straight jacket, but Dave of Dave's Gourmet, maker of
Dave’s Insanity hot sauce, is at Center Stage with samples of his crazy products. Dave
also is teaching at CLASS, A Southern Season’s new cooking school at 7 p.m. Oct. 5.
The class costs $45; call (877) 929-7133 for more information.

Saturday, Oct. 4
11 a.m. to 4 p.m.
See an American master in action as Joseph Schmidt of Joseph Schmidt Confections
from San Francisco demonstrates the art of chocolate dipping and chocolate sculpting at
the our Chocolate Dipping Station.

Saturday, Oct. 4
11 a.m. to 4 p.m.
Steve and his mom, Sue Ellen Schusle, of baking company Steve's Mom are in the deli.
with made-from-scratch strudel, rugelach, and other pastries using family recipes.

Saturday, Oct. 4
11 a.m. to 4 p.m.
Foods From Spain, that nation’s marketing organization, samples Spanish products in
the deli.

Saturday, Oct. 4
Maine’s Hancock Gourmet samples their rich lobster products like lobster pot pies,
lobster stew and other prepared foods in the deli.

Saturday, Oct. 4
11 a.m. to 4 p.m.
The art of Splendid Chocolate extends to music with strolling concert violinists in honor
of their violin-shaped confections.

Saturday, Oct. 4
11 a.m. to 4 p.m.
Chef Winston Stona of Busha Brown's Jamaican Jerk Spices grills indoors with a Krups
Smokeless Grill in our new house and home department.

Saturday, Oct. 4
Marcel Shuman teaches the grand art of gift-wrapping in our house & home department.
Saturday, Oct. 4
11 a.m. to 4 p.m.
Carolina Designs will have the house & home department aglow with its lovely scented
candles, made in Elkin, NC.

Saturday, Oct. 4
11 a.m. to 4 p.m.
Pimpernel, a maker of the finest-quality English placemats for more than 60 years, is
sending International Director of Sales and part owner Denis Martin from London to our
new house & home department.

Saturday, Oct. 4
11 a.m. to 4 p.m.
Tom Knibbs, owner of Urban Accents, joins us all the way from Chicago to demonstrate
herbs and spices with a pinch of class. Experience the taste of living through the art of
spice in the grocery department.

Saturday, Oct. 4
11 a.m. to 4 p.m.
China Blue, Victoria Taylor’s Seasonings and Hellas Greek products will have a joint
display at the Checkout Demo Station. On hand will be Richard Wong, chef and creator
of China Blue and its Chinese marinades and cooking sauces, and Victoria will be here
with seasonings from traditional to exotic cooking blends.

Saturday, Oct. 4
11 a.m. to 4 p.m.
Wusthof Knives representative Cheryl Baarsma demonstrates knife skills and sharpens
customers’ knives (limit 2 per customer).

Saturday, Oct. 4
11 a.m. to 4 p.m.
Bella Cucina samples of its award-winning line of Mediterranean-inspired foods in our
Vietri Showcase, Villa Vietri.

Saturday, Oct. 4
11 a.m. to 4 p.m.
Fancy Toffees owner Anne Keller offers samples of her tasty treats at the North Carolina
Showcase.

Saturday, Oct. 4
All day
Eight-foot tall Mr. Jelly Belly and the Jelly Belly car (a Volkswagen Beetle covered with
Jelly Belly jelly beans) sweetens A Southern Season’s entrance inside University Mall.

Saturday, Oct. 4
11 a.m. to 4 p.m.
The Boar’s Head Hot Dog Stand is in the University Mall Parking Lot.

Saturday, Oct. 4
10 a.m. to 4 p.m.
Mebane-based Kikimomo ice cream company will have a clown and balloon making at
the store’s entrance inside University Mall. Owner Toni Edwards samples her ice cream
from an antique ice-cream bike.

Saturday, Oct. 4
11 a.m. to 4 p.m.
The El Paso drink company cools everything off with samples of its frozen drinks
outside A Southern Season’s new store near the Weathervane.

Saturday, Oct. 4
11 a.m. to 4 p.m.
The Switchmobile rolls in with the naturally carbonated beverage it's named for, Switch,
along with owner Richard Beswick. Switch was recently was featured on Good Morning
America.

