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GRAPHIC STANDARDS

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					   THE UNIVERSIT Y OF SOUTHERN MISSISSIPPI



GRAPHIC STANDARDS
   OFFIcE OF UNIVERSIT Y cOM MUNIcaTIONS   |   aUGUST 20, 2010
                                                                cLIcK a PaGE NUMBER BELOW TO JUMP TO THaT PaGE

                 CONTENTS

                                                            OVERVIEW
                                                                                                                             1
              Graphic identity is a                         INTRODUcTION ..............................................
                                                            LETTER FROM THE PRESIDENT .............................          2
              visual expression of an                       ESSENTIaL INFORMaTION .................................          3
              institution’s brand.                          QUIcK POINTS ...............................................     4

              A unified graphic identity is vital to the    IDENTITY

              clear and consistent representation of the    STRaTEGIc PLaNNING ..................................... 5
                                                            IDENTITY ........................................................ 6
              Southern Miss brand.
                                                            BRaND aRcHITEcTURE ..................................... 7

              Our university graphic standards manual is    LOGO STANDARDS
              the guide to applying our visual image and    OFFIcIaL LOGOS........................................ 8–10
              identity to the materials through which we    LOGO USaGE GUIDELINES ........................ 11–15
              communicate as a university.                  REGISTERED MaRKS aND VERBIaGE .................. 16
                                                            OBSOLETE LOGOS ........................................ 17
              This manual covers topics such as identity,
                                                            OTHER STANDARDS
              logos, fonts, colors and design.
                                                            FONTS ........................................................ 18
                                                            cOLOR PaLETTE ............................................. 19
                                                            GUIDELINES FOR DESIGN .......................... 20–21
                                                            SOUTHERN MISS GREEN INITIaTIVE .................. 22

                                                            UNIVERSITY BUSINESS SYSTEM
                                                            STaTIONERY .................................................    23
                                                            GULF cOaST STaTIONERY ...............................           24
                                                            LETTERHEaD ..................................................   25
                                                            GULF cOaST LETTERHEaD ...............................           26
                                                            cERTIFIcaTES ................................................   27
                                                            POWERPOINT TEMPLaTES ...............................            28
aa/EOE/aDaI




                                                            MERcHaNDISE .............................................       29
                                                            UNIVERSITY VEHIcLES .....................................       30
   INTRODUCTION



Each time someone
at Southern Miss
communicates with
external audiences,
an impression is
made. Written and visual
communications such as newsletters,
brochures, press releases, Web sites and
other marketing and public relations
materials impact the Southern Miss brand.   Externally, an institution’s visual identity reflects its traditions,
                                            strengths and values. Internally, this identity conveys a
                                            sense of pride and commitment to a common mission.

                                            Conforming to comprehensive verbal and visual standards unifies
                                            and strengthens communications by conveying a message of
                                            order and consistency. The guidelines provided in this manual
                                            will help you apply written and graphic elements within an
                                            established system to ensure consistency in style and message.

                                            Of course, no guide can cover all possible situations. If you
                                            have questions about the material included here or suggestions
                                            on items to be included in future issues of this manual,
                                            please contact the Office of University Communications.
 OFFIcE OF UNIVERSITY cOMMUNIcaTIONS
               601.266.4491
               www.usm.edu/pr


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 LETTER FROM THE PRESIDENT

                                                            To the Southern Miss Community:




“ This new
                                                            Communication is very important to our university. The way
                                                            that we verbally and visually represent ourselves creates an image
                                                            for our external audiences, including prospective students and


 university
                                                            faculty, alumni, donors, our peer institutions, the Hattiesburg
                                                            community and the world. Consistent messages are vital in order
                                                            to define who we are and what we stand for. As a university,

 logo presents
                                                            speaking with a unified voice gives us strength and clarity and
                                                            helps us to uphold the integrity of the Southern Miss brand.


 an exciting                                                 As you read through the updated graphic standards, you will
                                                             notice that we have updated our official university logo. This new
                                                             logo presents an exciting opportunity to refresh the university’s

 opportunity                                                 image. It embraces tradition with the image of the dome, while
                             incorporating modern elements that represent Southern Miss as dynamic and progressive. It


 to refresh the
                             provides a strong mark that can compete with other major universities in the country. As we
                             complete our Centennial year, the new logo will help to rebrand and refresh the image of the
                             university to the internal and external community.

 university’s                It is imperative that we as a university focus on promoting our image in a positive and


 image.”
                             comprehensive way consistent with our strategic planning efforts. Our emphasis on image
                             development in strategic planning focuses on building external awareness, increasing the
                             visibility of Southern Miss and creating a positive image in the marketplace. As most public
                             relations experts will tell you, being good is only good if other people know about it.

                             Please join me in a campus-wide effort to enhance the communications, brand and image of
                             Southern Miss by using these updated graphic standards. I ask that you use these to maintain
                             and enhance clarity, consistency and accuracy. In doing so, you are helping to promote and
                             maintain an image of excellence here at Southern Miss.

                             Thank you for your loyalty and dedication to this university.

                             SOUTHERN MISS TO THE TOP!




                             Dr. Martha Saunders, President
                                                                                                                                        2

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   ESSENTIAL INFORMATION

                                                    NEW UNIVERSITY LOGO
TRANSITION TO NEW
UNIVERSITY LOGO
The transition to the new logo will take place
gradually. This soft rollout will allow units the
time and flexibility to update materials and
to incorporate the new logo in a cost-effective
manner.

Materials that have the previous university
logo may continue to be used, but units will be
asked to incorporate the new university logo on
any new materials or reprints.

Note: The Centennial logo may be used in
place of the university logo until 2011.

APPROVAL OF GRAPHICS
All communications materials representing
the university must be proofed, approved
and printed through the Office of University
Communications. University funds may not
                                                    OLD UNIVERSITY LOGO
be used for designs that are not in compliance
with graphic standards. Approval from the
Office of University Communications is
required by Purchasing in order to process
payment for any printed materials, advertising
or merchandise representing the university.




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   QUICK POINTS


Here are a few helpful points of reference         1. Use the university name (full – The University      8. The official Southern Miss colors are black and
regarding graphic standards when producing            of Southern Mississippi; or shortened –                gold (123 PMS process and spot-coated; 115
any communications materials representing             Southern Miss) prominently on all university           PMS spot-uncoated).
the university.                                       communications materials, whether printed or
                                                      digital. The name must appear on the front          9. The recommended fonts for Southern Miss
                                                      cover of all printed publications.                     printed publications are Adobe Caslon
                                                                                                             and Futura. Substitute fonts are Goudy Old
                                                   2. The university name should always be                   Style or Times New Roman when Adobe
                                             (A)      capitalized, including the article “The”               Caslon is not available and Arial when Futura
                                                      (“The University of Southern Mississippi”).            is not available.

                                                   3. The official university logo (A) must appear on     10. The affirmative action symbol AA/EOE/ADAI
                                                      every publication and be prominent in any               must appear on ALL university publications,
                                                      advertisement or display.                               printed materials and advertisements.

                                             (B)   4. The university executive seal (B) may not be        11. Clip art should not be used on any
                                                      used as a general logo. The seal is reserved for        communications representing the university.
                                                      use on official university documents such as
                                                      diplomas, transcripts, official records, legally    12. Photos for printed materials must be high
                                                      binding documents, materials issued at the              resolution (at least 300 dpi at actual size.)
                                                      executive level and materials issued by the
                                                      Office of the President. Permission to use          13. No copyrighted material should be used
                                                      the seal must be granted by the Office of               without permission including photos,
                                             (C)
                                                      University Communications.                              graphics, logos and images from the Web. If
                                                                                                              you did not create it, then someone else may
                                                   5. The “eagle head” logo (C) is reserved for use by        own the rights to it.
                                                      Athletics only. Permission to use this logo for
                                                      any other purpose, such as recruitment or           14. Any materials designed outside of the Office
                                                      game-day events, must be granted by the                 of University Communications must be
                                                      Department of Athletics at 601.266.5281.                approved before they can be printed, displayed
                                                                                                              or published. Contact the Office of University
                                                   6. The “attack eagle” logo (D) is reserved for use         Communications to obtain approval.
                                             (D)      by student groups and Student Affairs.

                                                   7. The official university logo may not be altered
                                                      in any way and must be high resolution (at
                                                      least 300 dpi at actual size for printed pieces).
                                                                                                                                                              4

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   STRATEGIC PLANNING


The five Forces of Innovation represent those
intangible characteristics that make Southern
Miss what it is (the Southern Miss culture).

