Two young CEOs shared their opposite approaches on how the worlds of advertising and gaming will overlap. People are wary of marketing, said Brian Wong, CEO, Kiip, especially on mobile devices. Television commercials can evoke emotion, but mobile ads just butt in on a good time. Advertisers have to remember that they're in the consumer's world. A gamer chooses what reward to accept. It has to be worth their time. Meanwhile, for Seth Priebatsch, CEO, Scvngr, advertisers know that people don't like being marketed to, but their response is often to try to trick them into engagement. People are happy to engage with companies directly, so long as those companies are being really up front.
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