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CHAllenGeS And GOAlS: ReSulTS:
Health, beauty & Wellness
before WsI, aesthetic solutions had the The site was launched on May , 008. after
some seo work, it took less than one week
aEsThETiC following challenges:
» Had a website but it was not found online for the site to appear on the first page of
soluTions Google canada for several product related
search engine optimization, » Were not able to easily update their website
mail Marketing and » Website didn’t reflect a professional image keywords like:
Web analytics » Medical spa equipment Toronto
www.Aesthetic-Solutions.biz » Medical spa equipment canada
The objective of this project was to
develop a website that focuses on how to » non surgical lifting canada
communicate aesthetic solutions’ offering » lymphatic Drainage equipment canada
to their end customers. Their previous » breast firming equipment canada
website didn’t have a clear organization of
information. In the first page, it didn’t even They have 4 products in inventory, plus
mention the purpose of their business. another 6 that can be sold by order. all of
We discussed that there is a lot room for them are highly specialized pieces of medical
improvement and they liked the idea equipment and the purpose of the site is to
of measuring the results to adjust plans generate qualified leads for the sales team.
accordingly. aesthetic solutions is very happy that the
website is supporting the sales team by
providing the right information about the
THe SOluTiOn: products and they will be monitoring the site
WsI provided a solution using the online as a lead generator tool.
business solution (obs) platform with an
additional email marketing module. WsI also
used Google analytics and the obs live stats
to track visitors.
Internet marketing highlights:
TESTImoNIAl:
» search engine optimization: Develop new
“
and high quality content to include more
Before WSI, my website couldn’t be
keywords
found in Google. WSI redesigned the
» email marketing: The system includes an
way we present the information on the
email marketing tool so the client can send
site so visitors can understand our busi-
newsletters to customers
ness. What impressed me the most was
» Web analytics: Regular reports are
after just one week of launching our “
presented, analyzed and based on them,
new WSI Marketing System, we ranked
enhancements are made
in very good positions on Google.
WsI consultant:
Victor Castellanos anGe KanaVas
ontario, canada President ceo, aesthetic solutions
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