The four Areas of Strategic Focus represent       FORCES OF                                AREAS OF STRATEGIC FOCUS
areas that are key to creating the university’s   INNOVATION
desired future (its collective vision).
                                                  Spirit of Humanity                       Image Development
                                                  Kindness, compassion, respect and        Image development promotes the internal and external reputation of the
For more detailed information about               support for others                       university and supports the vision of Southern Miss. Image development must
the strategic planning process, Forces of                                                  be linked to what we do and how well we do it.
Innovation and Areas of Strategic Focus, visit
www.usm.edu/strategicplanning.                    Self-Efficacy
                                                  A belief in the ability to produce the
                                                  necessary or desired results
                                                                                           A Climate for Academic Success
                                                                                           This climate supports a unified environment that minimizes barriers for
                                                                                           prospective and enrolled students, attracts and retains quality faculty and
                                                  Collective Individualism                 staff, embraces and reflects diversity, and produces graduates who are truly
                                                  The balance between the                  competitive in the global marketplace.
                                                  collective good and what is
                                                  good for the individual
                                                                                           Connections with Community
                                                                                           Engaged citizens of Southern Miss --students, staff and faculty -- genuinely
                                                  Heritage/Tradition                       invest in their own university community and their host communities (locally,
                                                  Traditional culture that passes from     regionally, nationally and globally). Our engaged citizens intentionally build
                                                  one generation to the next; a body of    “community” through learning and working together inside and outside the
                                                  long-established customs and beliefs     university in order to create and sustain a culture of respect and civility.
                                                  viewed as a set of precedents


                                                  Diversity                                Culture of Healthy Minds, Bodies and Campuses
                                                  The importance of respecting             A culture that emphasizes a multidimensional healthy environment at Southern
                                                  differences (race, culture, ethnicity,   Miss is deemed central to attain the goals of the Strategic Plan.
                                                  interests, thoughts, socio-economic
                                                  backgrounds, beliefs)




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                                                                                                                                                                   CO NTE NTS
   IDENTITY


When communicating about Southern Miss,            IDENTITY STATEMENT
it is important to understand who we are. The
identity should act as a guideline for writing,    I am the premier research university of the Gulf South, a top-
design, photography, videography and any
other communications about the university. All     flight educational experience, where the spirit of the individual
communications should reflect the identity of      finds room to soar and the scholar in each of us is nurtured—
Southern Miss.                                     where everyone feels that he or she belongs.
VISION STATEMENT
The University of Southern Mississippi             I am where determined and ambitious students and faculty
will emerge as the premier research                challenge conventional perspectives of what is probable to
university of the Gulf South—engaging and
                                                   discover, together, what is possible. Our success is a synthesis of
empowering individuals to transform lives and
communities.                                       relevant research, teaching, service, collective collaboration and
                                                   individual success.
MISSION STATEMENT
Our primary mission is to cultivate intellectual
development and creativity through the             I am where new paths are charted and innovations spring forth
generation, dissemination, application and         from its entrepreneurial spirit. Creativity, bold thinking and
preservation of knowledge.                         determination are a way of life.

                                                   I am steeped in tradition, building on a rich and storied history,
                                                   yet always reaching for the new possibilities tomorrow holds. I
                                                   am a community of students, staff, faculty and alumni, radiating
                                                   warmth and friendliness, reaching out with open arms and
                                                   extending myself not because we expect something in return, but
                                                   because it’s the right, and in my case, the natural thing to do.

                                                   I am defined by the courage to ask, what if…
                                                   A steely determination to achieve my dreams…a “can do” attitude
                                                   I am Southern Miss.
                                                   100 years
                                                   Creative. Bold. Determined.
                                                                                                                               6

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   BRAND ARCHITECTURE


Unless otherwise given permission, all             CORE IDENTITY
university colleges, departments, schools,         These major, high-profile units of the university are key components of
centers, institutes, locations and other           The University of Southern Mississippi’s identity. These units are funded
university entities must use the official          by the university and are central to its primary mission of teaching,
university logo or wordmark.                       research and service. They are expected to apply consistent expressions of
                                                   the core brand.
An organization’s brand or identity
architecture provides a framework for how          •   Colleges
it organizes the entities within its portfolio.    •   University Libraries
While acknowledging the individualism and          •   Graduate School
need for uniqueness across many units and          •   All academic departments and schools
programs, the goal of this system is to provide    •   Locations
a framework for consistent use and expression
of the university’s story through its graphic
identities. This structure helps strengthen
the university image across many stakeholder       AFFILIATES
groups.                                            These entities have distinctive personalities and missions, and they support
                                                   the culture and feeling of the university. They bring something of value
CORE IDENTITY                                      to the core brand because of their varying products or services. While
Those units within the core identity must use      their identity is embedded in that of the university, their audiences are
the official university logo or wordmark and       not exclusively the same. They may also have partnerships with external
may not develop separate graphic marks.            organizations that require special considerations.

AFFILIATES                                         •   University centers and institutes
Affiliates may have a separate logo and must       •   Alumni Association
also prominently include a university identifier   •   Athletics and Athletic Foundation
on marketing materials. Campus units who           •   Research Foundation
believe their areas would best be served by        •   The Garden
using a separate identity must request to do so    •   Noetic Technologies
through an application process. In addition,       •   Mississippi Polymer Institute
units who now use separate logos must fill out     •   Others
the Identity Permission Form to request its
continued use.




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                                                                                                                                  CO NTE NTS
    OFFICIAL LOGOS
                                                     UNIVERSITY LOGO



UNIVERSITY LOGO
The general university logo is appropriate                                              Horizontal
in most situations and can be used by any
university entity. There is a horizontal, vertical
and compact version of this logo that can
be interchangeably used depending on the
available space.

UNIVERSITY WORDMARK
Although use of the logo is preferred, in
certain situations, it may be necessary to use
the university wordmark instead of the logo
because of space or content issues.                                                     Vertical
See the Logo Usage Guidelines section.

You can obtain all of the versions of the official
university logo and wordmark from the Office
of University Communications at
www.usm.edu/pr/graphstandards.

The University of Southern Mississippi reserves
the right to review and monitor logo usage. All                                         Compact
university logos are owned by The University of
Southern Mississippi.




                                                     UNIVERSITY WORDMARK




                                                                Compact    Horizontal
                                                                                                           8

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   OFFICIAL LOGOS                                   GULF COAST LOGO



GULF COAST LOGO
An official logo has been created for the Gulf
Coast. This logo may be used instead of the                                            Horizontal
general university logo when appropriate.

OTHER OFFICIAL LOGOS
Horizontal and vertical versions of the official
logo have been created for each college,
University Libraries and the Graduate School.
Any of these logos may be used instead of the
general university logo when appropriate.

You can obtain all of the official logos from the                                      Vertical
Office of University Communications at
www.usm.edu/pr/graphstandards.

The University of Southern Mississippi reserves
the right to review and monitor logo usage. All
university logos are owned by The University of
Southern Mississippi.

                                                                                       Compact




                                                    EXAMPLES OF OTHER OFFICIAL LOGOS




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   OFFICIAL LOGOS                                    STUDENT GROUPS AND STUDENT AFFAIRS LOGOS



THE ATTACK EAGLE
The “attack eagle” logo is reserved for use by
student groups and Student Affairs.
Departments within Student Affairs must use
one of the attack eagle logo templates shown
here or the general university logo.

STUDENT GROUPS
Student-led organizations on campus may
create a logo for their group or use one of the
attack eagle logo templates shown here. All
logos for student groups must be approved by
the Office of University Communications.             EXECUTIVE SEAL                             ATHLETIC LOGO

ExECUTIVE SEAL
The university executive seal may not be used
as a general logo. The seal is reserved for use on
official university documents such as diplomas,
transcripts, official records, legally binding
documents, materials issued at the executive
level and materials issued by the Office of
the President. Permission to use the seal
must be granted by the Office of University
Communications.

ATHLETIC LOGO
The “eagle head” logo is reserved for use by         501c3 LOGOS
Athletics only. Permission to use this logo
for any other purpose, such as recruitment
or game-day events, must be granted by the
Department of Athletics at 601.266.5281.

501c3 LOGOS
501c3 entities (shown here) are permitted to
have their own unique logos.


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   LOGO USAGE GUIDELINES
                                                                                                                                                                                                                      et cetera
                                                                                                                                                                                                 T h e n e w s l e t t e r o f t h e D e pa rTm e n T o f e n g l i s h
                                                                                                                                                                                                                                                                        Fall 2009




ExAMPLES OF LOGO USAGE
The samples on this page show the correct
                                                 www.usm.edu/chs
                                                                              Preparing
usage of the official university logos. To                                Students
                                                                                  for
determine which of the official logos is used,
content and space are considered.
                                                                         Professional
                                                                         Careers         in
UNIVERSITY WORDMARK                                                                     Public                                                       From the Chair
                                                                                                                                                                           The Piney Woods School’s Cotton Blossom Singers perform at the Bottling Company during The Big Read finale.




