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MIAMI DESIGN DISTRICT INTERVIEW ITALY-FLORIDA MISSION

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MIAMI DESIGN DISTRICT INTERVIEW ITALY-FLORIDA MISSION Powered By Docstoc
					.it      italian trade
March 2005 - Vol.2 No. 1
A periodic publication from the


Italy-America Chamber of Commerce, Southeast
               in cooperation with




                                               MIAMI DESIGN DISTRICT
                                               Culture and Italian Style in the Heart of Miami


                                               INTERVIEW of Dacra
                                               Craig Robins, President


                                               ITALY-FLORIDA MISSION
                                               A Success, as Florida and Italy Get Closer


                                               MISSION NANOTECH
                                               IACC Houston News
                                   Culture|Cultura           Interview

        .it
         italian trade
                                   Italian Design District
                                   .4
                                                             Craig Robins
                                                             .7




             Travel|Viaggi         Industry|Industria        Business | Affari
             MSC Cruises           Piaggio Aero              Jewelry Market
            .9                     .11                       .13
INDEX

             Business | Affari     Business | Affari         Business | Affari
             IACC New Website      Mission in Italy          Videoconference
            .15                    .17                       .18




             Business | Affari                               Business|Affari
             IACC Texas Nanotech                             Congress of Medicine
            .19                                              .21




             Local                 Food & Beverage           International
             Fitness Festival      Italian Certification     Camera Arbitrale
            .23                    .25                       .27




                                                             Trade Shows and
                                                             Exhibitions in
             New Members           Calendar                  USA and Italy
            .28                    .29                       .31

                                                                                 .1   .it
                                                                                       italian trade
                                                                                                                        Board Members
                       .it      italian trade
                                                                                                                        Honorary President
                                                                                                                        President
                                                                                                                                                                      Hon. Gianfranco Colognato
                                                                                                                                                                      Giampiero Di Persia
                       March 2005 - Vol.2 No. 1
                       A periodic publication from the
                                                                                                                        Executive Vice-President                      Marco Ferri
                       Italy-America Chamber of Commerce, Southeast
                                      in cooperation with                                                               Vice-President                                Paolo Romanelli, MD
                                                                                                                        Treasurer                                     Ben Neji
                                                                                                                        Secretary                                     Laura Reitano

                                                                                                                        Directors                                     Roberto Degl’Innocenti
                                                                                                                                                                      Chandler R. Finley
                                                                                                                                                                      Cristiano Marinari
                                                                                                                                                                      Alessandro Rancati
                                                                                                                                                                      Laura Yanes
                                                                      MIAMI DESIGN DISTRICT                                                                           Marting Zaiac, MD
                                                                      Culture and Italian Style in the Heart of Miami


                                                                      INTERVIEW
                                                                      Craig Robins, President of Dacra                  Staff
                                                                      ITALY-FLORIDA MISSION
                                                                      A Success, as Florida and Italy Get Closer
                                                                                                                        Executive Director                            Nevio Boccanera
                                                                      MISSION NANOTECH                                  Membership Coordinator & PR                   Francesca Lodi
                                                                      IACC Houston News
                                                                                                                        Commercial Services                           Flavia Ambrosetti
                                                                                                                        Sales Assistant:                              Stephanie Scotto
                 Cover: Italian Design at the Miami Design District
                                                                                                                        Sustaining Members
                                                                                                                        Aethra                                        www.aethra.com
                                                                                                                        Beghelli USA                                  www.beghelliusa.com
                                                                                                                        CIM USA Inc.                                  www.cim-usa.com
                                                                                                                        CMC Group, Inc.                               www.cmcconstruction.com
                                                                                                                        Fattoria L'Ottavo                             www.fattorialottavo.com
                                                                                                                        Ferragamo Latin America, Inc.                 www.salvatoreferragamo.it
                                                                                                                        Floris - Litta Modignani - Di Pietto          www.floris-litta.com
                                                                                                                        Hogan & Hartson, LLP                          www.hhlaw.com
                                                                                                                        Holland & Knight                              www.hklaw.com
                                                                                                                        HSBC Bank USA                                 www.hsbc.com
                                                                                                                        Intercredit, Inc.                             www.intercreditusa.com
                                                                                                                        Italian Shoemakers, Inc                       www.italianshoemakers.com
                                                                                                                        Liquidsquare, Inc.                            www.liquidsquare.com
                                                                                                                        Merrill Lynch International                   www.ml.com
                                                                                                                        Medici Consulting & Investment, LLC           www.mediciconsulting.com
                                                                                                                        Palladio Holding, Inc.                        www.palladiomarket.com
                                                                                                                        Pratt Industries, LLC                         www.pratt industries.com
                                                                                                                        Studio Legale di Francia                      www.studiolegaledifrancia.com

                                                                                                                        Contributors to this issue of .IT
                                                                                                                        Creative Direction and Supervision            Alessandro Rancati
                                                                                                                        Project Management, Editing Italian Version   Nevio Boccanera
                                                                                                                        Editing English Version                       Chandler R. Finley
                                                                                                                        Content                                       Flavia Ambrosetti
                                                                                                                                                                      Nevio Boccanera
                                                                                                                                                                      Patrizia Galantucci
                                                                                                                                                                      Giampaolo Di Pietto
                                                                                                                                                                      Stefania Miselli
                                                                                                                                                                      Vera Panno
                                                                                                                                                                      Alessandro Rancati
                 .IT Italian Trade Magazine does not guarantee the accuracy or com-                                     Sales Team                                    Francesca Lodi
                 pleteness of any information provided, and is not responsible for any
                 errors, omissions, or misrepresentations. The views and opinions
                                                                                                                                                                      Stephanie Scotto
                 expressed in the articles are strictly those of the authors and may not                                Photo Sophia Loren | Msc Cruises              Rosa Labarile
                 reflect the opinions of .IT                                                                            Graphic Design                                Wendy Linger




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 italian trade
                 .2
                                                                                                Alessandro Rancati
                                                                                                Chair, Communication Committee.




Editoriale
Positive attitude and leadership. That's what some people          Attitudine positiva e leadership. Qualcuno tra noi ce l’ha,
among us own and prove when they, in silence, use their            e lo dimostra impegnandosi quotidianamente, senza
energy to work for the benefit of our membership and of            chiacchiere, per il bene dell’intera Comunitá Italiana.
the whole Italian Community.                                       Persone che non amano la pubblicitá, ma che questa
People like them usually don't like too much publicity but         volta dovranno portare pazienza, mentre dedico loro
I guess they'll forgive me if I turn the spotlight their way for   questo editoriale. Meritatamente, perché rappresentano
a second or two.                                                   ciascuno un diverso, positivo aspetto di novitá nella no-
They deserve the attention of our public because they rep-         stra Camera e del mondo imprenditoriale e pubblico della
resent a different positive aspect of novelty in our cham-         Florida.
ber and in the business environment around us. They are
indirectly working for you, too, so read on.                       Marco Ferri è il primo sotto i riflettori. Il suo contributo per
                                                                   la Camera è sempre stato degno di nota, ma sta lavoran-
I'll start with Marco Ferri. His contribution to the Chamber       do ora piú che mai (insieme a Nevio) perché la IACC
has been remarkable in the past under many aspects, but            diventi mediatrice tra l’Amministrazione Pubblica della
he's working now more than ever (with Nevio) to allow us           Florida ed i piú importanti rappresentanti del panorama
to be the facilitator between the Florida Administration           economico e produttivo italiano. Per maggiori dettagli,
and the highest representatives of the Italian Economic            rimando all’articolo sulla missione della Florida in Italia.
System. Please read the article on the Florida fact-finding
mission to Italy to learn more on the subject.               Il Dr. Paolo Romanelli, invece, è impegnato a dare vita al
                                                             primo Congresso Medico Italo-Panamericano in Florida,
Second is Dr. Paolo Romanelli. He is contributing to give su temi quali biotecnologia, cardiologia, malattie rare,
life to the First Italo-Panamerican Medical Congress in neurologia e oncologia. L’obiettivo è coinvolgere le comu-
Florida on biotechnology, cardiology, rare diseases, neu- nitá mediche italiane, statunitensi e latino americane in
rology and oncology, with the objective of bringing togeth- progetti comuni. Il Dr. Romanelli rappresenta l’incontro
er the Italian, U.S. and Latin-American medical communi- tra la nostra Camera ed un’industra prestigiosa e a noi
ties and work on common projects. He represents an finora sconosciuta.
industry that was completely unknown to our chamber
until he first joined our Board.                             In ultimo, una persona che in realtá è un tandem:
                                                             Giovanni Turturiello, Vice Console Generale e Direttore del
Third, and last, is in reality not a person but two. They're Dipartimento Commerciale, e Roberto Tagliero, respon-
Mr. Giovanni Turturiello, Deputy Consul General and sabile dei Servizi Commerciali al Consolato Italiano di
Director of Commercial Affairs, and Mr. Roberto Tagliero, Miami. Sono la prima linea del fronte Commerciale del
Trade Attaché at the Italian Consulate in Miami. They are Consolato, e sfortunatamente per loro, sono sufficiente-
the front line of the business and trade branch of the mente operativi da essere esposti ad un gran numero di
Italian Consulate in Miami, and unfortunately for them, attivitá che coinvolgono la Camera, il che spesso costa
they are operative enough to be in direct contact with a lot una parte considerevole del loro tempo libero.
of our activities, which often costs them way too much of Rappresentano l’espressione di un approccio manage-
their personal time. They are the expression of the mana- riale al servizio pubblico, il loro supporto é inestimabile e
gerial approach to public service, their help is invaluable sono sicuro che senza di loro la nostra Camera non
and I am sure that without them our Chamber would not sarebbe la stessa.
be the same.
                                                             A tutti loro, un grazie per l’eccezionale impegno. La
To all of you, thanks for the exceptional work. Our Comunitá degli italiani in Florida ha bisogno di buoni
Community needs such good examples and good leaders. esempi e buoni leader come voi.



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                 .4
CULTURE

Miami Design District
Culture and Italian Style in the Heart of Miami
By Flavia Ambrosetti

"If cities are living entities, then there comes a time when they have to grow up"
Robert Johnston, Wallpaper* n.75 Jan.2005

Nothing is truer for Miami. In the last ten years, this city       to be unusual. However, the interest of both Italy and
has been growing and expanding both economically and               Miami for what is new and beautiful makes them similar
spatially, but that has also given a new shine to its image.       and compatible.
Today, Miami is trendy, glamorous, and stylish. The "most
exiting city" of 2004 for the English design magazine              Miami's urban landscape is changing. There are new lux-
Wallpaper*, renown as the trendiest UK design publica-             ury construction sites on every corner that once finished,
tion. If the image of Miami has changed from the city of           will be filled with opulent kitchens, tiles, marble, and fur-
vice to the capital of design, it is also thanks to some unex-     niture. Products that Italy excels in. Fendi Casa has been
pected and unprecedented contributors like Art Basel.              the last addition to a long list of Italian brand names that
The prestigious art fair landed here two years ago, recall-        populate the streets of the Design District that include
ing the entire art world's attention on Miami. Art Basel's         prestigious firms, such as Poltrona Frau, Kartell,
presence has reinforced the renaissance that Miami is              Poliform, and Fantini Mosaici, be sure that others will
already living and pushed it even further by making the            follow soon.
rest of the world aware of it. The Swiss fair chose Miami          What was once merely a hidden area of the metropolis is
for its tropical version of Art Basel for many reasons             now becoming more and more popular, no wonder that
beyond the climate. Most notably, the presence of many             some already compare the Design District to New York's
passionate (and wealthy) art collectors and the existence          cool Soho. And Italians are there, vigilant, eager to be the
of an area called the Miami Design District.                       leaders in the resurrection of the Miami Design District.