Saturday, Oct. 4
11 a.m. to 4 p.m.
Though it’s called Eat Inc., Jorge Goldsmit samples his company’s drinks in the
University Mall parking lot.

Sunday, Oct. 5
Noon to 4 p.m.
Goodness Gracie might have another name if not for local Animal Rescue groups. The
toffee cookie company from Wilmington, NC, joins in a fund-raiser to thank these pet
rescue organizations at the Clocktower Stage. Named after the owners' pet Border Collie
and company spokesdog, Gracie joins us along with owners Sally and Carter Price.

Sunday, Oct. 5
Noon to 4 p.m.
Come for food, or come for the future, as Tazo Teas will have a tealeaf reader at the
store’s Crossroads Stage, along with Tazo Teas samples.

Sunday, Oct. 5
Noon to 4 p.m.
He may or may not be wearing a straight jacket, but Dave of Dave's Gourmet, maker of
Dave’s Insanity hot sauce, is at Center Stage with samples of his crazy products. Dave
also will be teaching a class at A Southern Season’s new cooking school at 7 p.m. Oct. 5.
The class costs $45; call (877) 929-7133 for more information.

Sunday, Oct. 5
Noon to 4 p.m.
Representatives of tea maker Oregon Chai sample in the coffee & tea department.
Sunday, Oct. 5
Noon to 4 p.m.
Steve and his mom, Sue Ellen Schusle, of baking company Steve's Mom are in the deli.
with made-from-scratch strudel, rugelach, and other pastries using family recipes.

Sunday, Oct. 5
Noon to 4 p.m.
Kelly's Katch offers samples of smoked fish and Tennessee-harvested caviar at the deli.

Sunday, Oct. 5
Noon to 4 p.m.
San Francisco artisan chocolate maker Scharffen Berger brings the finest baking
chocolate to the candy department.

Sunday, Oct. 5
Noon to 4 p.m.
San Francisco’s acclaimed Restaurant LuLu samples its award-winning gourmet
vinegars and sauces in our house & home department.

Sunday, Oct. 5
2 p.m. to 4 p.m.
Tom Knibbs, owner of Urban Accents, joins us all the way from Chicago to demonstrate
herbs and spices with a pinch of class. Experience the taste of living through the art of
spice in the grocery department.

Sunday, Oct. 5
Noon to 4 p.m.
Southern Delight, a maker of gourmet sauces, marinades and seasonings, is all dressed
up for the occasion — in a tux, no less — in the grocery department.

Sunday, Oct. 5
Noon to 4 p.m.
Go beyond white rice with samples of Lotus Farms’ many rice varieties in the grocery
department.

Sunday, Oct. 5
11 a.m. to 4 p.m.
Aromont’s corporate chef demonstrates his company’s classical gourmet stocks, sauces
and gravies at the checkout demo station.

Sunday, Oct. 5
11 a.m. to 4 p.m.
Bella Cucina samples its award-winning Mediterranean-inspired foods at our Vietri
Showcase, Villa Vietri.
Sunday, Oct. 5
All day
Eight-foot tall Mr. Jelly Belly and the Jelly Belly car (a Volkswagen Beetle covered with
Jelly Belly jelly beans) sweetens A Southern Season’s entrance inside University Mall.

Sunday, Oct. 5
Noon to 4 p.m.
The Boar’s Head Hot Dog Stand is in the University Mall Parking Lot.

Sunday, Oct. 5
Noon to 4 p.m.
The El Paso drink company cools things off with frozen drink samples just outside our
doors near the Weathervane.

Sunday, Oct. 5
Noon to 4 p.m.
The Switchmobile rolls in with the naturally carbonated beverage it's named for, Switch,
along with owner Richard Beswick. Switch was recently was featured on Good Morning
America.

Sunday, Oct. 5
Noon to 4 p.m.
Though it’s called Eat Inc., Jorge Goldsmit brings samples of his company’s drinks to
the University Mall parking lot.

                                          -30-

Contact:
Deborah Miller, Marketing & Communications Manager, 919.929.7133 --
deborah@southernseason.com

Note:
A complete schedule of events, grand opening prizes and drawings, and images of
cooking school presenters are located at http://www.southernseason.com/media.asp.

				
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