When an image of the iconic Administration                                              Health          What’s Inside
                                                                                                        graduate program . . . . . . . . . 2
                                                                                                        The Big read . . . . . . . . . . . . . . 3
                                                                                                                                                     The besT of Times, the worst of times.
                                                                                                                                                     Dickens’ famous opening to A Tale of Two Cities
                                                                                                                                                                                                                     our students were impressive, too, publishing and
                                                                                                                                                                                                                     presenting their work at an astonishing pace. one


Building is already being shown, it may be
                                                                                                        hub City Writing project . . . . 4           aptly describes the ups and downs so many of us                 example: some seventeen graduate students and
                                                                                                        Mississippi Review . . . . . . . . . 5       have experienced over the last year. With mid-year              two undergraduates represented us brilliantly at
                                                                                                        new Books . . . . . . . . . . . . . 6-7      budget cuts implemented last winter, additional                 this year’s Mississippi Philological Association meet-


appropriate to use the wordmark instead of the
                                                                                                        Faculty notes . . . . . . . . . . . 8-9      cuts in effect for this year, and with the prospect of          ing in Canton. Ten students earned their PhDs in
                                                                                                        alumni news . . . . . . . . . . . 10-11      further reductions for next year, the department’s              the spring, along with twelve new mAs.
                                                                                                        graduate students . . . . . . . . .12        resources have been severely strained. Yet, despite                 As successful as the last year has been, things


university logo. There may also be cases when
                                                                                                        pre-performance Talks . . . . . .13          these fiscal challenges, by every measure of success            look even better for the year ahead. With changes
                                                                                                        save the Date . . . . . . . . . . . . 16     the department is remarkably strong, and getting                to the undergraduate bA and bA with licensure,
                                                                                                                                                     stronger.                                                       more comprehensive advisement, a new internship


space does not permit the use of the logo and
                                                                                                                                                        in the past year alone, for instance, faculty                program, an abundance of new majors, and a new
                                                                                                                                                     members have published three books and fifteen                  committee devoted specifically to recruitment and

                                                          College Logo
                                                                                                                                                     articles (in print or forthcoming), along with                  retention, the undergraduate program is flourish-


the wordmark may be used instead.
                                                                                                                                                     numerous poems, stories, reviews and entries;                   ing. The graduate program in literature has been
                                                                                                                                                     edited three special issues of Southern Quarterly,              entirely redesigned, thanks to the year-long efforts
                                                                                                                                                     along with regular, in-house issues of Mississippi              of graduate director ellen Weinauer and a group
                                                                                                                                                     Review and The Robert Frost Review; presented                   of committed colleagues. Reflecting current trends
                                                                                                                                                     more than twenty-five conference papers or                      and best practices of programs around the country,
                                                                                                                                                     readings at a range of national and international               it is poised to move to the next level.
                                                                             www.usm.edu/chs            Department of english
                                                                                                                                                     venues; and been awarded grants totaling more                       These accomplishments are the product of the
                                                                                                                                                     than $100,000. This, while continuing to serve                  collective efforts of a dynamic faculty and you, our
                                                                                                        11 8 College Drive #5037
                                                                                                                                                     the department, the college and the university                  stellar group of alumni and friends. Despite the
                                                                                                        hattiesburg, ms 39406-0001
                                                                                                                                                     in an extensive variety of ways, including the                  current hard times, with your continuing support
                                                                                                        tel: 601.266.4319
                                                                                                                                                     honors College, the Quality enhancement Plan,                   and guidance, our prospects have never looked
                                                                                                        fax: 601.266.5757
                                                                                                                                                     faculty senate, Academic and Graduate Councils,                 better.
                                                                                                        e-mail: english@usm.edu
                                                                                                                                                     Women’s studies, the Committee on services and                                                      With all good wishes,
                                                                                                        web: www.usm.edu/english
                                                                                                                                                     Resources for Women and Professional education.




                                                                                                      University Logo




                                                                                                                                                                                                                                                          Wordmark




                                                                           Reversed University Logo                                                                                                                                                                                      11

                                                                                                                                                                                                                                                             CO NTE NTS
    LOGO USAGE GUIDELINES

                                                         EXAMPLE OF A CORE UNIT’S COMMUNICATION MATERIALS
CORE UNITS
In an effort to simplify the visual identity of
the university, most individual unit logos are
no longer permitted.
See the Official Logos section for information                                         Experience the Culture                                                                                                       Funding Your Experience                                                                                                             L’Abbaye Facts:


on which core university entities have
                                                                                                                                                                                                                                                                                                                                                        The Abbey was once a Royal School under th
                                                                                       SpeciAL excurSionS                                                                                                           Abbey progrAm coSTS
                                                                                                                                                                                                                                                                                                                                                        Pontlevoy was occupied territory during WW
                                                                                       The Abbey Program offers students a week of living and learning in the heart of                                              See the application form for details on program costs.                                                                              The region around Pontlevoy is home to viney

individual logos.                                                                      Paris around the midpoint of the academic semester. While there, students will
                                                                                       use the streets, museums, cafés and parks of the city as an ever-changing set of
                                                                                       classrooms. Additionally, the program travels to Normandy to explore the D-Day
                                                                                                                                                                                                                    FinAnciAL Aid                                                                                                                       “Over there, everything is going to
                                                                                                                                                                                                                    Financial aid for qualified students may be applied to the cost of The Abbey
                                                                                       landing beaches and the marvelous Bayeux tapestry. Housing, transportation and                                                                                                                                                                                   going to be the same after your pas
                                                                                                                                                                                                                    Program. Students are advised to begin their financial aid process well in advance
                                                                                       other required elements of these excursions are included in the program’s price.                                             of payment deadlines.


All units of the university which fall under                                          unique progrAmS
                                                                                     SpaniS
                                                                                              h in Sp
                                                                                                        ain
                                                                                      The Abbey reign la provides students with unique opportunities to immerse
                                                                                               fo Program
                                                                                                           nguage
                                                                                                                     S and lit
                                                                                                                               eratur
                                                                                                                                       eS                                                                           For more information regarding financial aid, contact Melissa
                                                                                                                                                                                                                    Ravencraft in the Office of International Programs at


the Core Identity section of the Brand                                               ment of                                                                                                                        601.266.5009 or melissa.ravencraft@usm.edu;
                                                                         the   depart themselves in European culture through three of our extracurricular programs.
                                                            preSented by                                                                                                                                            or you may contact your own
                                                                                          T
                                                                                       •	 	 he	Community	Service	Learning	Program	gives	students	opportunities	to	embrace
                                                                                                                                                                                                                    Institution’s Financial Aid office.

Architecture (see the Brand Architecture page)                                             the dynamics of service learning as they adjust to being in a new culture and
                                                                                           learn to see their own citizenship in increasingly global and sophisticated terms.
                                                                                           The Abbey’s Service Learning challenges may include English language

may not use or create any secondary logos. The                                            T
                                                                                           tutoring, a food drive and other student-organized initiatives.
                                                                                       •	 	 he	Ambassador	Series	and	its	weekly	events	will	bring	students	into	contact

proliferation of individual unit logos dilutes the                                         with cultural events, artistic trends and social movements active in the European
                                                                                           Union. Held on The Abbey campus and in neighboring towns, the series will


university’s image and confuses our audiences.
                                                                                           build bridges between The Abbey community and its European neighbors.
                                                                                           Topics and themes will change each semester based on recommendations and
                                                                                           programming choices made by Abbey students, staff and faculty.
                                                                                          T
                                                                                       •	 	 he	 Vision	 Quest	 supports	 the	 holistic	 learning	 mission	 of	 this	 program	 by	
                                                                                          helping to organize personal growth and academic exploration during students’


Individual units are free to develop their
                                                                                          independent	travel	time.	Vision	Quest	is	required	of	all	students.




own “look” within the university brand by
following the guidelines outlined in this                                                                              www.uSm.edu/ip

manual. This “look” can be created by using
color, graphics and other design elements to
establish continuity among communications.                                         Experience the Cultures of Spain                                                                 A Learning Experience                                                                                         Funding Your show how
                                                                                                                                                                                                                                                                                              These samples Experience
The Office of University Communications has                                                                                                                                                                                                                                                   a unit can clearly identify
                                                                                   The Granada Program will give students opportunities to experience the cultural life
                                                                                                                                                                                    The acaDeMic prograM                                                                                            granaDa prograM cosTs
                                                                                   of Spain. Granada’s many festivals and cultural activities offer local “granainos”
                                                                                                                                                                                    Students will enroll for a full course load for between 15 and 18 semester hours.                               See Application Form for details on Program Costs
                                                                                   and visitors’ occasions to celebrate, enjoy, interact and be together. Granada, a

                                                                                                                                                                                                                                                                                              itself to an audience while
                                                                                                                                                                                    No prior study of Spanish is required for participation in the program.
                                                                                   city of young people, has become a choice destination for international students

professional graphic designers who can lead
                                                                                                                                                                                                                                                                                                    The price of the Granada Program covers full tuition, fees, Spanish textbooks,
                                                                                   from many countries. Because of its historical past, the city is imbued with
                                                                                                                                                                                    spanish courses                                                                                                 Internet, housing (two persons per room – individual rooms are available for an

                                                                                                                                                                                                                                                                                              still maintaining the graphic
                                                                                   Christian, Muslim and Jewish cultural background that can be experienced when
                                                                                                                                                                                    A minimum of two Spanish courses must be taken. These courses emphasize language                                additional monthly fee), meals, half-board (media pension=breakfast and supper)
                                                                                   visiting shops, palaces and places of worship or when simply walking across its


you in establishing your own visual continuity.
                                                                                                                                                                                    acquisition, communication and culture, and are offered at all levels. Levels are assigned                      or full board (three meals for an additional fee), two excursions (one trip to
                                                                                   ancient streets and modern avenues.
                                                                                                                                                                                                                                                                                                    Sevilla and one trip to another city), a visit to the Alhambra palaces, a city tour of