Amid the sparkles of Miami's rebirth, The Miami Design
District has become a stimulating and possibly even the
trend setter of this new image. Art, design, and architec-
ture are the true inhabitants of the District's 18’ square
blocks. Not long ago the Miami Design District was a
derelict neighborhood of warehouses and showrooms.
Today, the District is decked with international art gal-
leries, design companies, artists, and fashion designers
and its potential is not yet fully in force. Its revival can be
attributed to the real estate developer and art collector
Craig Robins, who six years ago brought together various
renowned architects and urban planers in order to recon-
struct this area.

Italy could not miss this opportunity, since when there is
anything fashionable involved, Italians are always nearby.
In fact, the Italian presence in the District is quite striking.
Nearly twenty Italian businesses opened up shop in the
District and there are yet more to come. The interest Italy
shows for Miami only seems to be logical, considering
Miami's inclination to the contemporary and stylish. Italy
is one of the leader countries in the design sector, not only
in terms of production but also in terms of new ideas.
Surprisingly, may be, the parallels between Miami and
some Italian cities are multiple. Thinking of Italy, one may
envision its old historical cities and find this comparison


                                                                                                                            .5     .it
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                 DESIGN

                 Miami Design District
                 Di Flavia Ambrosetti

                 "Se è vero che le città sono delle entità viventi, allora arriva un momento in cui esse devono crescere"
                 (Robert Johnston, Wallpaper* n.75 Jan.2005)
                 Niente è più vero per Miami. Negli ultimi dieci anni, la
                 città, ha conosciuto uno sviluppo non solo economico e
                 urbanistico ma anche di immagine. Oggi Miami è una
                 città di tendenza dove il glamour regna sovrano. La rino-
                 mata rivista inglese di design Wallpaper*, ha nominato
                 Miami "la città più dinamica del 2004", facendo proprio
                 riferimento al fermento di questo ultimo decennio. Se l'im-
                 magine di Miami è passata dalla città del vizio alla capitale
                 del design, è anche grazie a inaspettati sostenitori come
                 Art Basel. La prestigiosa fiera d'arte è arrivata in Florida
                 due anni fa, richiamado l'attenzione di tutto il mondo del-
                 l'arte su Miami.

                 La presenza di Art Basel ha rinforzato il processo di
                 rinascita che la città già stava vivendo e le ha dato mag-
                 giore impulso a livello globale. Le ragioni per le quali Art
                 Basel ha scelto Miami per ospitare la versione tropicale
                 della fiera, sono molteplici: Certamente la presenza di
                 appassionati (e facoltosi) collezionisti d'arte ha giocato un
                 ruolo non trascurabile e cosi anche l'esplosione di una
                 nuova area chiamata Miami Design Distict.

                 Tra le stelle della rinascita di Miami, il Miami Design          leader nel settore del design, non solo in quanto a pro-
                 District è sicuramente una delle più luminose, forse             duzione ma anche in quanto a ideazione di nuovi proget-
                 addirittura quella che ha definito il nuovo appeal della         ti. Potrebbe sembrare sorprendente, ma i paralleli tra le
                 città. Arte, design e architettura sono i veri abitanti del      cittàitaliane e Miami sono molteplici. Pensando all'Italia,
                 District. Ancora non molto tempo fa, quest'area di 18 iso-       vengono spontaneamente in mente le sue città storiche,
                 lati era un desolato insieme di depositi e vecchi magazzi-       eppure, l'interesse che Miami e l'Italia mostrano verso ciò
                 ni che oggi, invece, si è trasformata in un esclusivo            che è nuovo ed estetico, le rende simili e compatibili allo
                 quartiere di gallerie d'arte internazionali, design show-        stesso tempo.
                 rooms, artisti e stilisti.
                                                                                  Il paesaggio urbano di Miami sta cambiando. Ad ogni
                 Ed il bello è che il potenziale dell'area non è stato ancora     angolo appaiono nuove lussuose costruzioni che, una
                 interamente sfruttato.                                           volta terminate, saranno arredate con cucine, marmi,
                 La ricostruzione del Design District è avvenuta grazie alla      piastrelle e mobili di prestigio. Sono tutti prodotti nei quali
                 visione di un solo uomo, Craig Robins, un imprenditore           l'Italia eccelle. Fendi Casa è l'ultimo aggiunto alla già
                 immobliliare e collezionista d'arte che sei anni fa ha riuni-    lunga lista di case italiane che popolano il Design District
                 to un gruppo di architetti e urbanisti d'elite nell'intento di   e che includono nomi noti come Poltrona Frau, Kartell,
                 rivitalizzare quest'area.                                        Poliform e Fantini Mosaici.

                 L'Italia (e come poteva essere altrimenti) non ha mancato        Quella che una volta non era che una desolata periferia di
                 un simile appuntamento. L'alta concentazione di marche           metropoli è ora un quartiere che diventa più popolare ogni
                 italiane nel Design District ne è la prova. Quasi venti          giorno che passa, tanto che non sorprende il paragone
                 negozi di proprietà italiana hanno aperto le loro porte nel      con il Soho di New York.
                 quatiere ed in futuro se ne aggiungeranno ancora altri.          L'Italia è pronta e e ansiosa di essere tra i leader di questa
                 L'interesse che l'Italia ha per Miami sembra essere cosa         rinascita del Design District.
                 logica, considerata l'inclinazione di Miami per tutto ciò
                 che è alla moda e di tendenza. L'Italia è uno dei paesi


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                 .6
INTERVIEW

Craig Robins
President of Dacra
IT: How would you imagine the evolution of the Miami           IT: In which way has the Italian presence contributed
Design District?                                               to the development and evolution of the Design
Dacra's mission is to build real neighborhoods -where          District?
people live, work and relax together. Dacra's AQUA project     The Italians understand and appreciate Miami. The tropi-
on Allison Island, Miami Beach's first new urbanist            cal climate and Miami's proximity to Latin America res-
inspired community - is an example of my commitment to         onates with Italians. Miami has a sexy vibe that is very
building a neighborhood where people share common              Italian. Also, Italian design looks good in contemporary
amenities and develop close ties.                              Miami condos and homes.

The Design District is an urban neighborhood where the         IT: How do Italian trends integrate to Miami's style?
synergy between creative businesses and creative individ-      Very well. There is a similarity between Italian and
uals (architects, designers, photographers and artists)        Cuban/Latin American culture- which has such a strong
creates an exciting milieu. We just announced a $120 mil-      presence in Miami. Most people who speak Spanish can
lion dollar expansion of the Design District, which will       speak Italian and vice versa. If you walk down Lincoln
include a new street, a new plaza, new mixed use build-        Road in the evening - you here Spanish and Italian being
ings and new experimental residential housing. In addi-        spoken by the people eating in the outdoor restaurants.
tion, a new multi-screen movie theater will be built over      The two cultures are complimentary.
the Living Room Building. Rosa de la Cruz and myself are
building spaces to house and show our art collections in    IT: Are there other Italian companies that plan on
the Design District. Life in the Design District will becomebecoming a part of Miami Design District in the
much richer and more exciting as a result of these addi-    future?
tions.                                                      Bizazza is opening a showroom in the Miami Design
                                                            District. Miami architect Rene Gonzalez is designing the
The Design District is part of the Biscayne Corridor expan- space.
sion and development. Also the new interest and develop-
ment in Wynwood affects the Design District. All of these
things are positives. As this part of Miami changes so will
the Design District - for the better.




                                                                                                                    .7    .it
                                                                                                                           italian trade
.it
 italian trade   Views from the MSC Opera
TRAVEL

MSC Cruises
Cruising Italian Style
By Alessandro Rancati



Now really, who would want to go on a cruise nowadays? godmother, as she emphasized the Italian qualities of the
It's such an old-fashioned way to travel... isn’t it?       ship: "the life, the hospitality [that] truly reflect the taste
                                                            and values of the owners, the Aponte family."
Well, let's make a test. Close your eyes. Think of a luxury
Italian hotel with marble reception areas and a view on the Three months later, the distinctive style of an MSC Cruise
ocean. Think of the best spa, the most sun-filled swim- can still be experienced in South Florida, on board the
ming pool and a gym open for you 24 hours a day. Good. MSC Opera and the MSC Lirica, both leaving from Ft.
Now think of service and all you have heard about Italian Lauderdale to unforgettable experiences in the Caribbean
hospitality. And go a step further; imagine true Italian seas. Different schedule for the two cruise ships, MSC
meals, prepared with the original ingredients and cooked Opera will be returning in the Mediterranean Sea at the
by experienced Italian chefs, served to you in white gloves beginning of April, while the Lirica will follow at the begin-
and with a smile.                                           ning of May.

Now open your eyes... not bad, right? And I am sure you Hard to talk about intangible qualities when almost 60,000
cannot believe it's South Florida… but yes it is, and you tons of iron, wood, marble and glass are involved, but
are on board of an MSC Cruise ship. Welcome.              that's what makes this ship so different. "Anybody can
                                                          build new ships. It's the personality of the product that
Last December, in the turmoil of all pre-Christmas gala matters," says Richard E. Sasso, president and CEO of
events and celebrations, one event marked a hot spot on MSC Cruises USA. "People are looking for something spe-
the calendar: the inauguration of the MSC Opera to the cial and they find that in us."
public in Florida.
                                                          Now really, who would want to go on a cruise nowadays?
I was lucky enough to be invited and be part of the 2,000 Well, I would… and if I were you, I'd try a cruise with an
people that welcomed and cheered Sofia Loren, the ships' Italian signature. You'll be surprised.




                                                                                                                       .9     .it
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                 NEWS

                 Lo Spirito di Stella
                 By Alessandro Rancati

                 On December 2004 the first catamaran ever designed and          Lo scorso Dicembre 2004 il primo catamarano al mondo
                 built for the disabled was introduced to the US public at       disegnato e costruito senza barriere architettoniche é
                 the Miami Beach Marina. It had just completed success-          stato presentato al pubblico americano, riunito per l'occa-
                 fully the first ever attempt to cross the Atlantic Ocean with   sione alla Marina di Miami Beach, dopo aver completato
                 a crew formed by a mix of experienced and disabled              con successo la prima traversata atlantica con un
                 sailors on wheelchairs.                                         equipaggio in parte composto da velisti disabili.
                 The project, supported by Telecom Italia Network, is the        La sfida, seguita e supportata dal Progetto Italia di
                 result of the dream and passion of Andrea Stella, the           Telecom, é nata dal sogno e dalla passione di Andrea
                 Italian tourist who suffered lower limbs paralysis after        Stella, ferito a Ft. Lauderdale nel 2000 da malviventi che lo
                 being shot in Ft. Lauderdale in 2000.                           aggredirono, lasciandolo paralizzato e in fin di vita.
                 The initiative has gained the interest of prestigious coun-     L’iniziativa ha guadagnato l’interesse di prestigiose asso-
                 terparts in Miami, such as the Shake a Leg Association          ciazioni in Florida, quali la Shake a Leg Association
                 (www.shakealeg.org), founded by neurosurgeon Dr. Bart           (www.shakealeg.org), fondata dal rinomato neurichirurgo,
                 Green “to help individuals with neurological disabilities to    Dott. Bart Green, per aiutare individui colpiti da problemi
                 move from feeling "victimized" and broken to being proac-       neurologici a recuperare autostima e attitudine positiva.
                 tive, healed, whole and worthy of a fulfilling life”.           Il progetto di Andrea é ora in fase di sviluppo commer-
                 Andrea Stella is now looking to transform his vision into a     ciale, e l'interesse dimostrato finora dal pubblico fa ben
                 commercially viable product, and the potential is all there.    sperare.
                 For additional information, visit www.lospiritodistella.it      Per informazioni, visita www.lospiritodistella.it




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                 .10
 INDUSTRY

 Ferrari Flies Piaggio
By Patrizia Galantucci




A ride in a red-flaming Ferrari is every kids dream. How       activities range from aircraft and aero-engine parts man-
can we blame them? Many of us still cherish this dream.        ufacturing to battlefield shelters and civil protection.
More ambitious kids may wish to ride, fly or, better, own a    The high-speed and advanced technology comparison
private jet. Today, the most fortunate children that have      between the P180 Avanti to a Ferrari came in mind when
become successful in their careers can finally blend those     in October 2004, a Piaggio Avanti flew for the NBAA
two wishes in one, thanks to Piaggio Aero Industries. They     (National Business Aviation Association) Convention from
can in fact, enjoy the comfort brought together by invalu-     Chicago to Orlando, setting a new world speed record for
able traditions combined with the most advanced technol-       class C-1.E aircraft. The course speed for the 854 nmi dis-
ogy.                                                           tance from Chicago's Midway Airport to Orlando
                                                               Executive was 426 mph. The flight took two hours, 18 min-
In May 2000, Luca Cordero di Montezemolo, President and utes and 12 seconds.
CEO of Ferrari S.p.A. took delivery of a P 180 Avanti with
a Ferrari livery, displaying the famous prancing horse logo In January 2004, Piaggio America, Inc. - a wholly owned
on the aircraft tail; Piaggio Aero has proudly manufac- subsidiary of Piaggio Aero Industries - celebrated the
tured the airplane for the Italian automotive and racing grand opening of its new U.S. Headquarters held in con-
company. Piero Ferrari, son of the founder of the Ferrari junction with Annual Ferrari Event. Formed in July 2000 to
legacy, Enzo Ferrari, is the President and Chairman of the sell and support the P180 Avanti in the USA, Canada and
Board of Piaggio Aero.                                         Mexico, Piaggio America moved its U.S. headquarters
                                                               from Greenville, South Carolina, to West Palm Beach,
Piaggio Aero Industries is one of the world's oldest aircraft Florida, where the company rents space from Jet Aviation.
manufacturers. A well known and respected Italian com- "Piaggio has chosen this strategic location to enhance
pany, Piaggio has its facilities in Genoa-Sestri and Finale business exposure, since the city hosts many qualified
Ligure - in the Ligurian region - where 1400 employees customers and it is located in a central position between
take care of production, final assembly, test flight, aircraft Italy, United States and South America. West Palm Beach
overhaul and shelter production. The company's core also allows the company to benefit from consistent air
                                                               traffic, thanks to the all-year-round great whether condi-
                                                               tions", said Nicoletta Roselli, Manager of Marketing and
                                                               Sales Support at Piaggio America.

                                                              The Piaggio Avantis are flown worldwide, and thanks to
                                                              increased and overwhelming demand, the manufacturer
                                                              has plans to increase dramatically the annual production
                                                              rate.

                                                              Piaggio Aero with its "Italian masterpiece", the P180
                                                              Avanti, is contributing the expansion of the "made in Italy',
                                                              helping associate Italy not only with fine cuisine, high
                                                              fashion designs and luxurious automobiles but also with
                                                              corporate air transportation.



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                 INDUSTRIA
                 La scuderia Ferrari vola Piaggio
                 Di Patrizia Galantucci

                 Un giro su una Ferrari rosso fiammante è il sogno di ogni      record mondiale di velocità per la classe C-1.E. La velocità
                 bambino. Come possiamo biasimarli? Molti di noi hanno          sulla tratta di 854 miglia nautiche dall'aeroporto di
                 ancora questo sogno nel cassetto. Forse i bambini più          Chicago Midway a quello di Orlando Executive, è stata di
                 ambiziosi sognano di viaggiare, pilotare o, ancor meglio       426 miglia orarie. Il volo è durato due ore, 18 minuti e 12
                 possedere un jet privato. Oggi, gli ex bambini più fortunati   secondi.
                 che hanno avuto successo e fatto carriera possono final-
                 mente unire questi due sogni in uno, grazie alla Piaggio       Nel gennaio 2004, Piaggio America, Inc. - filiale di Piaggio
                 Aero Industries.                                               Aero Industries - ha celebrato l'apertura della nuova sede
                                                                                centrale statunitense in concomitanza con il Ferrari
                 Luca Cordero di Montezemolo, Presidente e CEO della            Annual Event. Costituita nel luglio 2000 per commercializ-
                 Ferrari Spa, nel maggio 2000 ha ricevuto in consegna un        zare il P 180 Avanti negli Stati Uniti, Canada e Messico, la
                 P 180 Avanti in divisa Ferrari, con il simbolo del cavallino   Piaggio America ha spostato i propri uffici americani da
                 rampante sulla coda; Piaggio Aero è orgogliosa di aver         Greenville, nel South Carolina a West Palm Beach, in
                 fabbricato l'aereo per l' azienda italiana di auto sportive.   Florida, dove l'azienda affitta uno spazio dalla Jet Aviation.
                 Piero Ferrari, figlio del fondatore della Ferrari, Enzo, è     "Piaggio ha scelto questa località strategica per migliorare
                 Presidente del Consiglio di Amministrazione di Piaggio         la propria visibilità, dato che la città ospita molti clienti e
                 Aero.                                                          si trova in una posizione centrale tra l'Italia, gli USA e
                                                                                l'America Latina. Inoltre, West Palm Beach permette di
                 Piaggio Aero è uno dei piu' antichi produttori di aerei al     avere un'attività continua per tutto l'anno, grazie alle per-
                 mondo. Azienda italiana rinomata e rispettata, la Piaggio      fette condizioni meteorologiche", dichiara Nicoletta
                 ha i suoi stabilimenti a Genova-Sestri e Finale Ligure, dove   Roselli, Responsabile Marketing e Servizio Clienti di
                 1400 dipendenti si occupano di progettazione, assemblag-       Piaggio America.
                 gio del prodotto finito, prove di volo e fabbricazione del
                 velivolo. Le attivita' principali della ditta spaziano dalla pro- Oggi i P180 Avanti volano in tutto il mondo e, grazie alla
                 duzione e manutenzione dei motori aerei fino ad equipag- domanda crescente a ritmi elevatissimi, l'azienda prevede
                 giamenti per la protezione civile.                                un forte incremento produttivo annuale.

                 L' accostamento tra il P 180 Avanti e la Ferrari per l'alta    Piaggio Aero con il suo "capolavoro italiano", il P180
                 velocità e l'avanzata tecnologia risultò evidente quando lo    Avanti, sta contribuendo all'espansione del "Made in Italy",
                 scorso ottobre un aereo Piaggio Avanti ha volato per la        portando ad associare all'Italia non solamente la cucina
                 Convention della NBAA (Associazione Nazionale dell'            raffinata, l'alta moda e le auto di lusso, ma anche i jet pri-
                 Aviazione) da Chicago a Orlando, stabilendo un nuovo           vati.




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 italian trade
                 .12
BUSINESS

Jewelry
All that glitters is not gold
By Stefania Miselli


In the past few years, the United States have seen an             feature the most prestigious brands, versus to high end
increasing number of Italian companies coming overseas            chain stores such as Saks, Neiman Marcus and Baily
with the purpose to open a branch of their European head-         Banks & Biddle just to name a few. Otherwise, if their sup-
quarters, with Miami that conquered a spot among the              ply capacity will allow it, they can even sell their products
highest ranked destinations.                                      to both types of stores, according to the final consumer
The skyrocketing costs of raw materials together with a           they would like to target.
penalizing euro exchange rate do not contribute obviously         This choice involves a remarkable investment, not only on
to facilitate the European export in the US; nevertheless         the marketing and advertising sides, but as well as for
the economic crises of the European markets is such that          operating costs. This is the reason why many companies
entrepreneurs still find it convenient to try to create an        choose to entrust a local distributor.
American outlet for their businesses.                             Even though this choice involves a lower economic invest-
The gold and jewelry markets are no exceptions to the rule.       ment in the beginning, on the medium and long term it
In recent years Miami has witnessed the entrance in its           does not necessarily ensures a lower percentage of risks.
economic scenario of really popular companies.                    The first step is to find a respectable distributor to repre-
Chimento, Calgaro, Mio Oro and Pianegonda are just a few          sent the line.
of the prestigious names that are setting the Miami jewel-        Unfortunately, it is rare to find a distributor in the US that
ry scene. The situation is not different in the rest of the US,   would be willing to exclusively sell one brand. Generally
especially in the world capitals of fashion and showbiz like      speaking, they avail themselves of their knowledge of the
New York and Los Angeles.                                         American market to be the agents for more than one com-
Still, new companies find themselves to face several prob-        pany. In some cases they even commercialize products
lems, among which the most immediate is the choice of             that are in direct competition with each other, with the
the product to introduce and the selection of the adequate        result that none of the brands will receive the emphases
"channel of distribution" (supply network).                       that would deserve and consequently limiting the profits of
In Italy, as well as in Europe, there is a propensity towards     the manufacturing company. Furthermore, if the distribu-
gold jewels, with 18 karat yellow gold. Instead, the              tor has no scruple, the product could be sold in non-select-
American consumer, who is passionate about jewelry still          ed or low end stores that do not promote brands at all.
favors, a diamond and white gold or platinum products,            The damages for the image of the manufacturing compa-
mostly with a classic look.                                       ny that would derive through this channel of distribution,
For trendy pieces the average consumer chooses silver,            could be of enormous proportion if not, in some cases,
which limits the monetary investment.                             even devastating. A wrong distribution has the power to
The less sophisticated buyer that still wants to purchase a       vanish years of hard work, as far as brand's positioning and
gold jewel buys 14 karats gold pieces with no fashionable         sometimes companies have a difficulty to reestablish their
design.                                                           share of the market. In order to avoid that the manufactur-
When we observe Italian companies that have an already            er would be left aside as a passive spectator of his own lost
established popularity we notice that, once they adapt their      prestige, it becomes mandatory to enact a meticulous
production to the market needs, they as well have to solve        screening of the potential distributor's credentials, instead
the other big dilemma: the supply network.                        of entrusting any unheard-of interested to gain representa-
The biggest brands that have a strong financial capacity,         tion of the brand.
point toward the only possible choice in order to preserve        The United States is certainly a country full of opportuni-
their brands: the opening of an American branch with the          ties. However, if a company is willing to do whatever it
purpose to directly commercialize their products and              takes to gain a share of the American market, it should
maintain full control over distribution, leaving all produc-      consider that risky choices could turn out to be very dam-
tion aspects to the Italian parent company.                       aging in the long run.
By doing so they can "freely" choose if they want to sell         Unfortunately we can really say that all that glitters is not
their merchandise to high end jewelry stores that already         gold.