                                                                                                                                                                                                                                                                                              standards of the university. This
                                                                                                                                                                                    according to students’ knowledge and experience in the language.
                                                                                   The Granada semester has been designed so that participating students will                                                                                                                                       Granada, health services and facilities.
                                                                                                                                                                                    courses TaughT in engLish
                                                                                         programS
                                                                                   experience other cities, such as Madrid, as part of the program. For ten days,

                                                                           international
                                                                                                                                                                                                                                                                                                    FinanciaL aiD
                                                                                                                                                                                                                                                                                              multi-part campaign focuses
                                                                                                                                                                                    •	 Students	will	also	take	no	less	than	two	and	no	more	than	three	other	courses
                                                                                   students will take classes, where learning and lectures will occur in museums,
                                                                                                                                                                                    •	 Students	will	choose	from	core	and	upper	level	classes	in	a	variety	of	subjects                              Financial Aid for qualified students may be applied to the cost of the Granda
                                                                                   monuments, streets, restaurants and parks.
                                                                                                                                                                                    •	 Class	offerings	depend	of	faculty	availability	and	student	enrollment                                        Semester Abroad program. Students are advised to begin their financial aid



In very limited situations, it may be determined
                                                                                   The Granada Program includes several excursions and visits, such as Sevilla, the
                                                                                   capital of south Spain, Córdoba, the capital of ancient caliphs, and an optional
                                                                                   visit to Morocco in North Africa.
                                                                                                                                                                                    •	 Program	availability	subject	to	student	enrollment

                                                                                                                                                                                    FacuLTY
                                                                                                                                                                                                                                                                                              on using similar layouts, type
                                                                                                                                                                                                                                                                                                    process well in advance of payment deadlines. For more information regarding
                                                                                                                                                                                                                                                                                                    financial aid, contact Southern Miss International Programs at 602.266.4344 or
                                                                                                                                                                                                                                                                                                    your own institution’s Financial Aid office.
                                                                                                                                                                                    Dr. Rafael Sánchez, director of the Granada Program, is a former associate professor
                                                                                                                                                                                                                                                                                              treatment and design elements
that special circumstances exist and that
                                                                                                                                                                                    of Spanish and chair of Foreign Languages at the University of Southern Mississippi.
                                                                                                                                                               ®




                                                                                                                                                                                                                                                                                              to create a unique impression.
                                                                                                                                                                                    Other faculty participating in the Semester in Granada Program come from institutional
                                                                                                                                                                                    members of the Granada consortium as well as from the Universities of Granada, Jaen,



development of a secondary logo is necessary.
                                                                                                                                                                                    Malaga and Murcia, and the renowned Don Quijote language school. Additionally, a
                                                                                                                                                                                    select group of postdoctoral fellows from American and European Doctoral programs in
                                                                                                                                                                                    the humanities, social sciences and fine arts may join the Granada faculty.



The Office of University Communications must
                                                                                                                                                                                    LiVing in granaDa
                                                                                                                                                                                    Students participating in the Semester in the Granada program live either with a                          Notice how the campaign
                                                                                                                                                                                                                                                                                              incorporates black and gold
                                                                                                                                                                                    Spanish family or in a centrally located residence, a 15-20 minute walk from classes.



grant permission for the use or development of a
                                                                                                                                                                                    The Granada residence is fully air conditioned and features in-room bathroom or wash
                                                                                                                                                                                    basin	and	a	shared	bath/shower	room,	in-room	telephones,	separate	smoking	and	
                                                                                                                                                                                    non-smoking areas in dining and living rooms, satellite television, video and stereo
                                                                                                                                                                                    in the living rooms, fully equipped shared kitchen, washing machines and dryers.                          in conjunction with other colors.
secondary logo and assist in the creation of the logo.
                                                                                                                                                                                                             WWW.usM.eDu/ip




                                                                                                                                                                                                                                                                                                                                                                                         12

                                                                                                                                                                                                                                                                                                                                                        CO NTE NTS
   LOGO USAGE GUIDELINES

                                                   EXAMPLE OF AN AFFILIATE’S COMMUNICATION MATERIALS
AFFILIATES
Some university entities have unique missions
and audiences that are not the same as the
core identity of the university. Therefore,
some university entities which fall under the
Affiliates section of the Brand Architecture
will be permitted to use and create secondary
logos. In most cases, secondary logos are to be
used in conjunction with the official university
logo. The Office of University Communications        NATIONAL CENTER FOR
must grant permission for the creation of any        SPECTATOR SPORTS
new secondary logos and will be responsible for      SAFETY AND SECURITY
                                                     [ research education solutions ]
overseeing their development.
                                                        www.NCS4.com
When considering the development of a
secondary logo, affiliates should determine
whether or not they have a product or service
that needs its own identifying mark. On the
other hand, they should also consider how
developing a secondary logo might weaken
their identity.                                                                                   National Sports Safety and Security


                                                                                          CONFERENCE EXHIBITION




                                                                                                                                         AND
Affiliates are not required to develop a
secondary logo, and in many cases, their                                                  August 2-4, 2010 >> New Orleans, LA >> Astor Crowne Plaza
identity and connection to the university will
be reinforced by not doing so.                                                            B A L A N C I N G S A F E T Y, S E C U R I T Y A N D S P E C T A T O R E X P E R I E N C E

                                                                                          For the first time in the United States, a National Sports Safety and Security
                                                                                          Conference and Exhibition will be held, focusing solely on the sports security
                                                   These samples show how an affiliate    and safety industry. The gathering of top professionals in the field will provide
                                                                                          an environment dedicated to security/safety technologies, products, services
                                                   can clearly identify itself to an      and education for safeguarding the assets and spectators we are charged to protect.
                                                   audience while still maintaining the
                                                                                                  601.266.6183 | Register early and receive a discount prior to July 5.
                                                   graphic standards of the university.
                                                   In all communication materials, this                    www.NCS4.com/conference
                                                   university affiliate uses consistent
                                                   design elements and colors to create
                                                   a memorable impression.

                                                   Notice how the materials incorporate   THERE’S STILL TIME TO BECOME AN EXHIBITOR. VISIT NCS4.COM/CONFERENCE FOR MORE INFORMATION.

                                                   black and gold in conjunction with     NATIONAL CENTER FOR SPECTATOR SPORTS SAFET Y AND SECURIT Y
                                                                                                                                                                AA/EOE/ADAI 62264.10013 2.10



                                                   other colors.
                                                                                                                                                                                                     13

                                                                                                                                                                                               CO NTE NTS
   LOGO USAGE GUIDELINES                           DO NOT USE THE DOME ICON ALONE             DO NOT DISTORT



LOGO APPEARANCE
The appearance of the official university logo
must never be altered. Alteration includes
recreating or redrawing the logo with graphic
design or word-processing programs.

The logo should never be digitally scanned
or taken from a Web page and placed into           DO NOT CREATE NEW LOGOS
a design. Electronic files of the logo in its
acceptable formats are available from the Office
of University Communications at
www.usm.edu/pr/graphstandards.                                                                        UNIVERSITY
                                                                                                      COMMUNICATIONS
                                                         UNIVERSITY COMMUNICATIONS




                                                   DO NOT COPY FROM THE WEB OR SCAN           DO NOT PLACE ON A BACKGROUND WITHOUT
                                                                                              SUFFICIENT CONTRAST




                                                   DO NOT VIOLATE THE PROTECTED SPACE         DO NOT USE THE PREVIOUS LOGO




                                                            UNIVERSIT Y cOM MUNIcaTIONS
                                                              118 cOLLEGE DRIVE #5016
                                                            HaT TIESBURG, MS 39406 - 0 0 01

                                                                                                                                   14

                                                                                                                             CO NTE NTS
    LOGO USAGE GUIDELINES                            PROTECTED SPACE
                                                                                                               


PROTECTED SPACE
Logo
There should be a safe space—a minimum
of ⅓ the width of the dome icon on all sides
of the logo. No visual matter (other than a                                      
background image) should violate the
protected space.
Wordmark
There should be a safe space—at least as
large as the height of the M on all sides of




                                                                                                        
the wordmark.




                                                                                                         
See the diagrams to the right.

MINIMUM REPRODUCTION SIZE
                                                     MINIMUM REPRODUCTION SIZE
Logo
For horizontal versions of the logo, the dome
icon should be at least .5” tall. For compact
and vertical versions of the logo, the dome icon
should be at least .58” tall.
Wordmark
The entire wordmark should be at least .35” tall
for the compact version and at least .2” tall for
the horizontal version.
See the examples to the right.
Permission to use the logo or wordmark at any size
smaller than described here must be granted by the   EXAMPLES OF REVERSED LOGO        EXAMPLE OF ONE COLOR LOGO (BLACK)
Office of University Communications.

OTHER FORMS OF THE LOGO
The university logo is available in reversed and
one color formats. The reversed logo is used on
dark backgrounds while the one color format is
mainly used when printing in black ink only.