                                                                                                                          .13      .it
                                                                                                                                    italian trade
                 AFFARI

                 Mercato Gioielli
                 Non e' tutto oro quello che luccica
                 Di Stefania Miselli

                 Negli ultimi anni gli Stati Uniti annoverano un numero            scegliere liberamente se orientarsi verso il negozio di
                 sempre maggiore di aziende italiane che approdano "oltre-         gioielleria che espone i marchi più prestigiosi, verso i
                 oceano" per aprire filiali delle loro imprese, con Miami che      canali della grande distribuzione quali Saks, Neiman
                 si è conquistata un posto tra le mete predilette.                 Marcus e Baily Banks & Biddle, per annoverarne alcuni, o
                 I costi delle materie prime alle stelle ed un euro penaliz-       decidere di intraprendere entrambe le strade, qualora la
                 zante nei confronti del dollaro non contribuiscono a faci-        capacità produttiva aziendale lo permetta. Questa scelta
                 litare l'export europeo negli States; ciononostante, la crisi     comporta un cospicuo investimento, non soltanto a livello
                 dei mercati europei è tale che gli imprenditori trovano           di marketing e pubblicità, ma anche a livello di costi fissi.
                 comunque conveniente cercare di crearsi uno sbocco                Questa è la ragione per la quale tante imprese optano per
                 americano.                                                        affidarsi a un distributore locale.
                 Il settore dell'oro e della gioielleria non fanno eccezione.      Tuttavia, la scelta di un distributore esterno, che pur com-
                 Miami negli ultimi anni ha assistito all'ingresso, nel suo        porta un minor investimento economico nell'immediato,
                 panorama economico, di aziende davvero degne di nota:             non è necessariamente sinonimo di una minor per-
                 Chimento, Calgaro, Mio Oro, Pianegonda sono solo alcuni           centuale di rischio nel medio e lungo termine.
                 dei prestigiosi nomi che popolano il suo scenario. La situa-      Il primo problema che si deve affrontare è l'individuazione
                 zione non è diversa nel resto degli Stati Uniti, soprattutto      di un distributore serio a cui affidare la propria linea.
                 nelle capitali della moda e dello showbiz, quali New York e       Purtroppo, raramente il distributore americano rappresen-
                 Los Angeles.                                                      ta un marchio in esclusiva. Generalmente, i distributori si
                 Tuttavia, tali compagnie si trovano ad affrontare diversi         avvalgono della propria conoscenza del mercato per rapp-
                 problemi, fra questi, la scelta del prodotto da proporre e del    resentare ben più di un'azienda, arrivando in molti casi a
                 canale di distribuzione adeguato sono i più immediati.            commercializzare anche prodotti tra loro in concorrenza,
                 Mentre in Italia, ed in Europa in generale, la tendenza è         finendo per non dare a nessun marchio l'enfasi che
                 ancora orientata più al prodotto di oreficeria, con l'oro gial-   meriterebbe e limitando i profitti dell'azienda produttrice.
                 lo a 18 carati che continua a farla da padrone, il consuma-       Inoltre, incappando nelle mani di un distributore poco
                 tore americano appassionato di gioielleria predilige, in          affidabile, si rischia che il prodotto venga piazzato in punti
                 generale, un prodotto in oro bianco o platino e diamante,         vendita non selezionati e poco qualificati, che non enfatiz-
                 possibilmente di linea classica e non eccessivamente              zano l'importanza della brand.
                 trendy. Per i prodotti di tendenza il consumatore medio           I danni di immagine derivanti da tale politica possono rive-
                 preferisce l'argento, limitando cosi' il proprio investimento.    larsi, per la casa produttrice, enormi se non in alcuni casi
                 Il consumatore meno sofisticato che vuole comunque un             devastanti. Una errata distribuzione ha il potere di
                 gioiello in oro si orienta ancora sui 14 carati, senza troppe     annullare anni di duro lavoro, per quanto concerne l'im-
                 pretese a livello di design.                                      magine del marchio; a volte le aziende si risollevano a fa-
                 Se prendiamo in esame aziende italiane che godono già di          tica dalla debacle che ne consegue. Per evitare che il pro-
                 una buona popolarità si nota che, una volta adattata la pro-      duttore venga relegato a passivo spettatore della propria
                 duzione alle esigenze di mercato, le stesse si trovano alle       caduta di prestigio, occorre quindi fare una ricerca appro-
                 prese con l'altro grande scoglio: i canali distributivi.          fondita sulle credenziali del distributore e non affidarsi al
                 Le aziende piu' solide, che dispongo di una capacità              primo sconosciuto, interessato ad assumere la rappresen-
                 finanziaria consistente, si orientano verso un'unica scelta,      tanza della linea di gioielleria.
                 al fine di salvaguardare il proprio marchio: l'apertura di una    Il mercato statunitense è sicuramente ricco di opportunità
                 filiale statunitense, con lo scopo di commercializzare il         ma l'ambizione di ritagliarsi uno spazio, a qualunque con-
                 prodotto direttamente e mantenere pieno controllo sulla           dizione e senza i necessari investimenti, può essere molto
                 rete di distribuzione, lasciando la produzione sotto l'egida      dannosa nel medio periodo.
                 della casa madre italiana.                                        Purtroppo, è davvero il caso di dirlo, non è sempre tutto oro
                 In questo modo, a seconda del target di consumatore               quello che luccica.
                 finale che intendono raggiungere, tali aziende possono


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 italian trade
                 .14
BUSINESS

The New IACC Website
At the beginning of this year, the new version of the official Records show that the IACC website receives a monthly
website of the Italy-America Chamber of Commerce average of 32,000 hits. Most of the hits come from the
(www.iacc-miami.com) was finally launched on the net.           United States; however, there are many from Italy and
                                                                other countries from around the world. Thus the website
This new website offers a more elaborate version and is serves as an invaluable medium to connect people inter-
concurrently easier to navigate. From the homepage, the ested in commerce between Italy and the southeast
user is able to view the website either in the English or United States.
Italian version, preview our sustaining members from the
scrolling bar and access all the basic information about Thanks to Blumonk (www.blumonk.com), the creative
the Chamber by simply clicking on any of the pull-down agency responsible for the development of our website, it
window menus or the three new informative sections: is also possible to place rotation advertisement banners
Explore, Connect, and Trade.                                    on the homepage. Indeed a further chance for exposure
                                                                for our members.
Explore offers a guide to "How To Do Business" in Florida
and in Italy. It gives a basic orientation, offering guidelines
to whoever is interested in investing or exporting goods
and service in Italy as well as in the United States. The
Connect section presents a wide range of choices of links
to institutions, organizations, and agencies in Italy and in
the United States. And finally, the Trade link offers a calen-
dar of international tradeshows both in Italy and the
Southeast, business opportunities and job opportunities.
There is also a brand new section, completely dedicated to
the Italy-America Chamber of Commerce's official maga-
zine, .It Italian Trade. The link includes the options to read
or download all the issues of the magazine directly from
your home PC as well as all access to all the magazine's
specs.
Dall' inizio di quest'anno è in rete la nuova versione del          dario di fiere internazionali sia in Italia che nel Southeast
website ufficiale della Italy-America Chamber of                    nonché opportunitá di business e di lavoro.
Commerce Southeast (www.iacc-miami.com).                            C'è anche una nuova sezione, completamente dedicata .It
Il nuovo website offre maggiori informazioni rispetto alla          Italian Trade, la rivista ufficiale della Camera di
precedente versione ed allo stesso tempo permette una               Commercio. Il link dá la possibilitá di leggere o scaricare
più facile ed intuitiva navigazione all' utente.                    tutti i numeri giá pubblicati della rivista direttamente dal
                                                                    proprio PC.
Dalla homepage, il visitatore può prendere visione del sito
sia nella sua versione inglese che in quella italiana,              Il website della IACC conta, in media, 32,000 "hits" al
accedere ai siti dei nostri soci sostenitori o visionare le         mese. La maggior parte delle visite proviene dagli Stati
informazioni principali sulla Camera con un semplice                Uniti, ma ce ne sono molte anche dall'Italia e da altri
click sul menù "a tendina". Direttamente dalla homepage             paesi. Senza alcun dubbio, Il website rappresenta un
si accede anche alle tre nuove sezioni informative:                 mezzo prezioso per collegare tra loro imprenditori e ma-
Explore, Connect, e Trade.                                          nager interessati al commercio fra l'Italia ed il Sudest
                                                                    degli Stati Uniti.
Explore offre una guida su "Come dare avvio ad una atti-
vità commerciale" in Florida ed in Italia che fornisce un'o-        Grazie a Blumonk (www.blumonk.com), l'agenzia creativa
rientamento di base, offrendo linee guida a chiunque sia            responsabile dello sviluppo del nostro sito, è inoltre possi-
interessato ad investire o ad esportare beni e servizi in           bile inserire a rotazione banner pubblicitari sulla home-
Italia od in Florida. La sezione Connect presenta un'ampia          page.
scelta di links ed istituzioni, organizzazioni ed agenzie in        È davvero un'opportunitá in piu' per rafforzare la visibilitá
Italia e negli Stati Uniti. Infine, il link Trade offre un calen-   delle nostre aziende associate.


                                                                                                                            .15     .it
                                                                                                                                     italian trade
BUSINESS

Mission Florida in Italy
Florida Business Delegation Visits Italy
By Marco Ferri

Florida's Lieutenant Governor Toni Jennings led a 20-per-
son delegation of economic development agencies and
private sector companies on a fact-finding mission to Italy
from February 6-12. The purpose of the mission was to
promote Florida as a favorable state for Italian companies
to establish operations. The mission also served to help
Florida's government and economic development officials
gain a better understanding of the economic forces pres-
ent in Italy's business community and served as a precur-
sor to what is hoped to be a much larger business devel-
opment mission led by Florida Governor Jeb Bush. The
mission was organized primarily through the efforts of        Italy in Miami, and Giovanni Turturiello, Deputy Consul
Enterprise Florida, the State's economic development          General and Director of Commercial Affairs also participat-
organization (www.eflorida.com), the Consulate General        ed, serving as liaisons between the Florida delegation and
of Italy in Miami (www.italsconsmiami.com), the National      Italian government institutions such as the Ministry of
Italian American Foundation (NIAF) (www.niaf.org), the        Foreign Affairs, the Ministry of Productive Activities, the
Italy-America Chamber of Commerce, Southeast                  City Governments of Rome and Milan and the Regions of
(IACC) (www.iacc-miami.com) and IACC member Wilton            Lombardy and Lazio. The mission was also marked by suc-
& Partners (www.wiltonandpartners.com).                       cessful meetings with Promos, the Chambers of
                                                              Commerce of Rome and Milan, Assolombarda and the
The Lieutenant Governor was accompanied by entities           Industrial Union of the Province of Varese, among others,
such as Enterprise Florida, together with the Beacon          whereby the Italian organizations and the Florida organiza-
Council (www.beaconcouncil.com), the Broward Alliance         tions exchanged valuable information and welcomed the
(www.browardallliance.com) and the Metro Orlando              opportunity for further collaboration. The IACC's Mr. Ferri
Economic Development Commission (www.OrlandoEDC.com),         also gave a presentation to a group of Italian businesses
the economic development agencies for each of Miami-          and organizations regarding considerations to be followed
Dade County, Broward County and the Greater Orlando           when establishing a presence in Florida. The U.S.
area, respectively. The IACC was represented by Executive     Embassy in Rome and the U.S. Consulate in Milan each
Vice President Marco Ferri. IACC members such as Art          hosted receptions for the delegation with over 100 busi-
Furia of Gunster, Yoakley & Stewart and Massimiliano          ness, government and community leaders in attendance
Sanmarco of Wilton & Partners also participated. Mr.          at each reception.
Furia, who also represented NIAF on the mission, com-
mented that "as a result of this mission and the exchange     The six-day mission was deemed a success by all partici-
of information and resources, Florida and Italy are again     pants. As interest, awareness and understanding of
on each other's radar screen, since the last official busi-   Florida as a business destination continues to grow
ness development mission to Italy by Florida's government     among Italian companies and as Florida state and local
was in 1996." Other private sector Florida companies such     organizations increase their focus on attracting and help-
as software giant Citrix Systems and aerospace and            ing to grow Italian companies in the State, Florida should
defense superstars Embraer and Lockheed Martin                become a second home to many more Italian companies
shared with Italian companies the benefits that each of       over the next few years. For further information on the
their companies have realized by establishing operations      business climate in Florida or the incentives and opportu-
in Florida, such as an educated workforce, the dual mar-      nities available to Italian companies opening offices in
kets of North America and South America and the favor-        Florida, please visit any of the websites mentioned above
able tax and regulatory environments for business.            or contact the Italy-America Chamber of Commerce at
The Honorable Gianfranco Colognato, Consul General of         info@iacc-miami.com.


                                                                                                                    .17     .it
                                                                                                                             italian trade
                       BUSINESS
                       Video Conference
                       Within the end of the year 2005, all the Italian Chambers
                       of Commence Abroad (CCIE) will be connected through a
                       videoconference system. The project, sought by
                       Unicamere, has the goal to create easier, instant and
                       more efficient communication among the 70 Italian
                       Chambers located in 40 countries and among those
                       Chambers and Italy.
                       The service consists in establishing an audio-video link-
                       age among groups of people far away from each other. It
                       bases its functionality on equipment, which offer high-
                       quality image and sound that are easy to be managed by
                       a remote control.
                       Companies and business people will be able to avail of
                       this global network already existing in all of the main eco-
                       nomic capitals in the world. From Frankfurt to Singapore,
                       from San Paolo to Hong Kong, users will be visually con-
                       nected with partners or clients thousands of miles apart.
                       The meeting room at the Italy-America Chamber of
                       Commerce (IACC) in downtown Miami will be soon
                       equipped with Vega Silver system, provided by Aethra
                       Communications, the Italian company worldwide-leader
                       for this type of technology.
                       Clients will be able to take advantage of this service,
                       going, by prior appointment, to the IACC' s offices, where
                       the assigned conference room has a capacity of up to 12
                       people.


                       Videoconferenza
                       Entro la fine del 2005, tutte le Camere di Commercio
                       Italiane all' Estero (CCIE) saranno collegate tra loro attra-
                       verso un sistema di videoconferenza. Il progetto, voluto da
                       Unioncamere, ha lo scopo di rendere più facili, efficaci ed
                       immediate le comunicazioni tra le 70 CCIE presenti in ben
                       40 paesi e tra queste e l'Italia.
                       Il servizio consiste nella realizzazione di un collegamento
                       audio-video fra gruppi di persone distanti, presenti presso
                       sale attrezzate e si basa sull' impiego di apparecchiature
                       che offrono pregevole qualità di immagini e di suono e che
                       sono facilmente controllabili dai partecipanti con teleco-
                       mando.
                       Aziende ed imprenditori potranno usufruire di questo net-
                       work globale, già presente in tutte le principali capitali
                       economiche nel mondo. Da Francoforte a Singapore, da
                       San Paolo ad Hong Kong, gli utenti potranno collegarsi
                       visivamente con partner o clienti a migliaia di chilometri di
                       distanza dalle sale allestite presso le Camere di
                       Commercio Italiane.
                       La meeting room della Italy-America Chamber of
                       Commerce (IACC) a Downtown Miami sarà presto attrez-
                       zata con il sistema Vega Silver, fornito da Aethra, l'azienda
                       italiana leader nel mondo per quasto tipo di tecnologia.
                       I Clienti potranno utilizzare il servizio recandosi, con
                       prenotazione assegnata, presso la sede della IACC, nell'
                       apposita sala, in grado di accogliere sino a 12 persone.


.it
 italian trade
                 .18
Mission Nanotech
Mission by Veneto Nanotech, high-tech cluster on nanotechnologies applied to properties of materials.
Vera Panno

Nanotechnology is the science of very small things. The         Italian representatives and companies' directors dis-
prefix "nano" is derived from the Greek word for "dwarf".       cussed the possibility of collaborations and joint ventures,
One nanometer (nm) is equal to one-billionth of a meter,        as well as the possibility of promoting on-the-job training
that is, about 1/80,000 of the diameter of a human hair, or     for Italian students.
10 times the diameter of a hydrogen atom.                       January 25 (Day 2):
The essence of nanotechnology is the application of engi-       presentation of Veneto Nanotech at Rice University and
neering principles to the molecular-scale world. Yet, nan-      meetings with the following centers and institutes:
otechnology is not just involved with small things.             -CNST - Center for Nanoscale Science and Technology
It is a multidisciplinary area of Research & Development        -CBEN - Center for Biological and Environmental
that assumes understanding of several subjects.                 Nanotechnology
Materials scientists, mechanical and electronic engineers       -EESI - Environmental and Energy Study Institute
and medical researchers are now forming teams with              -CNL group (Dr Howard Schmidt, Dr Bob Hauge and Dr
biologists, physicists and chemists.                            Rick Smalley)
Texas is the birthplace of nanotechnology because it was        Discussion of possible collaboration between the Rice
just at Rice University, in Houston, that the fullerene form    University and Veneto Nanotech in the near future.
of carbon, which inspired the nanoscale science, was dis-       The mission was the first step of a very important and
covered in 1985.                                                complex activity carried out with the support and the
In 1996, Dr Richard Smalley and Dr Robert Curl at Rice          assistance of the IACC aimed at creating the nanotech-
University, and Dr Alan G. MacDiarmid at the University of      nology network among companies and institutions in Italy
Texas in Dallas received the Nobel Prize for their discovery,   and Texas.
but the Rice had already established its Center for             Veneto Nanotech was chosen as the master subject in the
Nanoscale Science and Technology (CNST) three years             project because of its on-going research in the field.
earlier.                                                        In fact, the Italian North Eastern region is the most inno-
Moreover, four of the twenty-one Texas universities             vative region in Italy and one the most developed in
involved in nanotechnology research programs have               Europe. It has seen the development of many small and
developed nanotechnology-specific research centers.             medium-size enterprises based on the production of
On the Italian side of the science, Veneto Nanotech is the      materials that will be affected by nanotechnologies.
high-tech cluster on nanotechnologies applied to proper-        Furthermore, the IACC is trying to extend the project to
ties of materials.                                              other Italian technological groups, in order to involve
Founded in 2003 by the Universities of Padua, Venice and        many other subjects in the sector and to put them in
Verona, Veneto Nanotech has a main goal, which is to            direct contact with the state of Texas, which is definitely
involve research institutions, innovative companies both        the center of the nanotechnology revolution.
public and private investors in the promotion of leading        Yet, Texas is not the only state in which nanotechnology
entrepreneurship in nanotechnologies applied to materi-         research is improving. Indeed, another three regions,
als.                                                            California, the Midwest, the Boston/New York corridor
Therefore, on January 24 and 25 a delegation from Veneto        have established them as leading regions for nanotech-
Nanotech flew to Houston in order to foster collaboration       nology research and future commercialization.
among researchers, professionals and companies and to           Most industrialized countries are funding nanotechnology
promote an exchange of experience and "know how" with           research. Experts estimate that Europe, Asia Pacific and
Texan companies and Rice University representatives.            the United States will spend equal amounts of money on
The mission was included in a larger project aimed at           nanotechnology research in future years.
establishing a network among companies and institu-             Nanotechnology solutions are already found in a wide
tions involved in the nanotechnology sector in both Italy       range of commercial products, and many advances are
and Texas.                                                      being made in the healthcare and energy savings fields.
The Chamber of Commerce planned the agenda for the              Certainly, this science will revolutionize many industries
two meetings:                                                   and affect every aspect of our lives, making it possible to
January 24 (Day 1):                                             face the greatest challenges of the world.
meeting with the spin-off companies in nanotechnology
field (CNI, Oxane Materials and C Sixty).