                                                                                                                                15

                                                                                                                          CO NTE NTS
    REGISTERED MARKS
    AND VERBIAGE


The university marks and verbiage shown on
this page are registered with the United States
Patent and Trademark Office. The University
has an obligation to monitor the usage of these
marks and verbiage to ensure their integrity
and maintain exclusive control over them.                                         ®




Use of the university logo, seal, “eagle head” or
other marks for commercial purposes requires
permission or licensure from The University
of Southern Mississippi. Requests for such
use should be directed to the trademark
licensing office at 601.266.5281 or University
Communications at 601.266.4491.

For more detailed information on the “eagle
head” logo and its acceptable formats, contact
the Department of Athletics.

The colors shown here may not accurately match the
Pantone Matching System® colors designated for
these marks. Official color usage guidelines can be
found in the Color Palette section of this manual.




                                                      The University of Southern Mississippi®
                                                      Southern Miss Golden Eagles®
                                                      Southern Miss®
                                                      USM®
                                                      Golden Eagles®                                  16

                                                                                                CO NTE NTS
   OBSOLETE LOGOS


Shown on this page are obsolete university
logos. These logos were used in the past to
represent the university but should no longer               OBSOLETE
be used.

There may also be other obsolete logos in
existence that are not shown on this page.
Only the logos that appear in the Official
Logos section of this manual should be used to
represent the university.
                                                 OBSOLETE              OBSOLETE



                                                            OBSOLETE




                                                                       OBSOLETE
                                                 OBSOLETE




                                                                                    17

                                                                              CO NTE NTS
   FONTS

                                                PRINT MEDIA
PRINT MEDIA
The Adobe Caslon and Futura families of fonts
are the two recommended for use in print                      Adobe Caslon        Futura
communications. Substitute fonts are Goudy
Old Style, Times New Roman and Arial.                         Adobe Caslon        Futura
DIGITAL MEDIA/WEB
The Georgia and Lucida Grande families of
                                                              Adobe Caslon        Futura
fonts are the two recommended for use on the
Web, in PowerPoint presentations and other                    Adobe Caslon        Futura
digital media.
                                                              Adobe Caslon        Futura
                                                              Goudy Old Style     Arial
                                                              Goudy Old Style     Arial
                                                              Goudy Old Style     Arial
                                                              Times New Roman
                                                              Times New Roman




                                                DIGITAL MEDIA/WEB/POWERPOINT



                                                              Georgia           Lucida Grande
                                                              Georgia           Lucida Grande
                                                                                                 18

                                                                                           CO NTE NTS
   COLOR PALETTE                                    OFFICIAL COLORS


                                                                 BLACK
                                                                 Digital Media/Web - 00-00-00/R0 G0 B0
OFFICIAL COLORS
                                                                 Print Media/Merchandise - 100% Black/K100
The official Southern Miss colors are black and
gold, chosen in 1912.

PRINT MEDIA AND MERCHANDISE                                      GOLD
Black - 100% Black                                               Digital Media/Web - #FFaB00/R251 G170 B26
Gold - The Pantone Matching System®                              Print Media/Merchandise - c0 M21 Y88 K0, 123 c, 123 Pc, 115 U
        values for gold are 123 C, 123 PC
        and 115 U. The CMYK values are
        0% Cyan, 21% Magenta, 88%                                Pantone Matching System® Formulation for Gold Ink (when using professional design software)
        Yellow and 0% Black.                                     Spot color Ink, coated Paper - 123 c
                                                                 Process color Ink, coated Paper - 123 Pc
DIGITAL MEDIA (WEB aND POWERPOINT)                               Process color Ink, Uncoated Paper - 123 Pc
Black - #000000/R0 G0 B0                                         Spot color Ink, Uncoated Paper - 115 U
Gold - #FFAB00/R251 G170 B26

ExPANDED COLOR PALETTE                              EXPANDED COLOR PALETTE
In addition to the official colors, an expanded
color palette has been created using colors that           PMS 638                       PMS 653                        PMS 2925               SAMPLE COLOR
compliment black and gold.                                 c89 M0 Y7 K0                  c96 M59 Y4 K17                 c84 M21 Y0 K0          COMBINATIONS
                                                           WEB #00aFD8                   WEB #21578a                    WEB #0098DB
This expanded color palette is not meant to
replace the role of the official colors. The               PMS 384                       PMS 3272                       PMS 3395
official colors should always be considered first          c24 M5 Y98 K35                c98 M0 Y42 K0                  c74 M0 Y52 K0
when designing university communication                    WEB #BE9300                   WEB #00a599                    WEB #00c78B
materials or merchandise.
                                                           PMS Warm Gray 9               PMS 382                        PMS 144
Utilizing this suggested palette in conjunction            c17 M25 Y25 K49               c28 M0 Y92 K0                  c0 M52 Y100 K0
with the official colors will provide consistency          WEB #82786F                   WEB #BED600                    WEB #E98300
between communications while offering
enough flexibility so that it is appropriate in            PMS 166                       PMS 126                        PMS 269
almost any design situation.                               c0 M74 Y100 K0                c10 M30 Y100 K34               c80 M95 Y0 K35
                                                           WEB #E05206                   WEB #9E7c0c                    WEB #4B306a

                                                           PMS 200                       PMS 199                        PMS 248
                                                           c3 M100 Y66 K12               c0 M100 Y65 K0                 c45 M100 Y0 K0
                                                           WEB #B71234                   WEB #D0103a                    WEB #9B1889                            19

                                                                                                                                                    CO NTE NTS
    GUIDELINES FOR DESIGN                           1                                                                   2
                                                                                                                                                                                           Notice the
                                                                                                                                                                                           multiple fonts
                                                                                                                                                                                           and inconsistent
                                                           Master of Art Education                                             Master of Art Education                                     use of color in
Be careful not to mistake the act of simply                                                                                                                                                1 compared to
following graphic standards with good design.                                                                                                                                              one font and a
                                                                    t wo d e g r e e t r ac K s :
                                                                                                                                                                                           purposeful color
Use the tips in this section to guide you in                                                                                   TWo degRee TRacks:
                                                                                                                                                                                           palette in 2.
establishing a solid foundation for design.                 ReseaRch TRack
                                                                                     33         houRs
                                                            For students who prefer a research-oriented
                                                                                                                               ReseaRch TRack
                                                                                                                                                              33
                                                                                                                               For students who prefer a research-oriented
                                                                                                                                                                          houRs


                                                            degree, this track includes 15 hours in art                        degree, this track includes 15 hours in art

1. Consider your target audience. Does the                  education, nine hours in studio work, a six-                       education, nine hours in studio work, a six-

   piece need to be sophisticated, fun,                     hour thesis or a non-thesis option and three                       hour thesis or a non-thesis option and three

                                                            hours of art history.                                              hours of art history.
   traditional, modern or collegiate?
                                                            PRacTice TRack
                                                                                    39          houRs
                                                            For students who wish to pursue a studio-
                                                                                                                               PRacTice TRack
                                                                                                                                                             39
                                                                                                                               For students who wish to pursue a studio-
                                                                                                                                                                          houRs

2. Be consistent with design elements.                      oriented degree, this option offers 18 semester                    oriented degree, this option offers 18
                                                            hours in graduate art studio courses, 12 hours                     semester hours in graduate art studio
3. Limit the number of fonts you use (two                   of art education and nine hours of art history.                    courses, 12 hours of art education and nine

   are usually enough). Don’t let the font                  This track requires residence study with the                       hours of art history. This track requires

   overpower your message!                                  studio program at The University of Southern                       residence study with the studio program at
                                                            Mississippi.                                                       The University of Southern Mississippi.


4. Keep photos, logos, fonts and other
   graphics in correct proportion and
   at a high resolution. Don’t distort them or                www.usm.edu/arteducation                                           www.usm.edu/arteducation
   allow them to become pixilated.
                                                                                            ®




                                                           w w w.u s m . e d u/a r t e2.09u c at i o n
                                                                     AA/EOE/ADAI PCS 60332 d
                                                                                                                                 www.usm.edu/arteducation
                                                                                                                                           AA/EOE/ADAI   PCS 60332 2.09


                                                                                                          AA/EOE/ADAI                                                        AA/EOE/ADAI




Creating good design is not easy. If you need           INCONSISTENT DESIGN ELEMENTS                                        CONSISTENT DESIGN ELEMENTS
professional assistance, the Office of University
Communications has graphic designers who can
assist you.