                                                                                                                       .19     .it
                                                                                                                                italian trade
                 AFFARI
                 IACC Texas: Missione Nanotech
                 Missione a Houston di Veneto Nanotech, il consorzio high-tech sulle nanotecnologie applicate alle proprietá dei materiali.
                 Vera Panno

                 La nanotecnologia é la scienza del piccolo, come indica lo      discusso la possibilitá di collaborazioni e joint ventures,
                 stesso prefisso "nano" di derivazione greca. Un nanometro       nonché la possibilitá di promuovere stage per gli studenti
                 (nm) equivale ad un miliardesimo di metro, vale a dire          italiani.
                 circa 1/80.000 del diametro di un capello umano, o 10 volte     25 gennaio (2° giorno):
                 il diametro di un atomo di idrogeno.                            presentazione di Veneto Nanotech presso la Rice
                 L'essenza della nanotecnologia é l'applicazione dei principi    University e incontri con i seguenti centri e istituti:
                 ingegneristici al mondo su scala molecolare. Eppure,            -CNST - Center for Nanoscale Science and Technology
                 quando si parla di nanotecnologia non si fa riferimento         (Centro per la Scienza e la Tecnologia della Nanoscala)
                 solo alla scienza del piccolo.                                  -CBEN - Center for Biological and Environmental
                 Si tratta di un'area multidisciplinare di ricerca e sviluppo,   Nanotechnology (Centro per le Nanotecnologie Biologiche
                 che comprende conoscenze proprie di varie discipline.           e Ambientali)
                 Attualmente scienziati materialistici, ingegneri meccanici      -EESI - Environmental and Energy Study Institute (Istituto
                 ed elettronici, e ricercatori medici stanno istituendo colla-   per lo Studio dell'Ambiente e dell'Energia)
                 borazioni con biologi, fisici e chimici.                        -Gruppo del CNL (Dr Howard Schmidt, Dr Bob Hauge and
                 Il Texas é il luogo di nascita delle nanotecnologie, dal        Dr Rick Smalley)
                 momento che proprio alla Rice University, in Houston, é         Discussione di una possible e non lontana collaborazione
                 stata scoperta nel 1985 una nuova forma di carbonio, il         tra la Rice University e Veneto Nanotech.
                 fullerene, che ha inspirato la scienza della nanoscala.            La missione é stata il primo passo di un'attivitá molto
                 Nel 1996 i Dr Richard Smalley e Robert Curl della Rice          complessa e impegnativa, svolta con il supporto e l'assis-
                 University, e il Dr Alan G. MacDiarmid della University of      tenza della IACC, mirante a creare il network nanotecno-
                 Texas, a Dallas, hanno ricevuto il Premio Nobel per la loro     logico tra aziende e istituzioni texane e italiane.
                 scoperta. La Rice tuttavia aveva giá istituito il suo Center    Veneto Nanotech é stato scelto come soggetto pilota del
                 for Nanoscale Science and Technology (CNST) (Centro per         progetto per il suo continuo lavoro di ricerca nel settore.
                 la Scienza e la Tecnologia della Nanoscala) tre anni prima.     nfatti il Veneto é una delle regioni italiane piu' innovative e
                 Inoltre, quattro delle ventuno universitá texane coinvolte in   una delle piu' sviluppate in Europa. Ha visto lo sviluppo di
                 programmi di ricerca sulle nanotecnologie hanno svilup-         molte piccole e medio imprese basate sulla produzione di
                 pato specifici centri di ricerca.                               materiali sui quali influiranno senza dubbio le nanote-
                 Per quanto riguarda l'Italia, Veneto Nanotech é il consorzio    cnologie.
                 high-tech sulle nanotecnologie applicate alle proprietá dei     In ogni modo, la IACC Texas sta cercando di estendere il
                 materiali.                                                      progetto anche ad altri gruppi tecnologici italiani, allo
                 Fondato nel 2003 dalle universitá di Padova, Venezia e          scopo di coinvolgere nel settore molti altri soggetti, e di
                 Verona, il suo principale obiettivo é coinvolgere istituti di   metterli in contatto diretto con lo Stato del Texas, centro
                 ricerca, aziende innovative, investitori pubblici e privati     della rivoluzione nanotecnologica.
                 nella promozione di una imprenditorialitá vincente nel set-     Tuttavia il Texas non é l'unico Stato in cui la ricerca nan-
                 tore delle nanotecnologie applicate ai materiali.               otecnologica sta facendo passi da gigante. Infatti, altre tre
                 A tal proposito, il 24 e 25 gennaio una delegazione di          regioni, la California, il Midwest e la zona tra Boston e New
                 Veneto Nanotech si é recata a Houston al fine di promuo-        York si sono imposte come regioni di primo piano per la
                 vere una collaborazione tra ricercatori, professionisti ed      ricerca nanotecnologica e la futura commercializzazione.
                 aziende, e di favorire uno scambio di esperienze e know         La maggior parte dei paesi industrializzati sta finanziando
                 how con le aziende texane e con i rappresentanti della          la ricerca sulle nanotecnologie. Gli esperti stimano che
                 Rice University.                                                l'Europa, l'Asia Pacifico e gli USA spenderanno una pari
                    La missione era parte di un piu' ampio progetto volto a      quantitá di denaro nella ricerca nanotecnologica nei
                 stabilire un network tra i principali soggetti coinvolti nel    prossimi anni.
                 settore delle nanotecnologie e le aziende e gli isituti che     Soluzioni nanotecnologiche si possono giá trovare in molti
                 operano nello stesso settore in Italia.                         prodotti del commercio, e attualmente molti progressi si
                 La Camera di Commercio si é occupata dell'organizzazione        stanno facendo nei settori della sanitá e del risparmio
                 degli incontri e dell'agenda dei due giorni:                    energetico.
                 24 gennaio (1° giorno):                                         Le nanotecnologie rivoluzioneranno senza dubbio molte
                 Incontro con le aziende spin-off del settore delle nanote-      industrie e influiranno su ogni aspetto della nostra vita,
                 cnologie (CNI, Oxane Materials and C Sixty).                    rendendo possibile il confronto con le piu' grandi sfide del
                 I rappresentanti italiani e i presidenti delle aziende hanno    mondo moderno.


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                 .20
BUSINESS
Italo-Panamerican
Medical Congress
Florida Project
The General Consulate of Italy is organizing in collabora-    discuss, among others, the opportunities for developing
tion with the University of Miami, the Italian Embassy in     common projects.
Washington D.C., the Center for Italo-Latin American and
Caribbean Studies and the Italy-America Chamber of            Among the speakers, both Italian and American
Commerce (IACC), the First Italo-Panamerican Medical          researchers will participate to the Congress. Florida
Congress - Florida Project. The event will take place in      Governor Jeb Bush and Italian Ambassador in
Miami from May 11 through 14, 2005.                           Washington Sergio Vento are probably going to attend the
                                                              opening ceremony.
Miami is the ideal location for such an initiative, taking
into account the important community of Italian medical This international Medical Congress will be a privileged
researchers working in the local structures.                   moment to exchange experiences, to establish regular
                                                               contacts among opinion leaders from the scientific com-
This scientific appointment, that the initiative of Paolo munity and to examine the possibility of cooperation
Romanelli, MD, Vice President of IACC, has greatly con- between Florida and Italy for actions in favor of better
tributed to realize, will focus in particular on five specific health care and medical progress in Latin American and
areas of medical research: biotechnology, cardiology, rare the Caribbean Countries.
diseases, neurology and oncology, bringing together the
Italian, U.S. and Latin-American medical communities to




Primo Congresso Medico Italo-Panamericano
Progetto Florida
Il Consolato Generale d'Italia in collaborazione con          tro, la possibilità di sviluppare progetti comuni nel settore
l'Ambasciata Italiana di Washington D.C., l'Universitá di     clinico e scientifico.
Miami, il Centro Studi Italo-latino americano e dei Caraibi
e la Italy-America Chamber of Commerce (IACC), sta            Tra i relatori saranno presenti sia ricercatori italiani che
organizzado il Primo Congresso Medico Italo-                  americani e la cerimonia di apertura conterá la probabile
Panamericano - Progetto Florida, che si terrá a Miami dall'   presenza del Governatore della Florida Jeb Bush e
11 al 14 maggio 2005.                                         dell'Ambasciatore d'Italia a Washington Sergio Vento.

Miami è la sede naturale di questa iniziativa, poiché nelle Il Congresso medico internazionale sará un'occasione
strutture ospedaliere locali lavora una importante comu- unica dove importanti rappresentanti della comunitá
nità di ricercatori e medici italiani.                          medico-scientifica potranno stabilire contatti, scambiarsi
                                                                esperienze ed esaminare le possibilitá di cooperazione e
Questo appuntamento scientifico, alla cui realizzazione di politiche comuni tra lo Stato della Florida e l'Italia per
ha molto contribuito lo spirito d' iniziativa del Vice favorire il progresso del settore sanitario in America
Presidente della IACC, Dott. Paolo Romanelli, sarà in par- Latina e nei Caraibi.
ticolare rivolto a cinque aree specifiche della ricerca me-
dica: biotecnologia, cardiologia, malattie rare, neurologia
e oncologia, e riunirá le comunitá mediche italiane, statu-
nitensi e latino-americane nell'intento di discutere, tra l'al-


                                                                                                                      .21     .it
                                                                                                                               italian trade
                       .it
                         italian trade




                       Become a .IT Distribution
                       Center
                       The .IT publication is a guide of networks and
                       resources for Italian commerce with a focus on
                       local and worldwide corporations that carry
                       products and services with Italian origin and
                       culture. Key economic sectors such as the
                       naval industry, biotechnology, food and wine,
                       fashion, and interior design are frequently
                       under the spotlight.

                       If your business is a meeting point where indi-
                       viduals meet and appreciate the "Made in Italy,"
                       we would be pleased to add you to our selected
                       list of distribution points for .IT magazine.

                       .IT is already sent to 30 locations in the Greater
                       Miami area. Now we offer you the opportunity
                       to receive up to 100 copies to be available to
                       your clients. All the expenses will be covered by
                       the Italy-America Chamber of Commerce.

                       Be part of an existing network of shops, restau-
                       rants and companies that already distribute .IT,
                       by contacting Francesca Lodi or Stephanie
                       Scotto at the Italy-America Chamber of
                       Commerce at 305-577-9868.




.it
 italian trade
                 .22
EVENTS
7th Miami Beach Fitness Festival
The Fitness Festival started sixteen years ago in Rimini, an      national medias. A significant 1 hour Television Special
Italian beach town on the Adriatic Sea. The creators want-        show will be produced and broadcasted nationally by Fox
ed to organize an event where men and women of all ages           Sport Net and internationally by Eurosport. The next edi-
and types would meet and engage in every type of activity         tion will take place from March 31st to April 3rd 2005.
imaginable (running, biking, surfing, skating, walking,            This year, the Chamber of Commerce started a collabora-
bodybuilding, aerobics & yoga). Something like a huge             tion with the organizers of the Festival who would like to
gym under the sunshine! Subsequently, the Fitness                 maintain the Italian atmosphere of the event. The manifes-
Festival has been exported to other capitals in the world.        tation will take place on the beaches of Ocean Drive and
The transition has been done easily because, as they              there will be a pavilion with several booths where different
express it, "Fitness has no language or cultural barrier!".       companies will show their products. This includes
The Fitness Festival is an exceptional happening, for it is       swimwear, sportswear, sunglasses, food and anything
open air and there is music, stands, activities and compe-        that is in relation to fitness, wellness and health.
titions to which everybody can participate. Every year the        The Miami Beach Fitness Festival is a great if not unique
public grows because the formula of the festival is very          occasion to get in contact with a very specific kind of pub-
simple and appealing: a mix of people of all kinds coming         lic. It is a one of a kind opportunity to advertise a product
together to sweat, to laugh, to have fun, to try new things,      inside a very lively event that attracts thousand of people.
to see new products and to share camaraderie.                     Contact the IACC at 305 5779868 if you are interested in
In Miami Beach, the Fitness Festival attracts the attention       being one of the sponsors or simply receiving discount
of 50,000 people who come and participate to the on-              coupons for the event.
going activities. The event is covered by national and inter-




7ma Miami Beach Fitness Festival
Tutto è cominciato sedici anni fa a Rimini. Gli ideatori par-     marzo. L'evento sará seguito da media nazionali ed inter-
tirono con l'idea di creare un evento dove persone di ogni        nazionali e uno speciale televisivo di un'ora sará prodotto
etá potessero incontrarsi e partecipare ad ogni tipo di           e trasmesso da Fox Sport a livello nazionale e da
attivitá fisica immaginabile (corsa, bicicletta, surf, skate,     Eurosport a livello internazionale.
bodybuilding, aerobica, yoga, etc.). Proprio come una             Quest'anno, la Camera di Commercio ha instaurato dei
palestra gigante sotto i raggi del sole! In seguito, il Fitness   rapporti di collaborazione con gli organizzatori del
Festival si è internazionalizzato ed ha proposto la stessa        Festival, che desiderano mantenere l'atmosfera italiana
formula in diverse capitali del mondo, da Pechino a               dell'evento.
Mosca, da Rio a Monaco. La transizione è stata semplice,          Lungo Ocean Drive sará allestito un villaggio dove saran-
poichè il concetto di fitness ha una valenza in ogni parte        no esposti costumi da bagno, abbigliamento sportivo,
del mondo. Il Fitness Festival è un evento unico nel suo          occhiali da sole, cibo e tutto ció che è in relazione con il
genere, si svolge all'aria aperta con musica, stands, attiv-      fitness, la salute ed il benessere.
itá e competizioni alle quali tutti possono partecipare. Il       Il Miami Beach Fitness Festival è un'occasione unica per
pubblico cresce ogni anno perchè la formula è vincente:           entrare in contatto con un target di pubblico molto speci-
una moltitudine si unisce per ridere, sudare, divertirsi,         fico. È l'opportunitá ideale per pubblicizzare un prodotto
provare cose nuove ed informarsi sui nuovi prodotti colle-        all'interno di un evento vivace e movimentato che attrae
gati al concetto di vita sana e sportiva                          migliaia di persone.
Il Fitness Festival di Miami Beach attira un pubblico di          Se siete interessati ad essere uno degli sponsor o ricevere
50'000 persone che parteciperanno alle attivitá che si svol-      un coupon-sconto per l' ingresso all' evento, contattate la
geranno, lungo la spiaggia, durante le giornate dal 31 al 3       IACC al 305 5779868.


                                                                                                                          .23     .it
                                                                                                                                   italian trade
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                 .24
FOOD & BEVERAGE
Certified Italian Restaurant
By Nevio Boccanera
A traditionally well-cooked, Italian dinner using genuine         A new quality certification for true Italian restaurants was
Italian Products D.O.P in Miami is not an impossible              created for these reasons with the approval of diverse enti-
dream. Yet first, one would have to search for the perfect        ties and associations, such as The Ministry of Productive
place. It is easy to become confused with the dozens of           Activity of Agriculture, and Foreign Affairs.
''Italian Restaurants'' that adorn many restaurant signs,         The pilot phase was conducted in Belgium and
practically in every area of the city.                                       Luxemburg where by 30 restaurants were suc-
The difference lies in a dish of ''bucatini all'ama-                         cessfully certified.
tricianá' and a plate of spaghetti meatballs, or                             Among the requirements are the use of materi-
rather obvious disparity between the centuries                               als with Italian origin and a menu offering a min-
of the traditional Italian culinary kitchen and                              imum of 80% of traditional Italian cuisine.
the improvised versions of typical Italian dishes.                           The certification process will be enacted
If in fact, statistics are accurate and there are                            throughout Germany. The United States will
55 to 60 thousand restaurants around the globe serving            probably be added in the process and soon there will be
their versions Italian cooking in ''Italian Restaurants'' then    the possibility of certification to Italian restaurants within
the obvious problem lies in that it is only a minority of         its borders.
these that conserve a strong bond with Italy.                     The Italian Chambers of Commerce Abroad maintain and
Usually when a foreign customer comes across an imita-            promote the initiative.
tion Italian restaurant, it degrades the prestige of Italian      Recently, the Italian Chamber of Commerce in New York
gastronomy and ensues damage to the Italian agro-ali-             City, presented the project in conjunction with ARDI, the
mentary industry.                                                 International Association of Italian Restaurants.
For those who believe that the Italian gastronomy is a con-       In the future, a tricolor fork upon the windows of Italian
tribution to the heritage of humanity as are opera, monu-         restaurants in the United States will finally be symbolic of
ments, and museums, the imitation is a true disaster and          the best the Italian kitchen has to offer abroad. Make sure
is especially visible in nations such as the United States.       you pay attention, it will be worth it.



Certificazione Ristoranti Italiani             .,
Una buona cena con prodotti italiani D.O.P cucinati alla          la ristorazione italiana, voluto da diversi enti ed associ-
maniera tradizionale, a Miami non é un desiderio impos-           azioni, cosí come dai Ministeri delle Attivitá Produttive,
sibile, ma bisogna prima entrare nel posto giusto. Facile         dell'Agricoltura e degli Esteri.
confondersi per le dozzine di "Italian Restaurants" che           La fase pilota si é conclusa in Belgio e Lussemburgo dove
sfoggiano le proprie insegne, praticamente in ogni                sono stati 30 i ristoranti certificati.
quartiere.                                                        Tra i requisiti richiesti l'utilizzo di materie prime di prove-
La differenza é quella che c'é fra un piatto di bucatini all'a-   nienza italiana, ed un menú che presenti almeno all' 80%
matriciana e fra uno di spaghetti meatballs, ovvero fra           piatti della tradizione culinaria del nostro paese.
secoli di tradizione culinaria e versioni "improvvisate" dei      Il processo di certificazione verrá presto esteso alla
nostri piatti tipici.                                             Germania. Probabilmente gli Stati Uniti seguiranno a
Il problema, ovviamente, si ripete ovunque nel mondo, se          breve e saranno inclusi tra i paesi dove sará possibile
é vero che ci sono all'estero fra i 55 ed i 60 mila esercizi di   richiedere la certificazione.
ristorazione con "insegne” italiane e solo una parte minori-      Le Camere di Commercio Italiane all'Estero sostengono e
taria di questi conserva legami forti con il Bel Paese.           promuovono l' iniziativa e sono rappresentate all'interno
Spesso il cliente straniero si imbatte in imitazioni di pessi-    del Comitato che dirige il progetto dal Direttore di
ma qualitá, che sminuiscono il prestigio della nostra gas-        Assocamerestero.
tronomia, oltre che provocare un danno alla nostra indus-         Recentemente si é anche tenuta, presso la Camera di
tria agroalimentare.                                              Commercio Italiana a New York, una prima presentazione
Per chi crede che la cucina italiana sia un contributo al         del progetto da parte dell'ARDI, l'Associazione
patrimonio dell'umanitá e va difesa al pari delle opere           Internazionale dei "Ristoranti d'Italia".
d'arte e dei monumenti, quella della contraffazione é una         Il marchio delle forchette tricolore potrá quindi essere, in
vera sciagura, specialmente visibile in paesi come gli Stati      futuro, visto sulle vetrine dei migliori ristoranti italiani
Uniti.                                                            degli USA. Fateci caso, ne vale la pena.
Per queste ragioni é stato creato un marchio di qualitá per


                                                                                                                           .25      .it
                                                                                                                                     italian trade
INTERNATIONAL BUSINESS

ICCS Chamber
of Arbitration
A bivalent structure for solving contractual disputes.
Giampaolo Di Pietto

A couple of years ago, the Italian Chamber of Commerce        dure in four simultaneous languages: Italian, German,
in Zurich (Switzerland) constituted a Chamber of              French and English. In this way, a contractor from Milan,
Arbitration, a structure whose intention is to regulate the   in the event of a lawsuit against a contractor from Zurich,
commercial disputes between Italian and Swiss contrac-        will be able to deposit his defence in Italian, while the one
tors. After five years of exercise, a reorganisation and      in Zurich will be able to use German. The ICCS Secretary
some satisfactory legal cases, the results enable us to       will translate the defence documents in the correspon-
evaluate whether it would be worth to develop this struc-     ding language. ICCS arbitrators are consequently
ture within other Italian Chamber of Commerce abroad.         required to know at least two of the aforementioned lan-
                                                              guages. Another important feature is its cost, compara-
Floris - Litta Modignani - Di Pietto law firm, which recent- tively lower than those of other renowned international
ly opened a new office in Miami, has just been added to Chambers.
our Chamber as a new partner. This law firm was chosen
to manage the reorganization of the Chamber of Of course, continues Sebastiano Floris, it will take some
Arbitration of ICCS (Italian Chambers of Commerce for time before ICCS will be able to constantly manage a high
Switzerland). Law firm associate Sebastiano Floris, who is number of arbitrations.
a member of the board of ICCS Chamber of Arbitration Nowadays, there is an increasing number of international
and co-wrote with Notary Francesco Anchini the ICCS contractors who want to add ICCS arbitration clause to
Rules of Arbitration and Conciliation itself, tells us about their contracts. This might be a sign for a global need to
its advantages and its first experiences.                     meet the rapidly evolving dispute resolution through the
                                                              Chambers of Arbitration, in the international community.
What we had in mind as we reorganized the ICCS
Chamber of Arbitration, says Sebastiano Floris, was to Among the procedures handled so far in Zurich, it is inter-
manage those procedures that Italian and Swiss national esting to focus on a complex case about a contract where
Chambers of Arbitration cannot manage. What they lack an important Swiss hotel required renovation works from
is an arbitral tool that works in both ways, namely a struc- an Italian builder. This procedure was dealt with in rela-
ture suitable for both Italian and Swiss operators. It is a tively short time, with minimum costs and actual satisfac-
well-known fact that, when it comes to writing an interna- tion in both parts. This was possible thanks also to the
tional contract, none of the contractors is inclined to remit ICCS Rules' mechanisms that contemplate seeking a set-
future potential lawsuits to the other Country's Judiciary tlement in every moment of the lawsuit, with a separate
or Arbitration authorities. They would rather use third and quick procedure.
party Institutions, neutral to the other Country's Courts of
Arbitration. Therefore, in contractual relations between Following the positive example of ICCS, other Italian
Italy and Switzerland the contractors do not use arbitra- Chambers of Commerce abroad could offer the same
tion clauses from their national Chambers, but clauses arbitration service in the Countries where they operate.
from renowned Institutions, such as International Authors of ICCS Rules are developing a program that will
Chambers of Commerce in Paris, London and others.             involve these Chambers as well.