                                                    DISTORTED IMAGE                                                     PROPORTIONAL IMAGE
                                                                                                                                                                                                        20

                                                                                                                                                                                              CO NTE NTS
   GUIDELINES FOR DESIGN
                                                   1                                                                                                              2
                                                                                                                                                                                                                                                           “Leaders
                                                                               the university of southern mississippi                                                         the university of southern mississippi
                                                                                                                                                                                                                                                           and Scholars

                                                                        LEADERS                                                                                              LEADERS                                                                       Day” looks
                                                                                                                                                                                                                                                           too childish in
5. Choose a font that has the same tone as
                                                                         and                                                                                                  and
                                                                                                                                                                           SCHOLARS
                                                                                                                                                                                                                                                           1 and more
                                                                      SCHOLARS
   the content of the piece.                                                                                                                                                                                                                               effectively

6. Make sure text contrasts with the                                     DAY                                                                                                  DAY         Friday, October 15, 2010
                                                                                                                                                                                                                                                           conveys a
                                                                                                                                                                                                                                                           message of
                                                                                                 Friday, October 15, 2010
   background so that it is readable. In                                                                                                                                                                                                                   sophistication
   general, avoid white type on Southern                                                                                             This day of events will
                                                                                                                                                                                                                              This day of events will      in 2.
                                                                                                                                                                                                                              include lunch and

   Miss gold.
                                                                                                                                     include lunch and
                                                                                                                                                                                                                              interest sessions that
                                                                                                                                     interest sessions that
                                                                                                                                                                                                                              will equip and motivate
                                                                                                                                                                                                                                                           The type
                                                                                                                                     will equip and motivate
                                                                                                                                                                                                                              students to be effective     over the sky
7. Avoid running type across the margins.
                                                                                                                                     students to be effective
                                                                                                                                     leaders and scholars.
                                                                                                                                                                                                                              leaders and scholars.        background
                                                                                                                                                                                                                                                           does not
8. Use all caps sparingly.                                                                                                                                                                                                                                 contrast well
                                                                                                                                                                                                                                                           enough in 1,
                                                                                                                                                                                                                                                           making it hard
9. Avoid the use of clip art. It doesn’t give                                                                                                                                                                                                              to read.
   a professional impression.

10. Don’t try to cram too much material on                              leadership | scholarship | service
                                                                                                                                                                             leadership | schol arship | service

    a page. Negative space (or “white space”) is                                                 Sponsored by the Offices of Admissions & First Year Experience
                                                                                                                                                                                          Sponsored by the Offices of Admissions & First Year Experience


    a valuable design tool.
                                                                                                                                                                                          601.266.5000 | www.usm.edu/admissions
                                                                                                 601.266.5000 | www.usm.edu/admissions                                                ®


                                                                                            ®
                                                                                                                                                                                          AA/EOE/ADAI   PCS 60986.5166 7.09

                                                                                                 AA/EOE/ADAI   PCS 60986.5166 7.09




                                                   INAPPROPRIATE FONT CHOICE                                                                                          APPROPRIATE FONT CHOICE
11. Be creative with photography. Avoid
    posed photos and instead use photos
    that are dynamic and show action.
    Generic and stale photography does not
    create a favorable impression. Remember
    to make sure printed photos are high-
    quality (300 dpi at actual size).
                                                   1                                                                                                              2
                                                                                                                                                                                                                                                           Notice that 1
                                                                                                                                                                                                                                                           has a lot of text
12. Don’t confuse your personal taste with                                             With its own dean and advisers,
                                                                                                                                                                                                                                                           crowded on
                                                                                                                                                                                                              ®




    what is needed to communicate with
                                                                                       the Southern Miss Honors College

                                                                                       has been thriving as an independent                                                                                                                                 the front cover
    your audience.                                                                     college since 1976 and is the sixth-
                                                                                       oldest honors college in the country.
                                                                                                                                                                                                                                                           of the brochure
                                                                                       Honors College students have access                                                                                                                                 while 2 allows
                                                       to the best professors in the university and are part of a community of
                                                                                                                                                                                                                                                           the main text to
                                                       gifted, lively and motivated students with wide academic, social and
                                                       extracurricular interests. Smaller, more challenging classes offer more                                                                                                                             dominate and
                                                       personal attention, thought-provoking classroom discussion and active                                                                                                                               leaves the other
                                                                                                                                                                                                                                                           images and text
                                                       learning experiences. Students admitted as freshmen are expected to

                                                       complete the full four-year curriculum of General and Senior Honors.
                                                                                                                                                                                          honors college                                                   for the inside
                                                                      honors college
                                                                                                                                                                                                                                                           pages of the
                                                   VERY LITTLE NEGATIVE SPACE                                                                                         ABUNDANT NEGATIVE SPACE
                                                                                                                                                                                                                                                           brochure.

                                                                                                                                                                                                                                                                         21

                                                                                                                                                                                                                                                              CO NTE NTS
   SOUTHERN MISS
   GREEN INITIATIVE


The Southern Miss Green Initiative is about
meeting current needs without compromising
the needs of future generations. In support of
this initiative, a mark has been developed for
use on eco-friendly publications. This mark
signifies that a publication meets criteria that
support sustainability in paper production and
printing processes.

In order for any university publication to carry
the Southern Miss Green Initiative mark, it
must meet at least one of the guidelines listed
below:

• Paper is at least 30 percent
  post-consumer waste content                      ONE COLOR MARK
• Paper and printer have FSC, PEFC or
  SFI certification
• Use of renewable energy
• Use of vegetable-based ink
• Processed chlorine-free paper
• Green Seal certification
• Paper is Carbon Neutral Plus
• Distributed through electronic means
  only - not printed                               REVERSED VERSIONS (FOR USE ON DARK BACKGROUNDS)

To obtain this mark, contact the Office of
University Communications.




                                                                                                           22

                                                                                                     CO NTE NTS
    STATIONERY


It is expected that all university business will
be conducted on official university letterhead.
Individual units may not create their own
stationery or identification materials apart from   DEPARTMENT OF BIOLOGICAL SCIENCES
the university system.                              118 College Drive #5018 | Hattiesburg, MS 39406-0001
                                                    Phone: 601.266.4748 | Fax: 601.266.5797 | biologicalsciences@usm.edu | usm.edu/biology

Shown on this page is the official university
stationery. It should only be printed from
                                                    Date
approved templates and follow the guidelines
set forth in this manual.                           Addressee Name
                                                        e University of Southern Mississippi
                                                    Company Name or Entity
                                                     School, Regional Campus

                                                    Department
                                                     Natalie Wilkinson
                                                     Graphic Designer
Pre-printed letterhead, envelopes and business       Second line for Street
                                                    123 MainTitle
                                                     John Doe
                                                    Anywhere, USA 12345
                                                     University Communications
cards can be ordered through the Office of           Professor
                                                     118 College Drive #5016
                                                     Department of Biological Sciences
                                                     Hattiesburg, Mississippi 39406-0001

University Communications at                        Dear Addressee,
                                                     Tel: 601.266.4706 Fax: 601.266.5347
                                                     E-mail: natalie.wilkinson@usm.edu
                                                     118 www.usm.edu
                                                     Web: College Drive #5018                  P: 601.266.4748
www.usm.edu/pr/graphstandards.                       Hattiesburg, for demonstrating your dedication to lorem ipsum dolor sit amet, orci suscipit suspendisse
                                                    Thank you MS 39406-0001
                                                     john.doe@usm.edu
                                                                                   F: 601.266.5797
                                                                              www.usm.edu/biology
                                                    mattis semper quis, leo ultricies convallis tortor integer faucibus, duis in a at amet in amet. Nunc nunc non
                                                    fermentum orci, curabitur urna, nibh tortor in fermentum purus neque lorem. Vehicula litora felis fusce,
See the Letterhead section for more details about   sem aliquet fermentum leo neque eros.
letterhead templates.                               The University of Southern Mississippi is an important part sit id auctor nullam, in congue eros parturient,
                                                    proin augue erat, a urna quisque pharetra, maecenas augue adipiscing magna. Quis aliquam mauris amet
                                                    ridiculus sodales, wisi semper vitae turpis eros quasi, ea lorem non suspendisse, interdum etiam, non
                                                    curabitur quis. Vitae nec blandit urna quia tortor aliquam, arcu duis est quisque tincidunt non et, vehicula
                                                                                                                 ®




                                                    curae justo dolor aliquam donec dui. Nullam eget elit enim molestiae et pellentesque. Mollis diam, porta
                                                       DEPARTMENT OF BIOLOGICAL SCIENCES
                                                     John Doe
                                                       118 porta
                                                    loremCollege quis viverra, eros et sed nulla proin amet sodales. Mollis aenean, suspendisse dui purus nunc
                                                     Assistant DeanDrive #5018
                                                    felis, maecenas non bibendum, ac error sed in augue mi elit. Vitae nec blandit urna quia tortor aliquam,
                                                       Hattiesburg, MS
                                                     College of Business 39406-0001
                                                    arcu duis est quisque tincidunt non et, vehicula curae justo dolor aliquam donec dui. Tortor est ut id ipsum
                                                     730 pulvinar Boulevard
                                                    duis,East Beach sagittis dapibus 228.214.3447 laborum fusce est, etiam dictumst rutrum phasellus iste duis,
                                                                                    P:
                                                       RETURN SERVICE REQUESTED suspendisse
                                                     Long Beach, MS 39560           F: 228.214.3475
                                                                                 consequat. Convallis vivamus nunc, et blandit mauris aliquam risus suspendisse,
                                                    et bibendum lobortis velwww.usm.edu/gulfcoast
                                                     john.doe@usm.edu
                                                    urna urna.
                                                                                                                Addressee Name
                                                    Once again, thank you for your demonstrated commitment to Southern Miss. Adipiscing eget metus amet
                                                                                                                Department or Company
                                                    adipiscing quam. Eget dapibus, hac sit phasellus blandit ipsum pede lectus, a non ipsum. Sit nibh eu
                                                                                                                Post Office Box or Address
                                                    adipiscing dolor tortor, nullam in viverra penatibus urna sed, eget sit. Ante lectus amet. Donec vestibulum
                                                                                                                City, State 00000-0000
                                                    sed aptent facilisis odio adipiscing, vivamus viverra eleifend ante, nunc est sed.


                                                    Sincerely,




                                                    John Doe
                                                    Professor




                                                                                                                                                                          23

                                                                                                                                                                    CO NTE NTS
    GULF COAST STATIONERY


It is expected that all university business will        e University of Southern Mississippi
                                                     School, Regional Campus or Entity
be conducted on official university letterhead.      Natalie Wilkinson
                                                     Graphic Designer
Individual units may not create their own            Second line for Title
                                                     John Doe
                                                     University Communications
stationery or identification materials apart from    Professor
                                                     118 College Drive #5016
                                                     Department of Biological Sciences
                                                     Hattiesburg, Mississippi 39406-0001

the university system.                               Tel: 601.266.4706 Fax: 601.266.5347
                                                    COLLEGE OF BUSINESS
                                                     E-mail: natalie.wilkinson@usm.edu
                                                     Web: College Drive #5018
                                                     118 www.usm.edu
                                                    730 East Beach Boulevard | LongP: 601.266.4748
                                                                                         Beach, MS 39560
                                                     Hattiesburg, MS 39406-0001                F: 601.266.5797
                                                    Phone: 228.214.3447 | Fax: 228.214.3475 | collegeofbusiness@usm.edu | usm.edu/gulfcoast/business
                                                     john.doe@usm.edu          www.usm.edu/biology
Shown on this page is the official Gulf Coast
stationery. It should only be printed from
approved templates and follow the guidelines        Date
set forth in this manual.                           Addressee Name
                                                    Company Name
                                                    Department
Pre-printed letterhead, envelopes and business      123 Main Street
                                                     John Doe
cards can be ordered through the Office of          Anywhere, USA 12345
                                                     Assistant Dean
                                                     College of Business
University Communications at                         730 Addressee,
                                                    DearEast Beach Boulevard  P: 228.214.3447
www.usm.edu/pr/graphstandards.                       Long Beach, MS 39560     F: 228.214.3475
                                                    Thank you for demonstrating your dedication
                                                     john.doe@usm.edu    www.usm.edu/gulfcoast         to lorem ipsum dolor sit amet, orci suscipit suspendisse
                                                    mattis semper quis, leo ultricies convallis tortor integer faucibus, duis in a at amet in amet. Nunc nunc non
See the Gulf Coast Letterhead section for more      fermentum orci, curabitur urna, nibh tortor in fermentum purus neque lorem. Vehicula litora felis fusce,
                                                    sem aliquet fermentum leo neque eros.
details about letterhead templates.
                                                    The University of Southern Mississippi is an important part sit id auctor nullam, in congue eros parturient,
                                                    proin augue erat, a urna quisque pharetra, maecenas augue adipiscing magna. Quis aliquam mauris amet
                                                    ridiculus sodales, wisi semper vitae turpis eros quasi, ea lorem non suspendisse, interdum etiam, non
                                                    curabitur quis. Vitae nec blandit urna quia tortor aliquam, arcu duis est quisque tincidunt non et, vehicula
                                                       COLLEGE OF BUSINESS
                                                    curae justo dolor aliquam donec dui. Nullam eget elit enim molestiae et pellentesque. Mollis diam, porta
                                                       730 East Beach Boulevard
                                                    lorem porta quis viverra, eros et sed nulla proin amet sodales. Mollis aenean, suspendisse dui purus nunc
                                                       Long Beach, MS 39560
                                                    felis, maecenas non bibendum, ac error sed in augue mi elit. Vitae nec blandit urna quia tortor aliquam,
                                                    arcu duis est quisque tincidunt non et, vehicula curae justo dolor aliquam donec dui. Tortor est ut id ipsum
                                                       RETURN SERVICE REQUESTED
                                                    duis, pulvinar sagittis dapibus suspendisse laborum fusce est, etiam dictumst rutrum phasellus iste duis,
                                                    et bibendum lobortis vel consequat. Convallis vivamus nunc, et blandit mauris aliquam risus suspendisse,
                                                    urna urna.
                                                                                                                Addressee Name
                                                    Once again, thank you for your demonstrated commitmentDepartment or Company
                                                                                                                 to Southern Miss. Adipiscing eget metus amet
                                                                                                                 ipsum pede lectus, a non
                                                    adipiscing quam. Eget dapibus, hac sit phasellus blanditPost Office Box or Address ipsum. Sit nibh eu
                                                    adipiscing dolor tortor, nullam in viverra penatibus urna sed, eget sit. Ante lectus amet. Donec vestibulum
                                                                                                                City, State 00000-0000
                                                    sed aptent facilisis odio adipiscing, vivamus viverra eleifend ante, nunc est sed.


                                                    Sincerely,




                                                    John Doe
                                                    Assistant Dean




                                                                                                                                                                          24

                                                                                                                                                                    CO NTE NTS
   LETTERHEAD


To order pre-printed letterhead or download a
template visit www.usm.edu/pr/graphstandards.                   DEPARTMENT OF BIOLOGICAL SCIENCES                                                        NaME OF cOLLEGE,
                                                                118 College Drive #5018 | Hattiesburg, MS 39406-0001                                     ScHOOL, DEPaRTMENT,
PRINTED LETTERHEAD
                                                                Phone: 601.266.4748 | Fax: 601.266.5797 | biologicalsciences@usm.edu | usm.edu/biology   cENTER, OFFIcE OR UNIT

Traditional, pre-printed letterhead can be        1.25”
ordered through the Office of University          LEFT MaRGIN
                                                                Date
Communications. Templates to accompany
this letterhead are also available to download.                 Addressee Name
                                                                Company Name
• Order the pre-printed letterhead.                             Department
                                                                123 Main Street
• Download the Microsoft Word pre-printed                       Anywhere, USA 12345
   letterhead template.
                                                                Dear Addressee,                                                                                                .88”
• Open the template and write the letter in                                                                                                                           RIGHT MaRGIN
   the space provided.                                          Thank you for demonstrating your dedication to lorem ipsum dolor sit amet, orci suscipit suspendisse
• Print the letter with your desktop printer on                 mattis semper quis, leo ultricies convallis tortor integer faucibus, duis in a at amet in amet. Nunc nunc non
                                                                fermentum orci, curabitur urna, nibh tortor in fermentum purus neque lorem. Vehicula litora felis fusce,
   the pre-printed letterhead.                                  sem aliquet fermentum leo neque eros.

                                                                The University of Southern Mississippi is an important part sit id auctor nullam, in congue eros parturient,
ELECTRONIC LETTERHEAD                                           proin augue erat, a urna quisque pharetra, maecenas augue adipiscing magna. Quis aliquam mauris amet
An electronic template of the letterhead                        ridiculus sodales, wisi semper vitae turpis eros quasi, ea lorem non suspendisse, interdum etiam, non
                                                                curabitur quis. Vitae nec blandit urna quia tortor aliquam, arcu duis est quisque tincidunt non et, vehicula
is available to download and use for                            curae justo dolor aliquam donec dui. Nullam eget elit enim molestiae et pellentesque. Mollis diam, porta
communications sent via E-mail. The                             lorem porta quis viverra, eros et sed nulla proin amet sodales. Mollis aenean, suspendisse dui purus nunc
                                                                felis, maecenas non bibendum, ac error sed in augue mi elit. Vitae nec blandit urna quia tortor aliquam,
electronic letterhead template is not intended                  arcu duis est quisque tincidunt non et, vehicula curae justo dolor aliquam donec dui. Tortor est ut id ipsum
to replace official university letterhead and                   duis, pulvinar sagittis dapibus suspendisse laborum fusce est, etiam dictumst rutrum phasellus iste duis,
is for electronic (not printed) use only.                       et bibendum lobortis vel consequat. Convallis vivamus nunc, et blandit mauris aliquam risus suspendisse,
                                                                urna urna.
• Download the Microsoft Word electronic
    letterhead template.                                        Once again, thank you for your demonstrated commitment to Southern Miss. Adipiscing eget metus amet
                                                                adipiscing quam. Eget dapibus, hac sit phasellus blandit ipsum pede lectus, a non ipsum. Sit nibh eu
• Open the template and fill-in the                             adipiscing dolor tortor, nullam in viverra penatibus urna sed, eget sit. Ante lectus amet. Donec vestibulum
    appropriate content.                                        sed aptent facilisis odio adipiscing, vivamus viverra eleifend ante, nunc est sed.