The way the ICCS Chamber of Arbitration and its Rules are
set makes the ICCS arbitration clause easily accepted by
both Italian and Swiss entrepreneurs. The reason for this
is the clause's bivalent feature: Swiss contractors trust the
fact that the Chamber of Arbitration is in their Country,
while Italian contractors trust the fact that it comes from
their own Country. Furthermore, ICCS Rules for mediation
and settlement include carrying and managing the proce-


                                                                                                                      .27     .it
                                                                                                                               italian trade
                 New Members
                 The Italy-America Chamber of Commerce Southeast proudly announces its new members for the months of October, November and December
                 2004 as well as for January and February 2005
                 Sustaining Members                                                Ego T.R.E. Inc.
                                                                                   Mr. Riego Terrin
                 Aethra Inc.                                                       5201 Blue Lagoon Drive, 8th floor
                 Mr Walter Di Leo                                                  Miami, FL 33126
                 155 South Miami Ave #300                                          Phone: 305-718-3374
                 Miami, FL 33130                                                   Fax: 305-629-3100
                 Phone: 305-375-0010 ext.106                                       E-mail: rterrin@egotre.com
                 Fax: 305-375-0655                                                 Web site: www.egotre.com
                                                                                   Business category: Foods & Wines
                 E-mail: walterd@aethrausa.com
                 Web site: www.aethra.com                                          Epstein, Becker & Green, P  .C.
                 Business category: Telecommunications                             Mr. Brian M. Molinari, Esq.
                                                                                   200 S Biscayne Blvd #2100 Wachovia Financial Center
                 Fattoria L'Ottavo Inc.                                            Miami, FL 33131
                 Mrs. Paola Reed                                                   Phone: 305-982-1520
                 P.O.Box 941863                                                    Fax: 305-982-1521
                 Maitland, FL 32794                                                E-mail: bmolinari@ebglaw.com
                 Phone: 407-466-9278                                               Web site: www.ebglaw.com
                 Fax: 407-599-0375                                                 Business category: Legal Services
                 E-mail: paola-italia@yahoo.com
                 Web site: www.fattorialottavo.com                                 Hill Betts & Nash LLP
                 Business category: Wine Importer & distributor                    Ms. Danielle Grucci Butler
                                                                                   601 Brickell Key Dr #500
                                                                                   Miami, FL 33131
                 Studio Legale Di Francia                                          Phone: 786-425-9900
                 Mrs. Daniela Di Francia                                           Fax: 786-425-9090
                 Via Saragozza 28                                                  E-mail: dbutler@hillbetts.com
                 40123 Bologna (BO) Italy                                          Web site: www.hillbetts.com
                 Phone: [39] 051332781                                             Business category: Legal Services
                 Fax: [39] 0513399309
                 E-mail: d.difrancia@studiolegaledifrancia.com                     Italian Pavillon
                 Web site: www.studiolegaledifrancia.com                           Mr. Fidenzio Bizzotto
                 Business category: Legal Services                                 4141 NE Second Ave #104
                                                                                   Miami, FL 33137
                                                                                   Phone: 305-571-1801
                 Business Members                                                  Fax: 305-571-2450
                                                                                   E-mail: info@italianpavilion.com
                                                                                   Web site: www.italianpavilion.com
                 Antonio's Restaurant                                              Business category: Italian Furniture & Home Accessories
                 Mr. Francesco Giuzio
                 5600 Collins Avenue                                               La Fenice
                 Miami Beach, FL 33140                                             Mr. Massimo Nicastro
                 Phone: 305-865-1000                                               6065 NW 167 St #B26 SL
                 Fax: 305-865-1920                                                 Miami, FL 30015
                 E-mail: ikzorro@aol.com                                           Ph. 305-231-9197
                 Business category: Restaurant                                     Fax. 305-231-9180
                                                                                   E-mail: lafenice@aol.com
                 Assurant Solutions                                                Business Category: Italian Linen Importers & Distributors
                 Mr. Patrick Smyth
                 11222 Quail Roost Drive                                           Opacmare
                 Miami, FL 33157                                                   Ms. Viviana Valenza
                 Phone: 305-278-5606                                               3001 SW 3rd Ave. (Dock#2)
                 Fax: 305-252-7032                                                 Fort Lauderdale, FL 33315
                 E-mail: patrick.smyth@assurant.com                                Phone: 954-907-9230
                 Web site: www.assurant.com                                        E-mail: opacmare.usa@opacmare.it
                 Business category: Insurance                                      Web Site: www.opacmare.it
                                                                                   Business category: Nautical Accessories
                 Contesta Rock Hair                                                USA Fish International
                 Mr. Fabio Moretti                                                 Mr. Giovanni Soru
                 417 Espanola Way                                                  10306 NW 56 street
                 Miami Beach, FL 33139                                             Miami, FL 33178
                 Phone: 305-672-5434                                               Ph/fax: 305-470-2208
                 Web-site: www.contestarockhair.com                                E-mail: usafish@bellsouth.net
                 Business category: Hair Salon                                     Business Category: Import/Export Fish


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                 .28
                             .it
                              italian trade
                                                          .   March
                                                           Discovery Authentic
                                                           Italian Restaurants              Miami Beach Sport and
                                                           1st Members' Dinner              Fitness Festival
                                                           Appointment                      From Rimini to Miami,
                                                           8.00 pm                          the No.1 Fitness event
                                                           Antonios Restaurant              in the world
                                                           5600 Collins Ave.                Ocean Drive
                                                           Miami Beach                      Miami Beach
                                                          .24                               .31 - April 3
                                                                                        6
CALENDAR
Weekly, monthly, daily and
ongoing events which to
base your seasonal sched-
ule upon.
                                    .   April
                                                          Venetian Night
                                                          A fundraising event for the
                                                          American Cancer Society's
                                                          8 Venetian Experiences on 8
                                                          different Ferretti yachts
                                                          7.00 pm
                                                          Pier 66
                                                          Fort Lauderdale
                                                          .1


                                                                                             Inauguration Ceremony
                                                                                             ABiCC 2005 World
                                                                                             Business Week
                                                                                             Wine, Liquor and
                                                                                             Wine Tasting
                                                                                             5.30 - 8.30 pm

                                   .   May                                                   Place T.B.A.
                                                                                            .2
                                                                                        6




                                                                                             European Cocktail
                                                                                             Reception
                                    Coverings 2005                                           The most successful
                                    Trade mission                                            networking event of
                                    Chamber of Commerce                                      last year returns.
                                    of Rome                1st Italian-Panamerican           6.00 - 8.00 pm
                                    Orange County          Congress of Medicine              Delano Hotel
                                    Convention Center      University of Miami               Collins Ave
                                    Orlando                Miami                             Miami Beach
                                   .3-6                   .11-14                            .12

                                                                                                                .29   .it
                                                                                                                       italian trade
                       Business Opportunities
                       Studio Legale Di Francia
                       The Di Francia law firm is looking for American law firms
                       able to select top-level importers in the food sector and will-
                       ing to support its Italian clients, producers of wine and olive
                       oil, in penetrating the American market.

                       Studio Legale Di Francia
                       Mrs. Daniela Di Francia
                       Via Saragozza 28
                       40123 Bologna (BO) Italy
                       Phone: [39] 051332781
                       Fax: [39] 0513399309
                       E-mail: d.difrancia@studiolegaledifrancia.com
                       Web site: www.studiolegaledifrancia.com


                       USA Fish International
                       USA Fish international, an exporter of Atlantic, Pacific and
                       Caribbean fishroe and seafood, already present in the Italian
                       market, is looking for Italian wholesalers.

                       USA Fish International
                       Mr. Giovanni Soru
                       10306 N.W. 56th St
                       Miami, FL 33178
                       Phone: 305-213-4055
                       Fax: 305-470-2208
                       E-mail: usafish@bellsouth.net
                       Website: www.usafishinc.com




.it
 italian trade
                 .30
                             .it
                              italian trade
                                                                   .   Italy
                                                                   Shoes and Leather Goods             Vehicles & Equipment
                                                                   MICAM - SHOEVENT                    AUTOMOTOR
                                                                   International Footwear Exhibition   International Vehicle Spare &
                                                                   Milan (Mi)                          Equipment Exhibition (23rd ed.)
                                                                   segreteria@micamonline.com          Turin (TO)
                                                                   www.micamonline.com                 www.promotorinternational.it
                                                                   .March 19-22                        .April 6-10
TRADE SHOWS
Upcoming trade shows and          Food, Drinks & Related Tech
                                  VINITALY                         Furniture                           Building Sites & Stones
exhibitions in the USA and        International Wine and Spirits   INTERNATIONAL                       SAMOTER
                                  Exhibition (39th ed.)            FURNISHINGS SHOW                    Fiera di Genova
Italian markets.                  Verona (VR)                      Milan (Mi)                          Verona (VR)
                                  E-mail: info@veronafiere.it      E-mail: info@cosmit.it              E-mail: info@veronafiere.it
                                  www.vinitaly.com                 www.cosmit.it                       www.veronafiere.it

                                 .April 7-11                       .April 13-18                        .May 4-8




                                                                                                       .   USA
                                                                   Cruise Industry Suppliers
                                                                   SEATRADE CRUISESHIPPING             Tiles & Stones
                                                                   CONVENTION                          COVERINGS 2005
                                                                   Miami Beach, FL                     Orlando, FL
                                                                   info@cruiseshipping.net             coveringsinfo@ntpshow.com
                                                                   www.cruiseshipping.net              www.coverings.com

                                                                   .March 14-17                        .May 3-6



                                  Shipping                         Apparel
                                  SEACARGO AMERICAS                FASHION WEEK OF THE AMER-
                                  INTERNATIONAL CONGRESS           ICAS                                Electronics
                                  AND EXHIBITION 2005              Miami Beach, FL                     INTERWIRE 2005
                                  Miami, FL                        Beth@SobolFashion.com               Atlanta, GA
                                  www.tsnn.com                     www.fashionweekamericas.com         www.wirenet.org

                                 .May11-12                         .May 11-14                          .May 14-19

                                                                                                                                     .31   .it
                                                                                                                                            italian trade
                        The Italy America Chamber of Commerce, Southeast
                        is the most reliable and fast-growing professional
                        environment to promote and connect your business
                        to the Italian, Latin American and North American
                        markets. From custom designed trade missions to
                        well selected and planned networking events, with
                        the support of a high end publication to showcase
                        your products and an improved website open to the
                        world, our Chamber of Commerce is your ideal
                        trading partner. Do business in style. Call us today.




                        American business, Italian style.


                       For more information or to become a member today, call 305 577.9868 or
                       visit www.iacc-miami.com and mention .IT magazine until May 31st for a
                       10% discount on your membership.




.it
 italian trade
                 .32

				
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