• Save the file and send the letter
    electronically.                                             Sincerely,


When working with either of the templates,
the position of elements should not be moved.                   John Doe
                                                                Professor




                                                                                                                                                                                            25

                                                                                                                                                                                      CO NTE NTS
   GULF COAST LETTERHEAD


To order pre-printed letterhead or download a
template visit www.usm.edu/pr/graphstandards.
                                                                COLLEGE OF BUSINESS                                                                              NaME OF cOLLEGE,
                                                                730 East Beach Boulevard | Long Beach, MS 39560                                                  ScHOOL, DEPaRTMENT,
PRINTED LETTERHEAD                                              Phone: 228.214.3447 | Fax: 228.214.3475 | collegeofbusiness@usm.edu | usm.edu/gulfcoast/business
                                                                                                                                                                 cENTER, OFFIcE OR UNIT

Traditional, pre-printed Gulf Coast letterhead
                                                  1.25”
can be ordered through the Office of University   LEFT MaRGIN
Communications. Templates to accompany                          Date
this letterhead are also available to download.                 Addressee Name
• Order the pre-printed letterhead.                             Company Name
                                                                Department
• Download the Microsoft Word pre-printed                       123 Main Street
   letterhead template.                                         Anywhere, USA 12345

• Open the template and write the letter in                     Dear Addressee,                                                                                                .88”
   the space provided.                                                                                                                                                RIGHT MaRGIN
                                                                Thank you for demonstrating your dedication to lorem ipsum dolor sit amet, orci suscipit suspendisse
• Print the letter with your desktop printer on                 mattis semper quis, leo ultricies convallis tortor integer faucibus, duis in a at amet in amet. Nunc nunc non
   the pre-printed letterhead.                                  fermentum orci, curabitur urna, nibh tortor in fermentum purus neque lorem. Vehicula litora felis fusce,
                                                                sem aliquet fermentum leo neque eros.

ELECTRONIC LETTERHEAD                                           The University of Southern Mississippi is an important part sit id auctor nullam, in congue eros parturient,
                                                                proin augue erat, a urna quisque pharetra, maecenas augue adipiscing magna. Quis aliquam mauris amet
An electronic template of the Gulf Coast                        ridiculus sodales, wisi semper vitae turpis eros quasi, ea lorem non suspendisse, interdum etiam, non
letterhead is available to download and use                     curabitur quis. Vitae nec blandit urna quia tortor aliquam, arcu duis est quisque tincidunt non et, vehicula
                                                                curae justo dolor aliquam donec dui. Nullam eget elit enim molestiae et pellentesque. Mollis diam, porta
for communications sent via E-mail. The                         lorem porta quis viverra, eros et sed nulla proin amet sodales. Mollis aenean, suspendisse dui purus nunc
electronic letterhead template is not intended                  felis, maecenas non bibendum, ac error sed in augue mi elit. Vitae nec blandit urna quia tortor aliquam,
to replace official university letterhead and                   arcu duis est quisque tincidunt non et, vehicula curae justo dolor aliquam donec dui. Tortor est ut id ipsum
                                                                duis, pulvinar sagittis dapibus suspendisse laborum fusce est, etiam dictumst rutrum phasellus iste duis,
is for electronic (not printed) use only.                       et bibendum lobortis vel consequat. Convallis vivamus nunc, et blandit mauris aliquam risus suspendisse,
• Download the Microsoft Word electronic                        urna urna.

    letterhead template.                                        Once again, thank you for your demonstrated commitment to Southern Miss. Adipiscing eget metus amet
• Open the template and fill-in the                             adipiscing quam. Eget dapibus, hac sit phasellus blandit ipsum pede lectus, a non ipsum. Sit nibh eu
                                                                adipiscing dolor tortor, nullam in viverra penatibus urna sed, eget sit. Ante lectus amet. Donec vestibulum
    appropriate content.                                        sed aptent facilisis odio adipiscing, vivamus viverra eleifend ante, nunc est sed.
• Save the file and send the letter
    electronically.                                             Sincerely,


When working with either of the templates,
the position of elements should not be moved.
                                                                John Doe
                                                                Assistant Dean




                                                                                                                                                                                                26

                                                                                                                                                                                          CO NTE NTS
   CERTIFICATES

                                                     SAMPLE CERTIFICATE
Certificates should be ordered from the
Image Center and created from the official
certificate template. Text for certificates should
be proofread by the Office of University
Communications.

For certificate presentation, black folders with
the university logo embossed on the front are
also available.

                                                                                      Office of Student Activities

                IMaGE cENTER                                                                    presents the

       Thad cochran center, Ground Floor
                                                                 O utstanding s tudent O rganizatiOn Of                       the      Year a ward
                   Hattiesburg
                                                                                                   to the
                 601.266.5310
           www.usm.edu/imagecenter                                              s OcietY   Of   P hYsics s tudents
                                                                               14th Annual President and Advisors Dinner

                                                                                           December 6, 2010




                                                          Jane Doe, Director                                   John Doe, Assistant Director




                                                                                                                                                           27

                                                                                                                                                     CO NTE NTS
   POWERPOINT TEMPLATES                         BLACK TEMPLATE   GOLD TEMPLATE



Two PowerPoint templates are available to
download and use for university presentations
at www.usm.edu/pr/graphstandards.

These templates utilize the official logo,
official colors and the recommended fonts
for digital media.

These templates can be modified to suit your
needs; however, be careful not to distort the
logo. Refer to the Guidelines for Design
section of this manual for some best practice
design tips.




                                                                                       28

                                                                                 CO NTE NTS
                                                                                                                              3. Get Enough Sleep
                                                                                                                                  4. Do Cardio
                                                                                                                       5. Get an Exercise Buddy
   MERCHANDISE
                                                                                                                BACK

                                                                                                                              6. Read Food Labels
                                                                                                                               7. Avoid Fad Diets
                                                                                                                                 8. Lift Weights
                                                                                                                           9. Use Portion Control
                                                                                                       1. Eat Breakfast
                                                                                                    2. Schedule Exercise
                                                                                                    3. Get Enough Sleep


All university merchandise must be imprinted                                                                                   10. Manage Stress
                                                                                                         4. Do Cardio
                                                                                                 5. Get an Exercise Buddy
                                                                                                    6. Read Food Labels

with the university name, either in the form of                                                                  11. Don’t Drink Your Calories
                                                                                                      7. Avoid Fad Diets
                                                                                                        8. Lift Weights
                                                                                                   9. Use Portion Control

the official logo or typeset. It is acceptable for                                                    10. Manage Stress
                                                                                               11. Don’t Drink Your Calories
                                                                                                                               12. Vary Your Diet
the merchandise to be imprinted with either                                                                         13. Live an Active Lifestyle
                                                                                                     12. Vary Your Diet
                                                                                                13. Live an Active Lifestyle
                                                                                                     14. Try New Things


“The University of Southern Mississippi” or                                                                                   14. Try New Things
                                                                                                       15. Drink Water
                                                                                            student health services at
                                                                                       the university of southern mississippi

“Southern Miss” typed in upper and lower or all                                                                                 15. Drink Water
uppercase letters. The university name should                                                                        student health services at
appear in one of the recommended fonts.                                                                         the university of southern mississippi
See the Fonts section of this manual for a list of
recommended fonts.                                                                                              FRONT




The eagle and dome renderings shown in the
Official Logos section of this manual are the
only ones approved for use on merchandise. No
new eagle or dome artwork should be created
for merchandise.
                                                                                                                                                                  AA/EOE/ADAI UC 61481.5043 9.09

                                                                                                                                                          www.usm.edu/chem · chemistry@usm.edu
                                                                                                                                                   Main Office: Chain Technology Building (TEC), Room 430
                                                                                                                                                          Phone: 601.266.4701 · Fax: 601.266.6075
                                                                                                                                                                 Hattiesburg, MS 39406-0001
                                                                                                                                                                   118 College Drive #5043


The “eagle head” logo is reserved for use by
Athletics only and permission for use must be
granted by the Department of Athletics.                                        AA/EOE/ADAI UC 61481.5043 9.09

                                                                       www.usm.edu/chem · chemistry@usm.edu
                                                                Main Office: Chain Technology Building (TEC), Room 430
                                                                       Phone: 601.266.4701 · Fax: 601.266.6075
                                                                              Hattiesburg, MS 39406-0001
                                                                                118 College Drive #5043




No copyrighted material should be used on                                                                                      FRONT
                                                                                                                                 THE UNIVERSITY OF SOUTHERN MISSISSIPPI
merchandise without permission.
See the Quick Points section for more information
on copyrighted materials.

All artwork must be approved by the Office
of University Communications before being
printed on merchandise.

                                                                   The Department of
                                                      Chemistry & BioChemistry                                                         p r e s e rv i n g Thet Department tofe n e x t c e n t u ry
                                                                                                                                                          sou hern miss for h

                                                                                                                                  Chemistry & BioChemistry
                                                         THE UNIVERSIT Y OF SOUTHERN MISSISSIPPI




                                                                                                                                         THE UNIV E R S I T Y O F S O U T H E R N M I S S I S S I P PI




                                                     Mousepad                                                                                                                                                     29

                                                                                                                                                                                                            CO NTE NTS
   UNIVERSITY VEHICLES


For consistency with other university visual
communications, all university vehicles getting
a new logo applied should now use the official
university logo.




                                                        30

                                                  CO NTE NTS

				
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