ADVERTISING
N EW S
Monthly round-up of advertising news and issues
ISSUE N° 05 – OCTOBER 2003
HOT TOPICS the 51 million phone numbers on the do-not-call list
from the Federal Trade Commission (FTC). The
Agency/Industry News Do-Not-Call FTC created and maintains the list. (From The New
York Times - registration required)
Monthly Research Spam http://www.nytimes.com/2003/10/01/business/01CA
LL.html?th
Food Issues Technology
Regulatory Global Brands MONTHLY RESEARCH
Married Web Surfers Conduct More Ecommerce
AGENCY/INDUSTRY NEWS October 30, 2003 – According to Neilsen/NetRatings, married w
Mixed Data on Local Advertising make more online purchase than do singles. http://www.nielsen
October 8, 2003 - Local advertising had previously netratings.com/pr/pr_031030.pdf
been singled out as a bright spot by Madison
Avenue, however, some industry experts still argue The 2003 Tech Brand Scorecard October 28,
that the local advertising market has not recovered. Consumers widely recognize and trust technology brands. Ama
(From The New York Times - registration required) Dell and Kodak are the most trusted. AT&T and RadioShack are
http://www.nytimes.com/2003/10/08/business/medi recognized.
a/08ADCO.html http://www.forrester.com/ER/Research/Brief/Excerpt/0,1317,323
Survey on Client – Agency Relations Kids Account for One Out of Five Internet Surfers in the U.S
October 1, 2003 – According to the results of an October 21, 2003 – More than 27 million kids connect online acc
annual survey of advertiser-agency relations Neilsen/NetRatings. http://www.nielsen-netratings.com/pr/pr_03
released today, the strength and effectiveness of
the bonds between client and agency are at record TVs and PCs in the Same Room: Canadian and US Perspec
lows. (From The New York Times - registration October 2003 - According to data from comScore Media Metrix
required) just under one-half (49.5%) of online Canadians have their PC a
http://www.nytimes.com/ads/chatzkyunder.html the same room.
http://www.emarketer.com/news/article.php?1002531#article
DO-NOT-CALL DoubleClick Research Reports for October 2003
DoubleClick 2003 Consumer Email Study (October,
No-Call Enforcement 2003) - Shows consumers highly responsive to
October 8, 2003 - A federal appeals court let the permission based email while increasingly
Federal Trade Commission (FTC) enforce its do- sophisticated in usage of email management tools.
not-call program against telemarketers yesterday,
while the agency appeals a judge's ruling that 2003 European Consumer Email Study (October
declared the rule unconstitutional. (From The New 2003) - Second annual European consumer email
York Times - registration required) study.
http://www.nytimes.com/2003/10/08/business/08CA
LL.html?th DoubleClick Q3 2003 Ad Serving Trends - Rich
media continues to rise; response rates are stable
October 1, 2003 – The Federal Communications while ad sizes continue a transformation from small
Commission (FCC) told a senate committee that it to large.
plans to enforce the do-not-call registry despite a
federal judge’s ruling. The agency will go ahead 2003 Consumer Email Study –The fourth annual
with the program, although it cannot get a copy of consumer email study points to an increasing
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sophistication in consumer usage of email October 9, 2003 - America Online will start running
functionality and a corresponding complexity of ads in its AOL Instant Messenger (AIM) client next
purchasing behavior. month. The ads will incorporate streaming audio
and video and use Eyewonder technology.
SPAM http://www.instantmessagingplanet.com/public/artic
le.php/3090051
FTC: Help Us Find and Prosecute Spammers
October 31, 2003 - The Federal Trade REGULATORY
Commission's (FTC) Howard Beales testified
before a House committee this week to ask for laws FCC to Head off Internet Piracy of TV, Officials
to help fight spam. Say
http://www.internetnews.com/IAR/article.php/31024 October 21, 2003 - The Federal Communications
91 Commission (FCC) is adopting regulations it hopes
will prevent digital television piracy. The new rules
California Spam Law Vetoed will allow programmers to attach a code to digital
October 28, 2003 – California Governor Gray Davis broadcasts that will prevent consumers from
vetoed privacy bill SB 590. SB 590 was crafted to sending the shows over the Internet.
protect privacy, but would have placed a large http://www.reuters.com/newsArticle.jhtml?type=tec
burden on consumers and businesses. hnologyNews&storyID=3660180
http://www.aaf.org/government/report_20031028.ht
ml GLOBAL BRANDS
Famous Brands Can Bring Benefit, or a
New Email Guidelines Backlash
October 14, 2003 - The American Association of October 19, 2003 - A company's actions can
Advertising Agencies (AAAA), the Association of protect, or dilute, its brand. How Coke or
National Advertisers (ANA), and the Direct Kellogg, for example, handle their products speaks
Marketing Association (DMA) released a set of nine to their brands integrity. (From The New York
guidelines that call on marketers to institute certain Times – registration required)
http://www.nytimes.com/ads/October4popunder.ht
practices that will defend and enhance the viability
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of legitimate e-mail marketing.
http://www.ana.net/news/news.htm Special Report: The 100 Top Brands
August 2003 – The world’s 100 most valuable
FOOD ISSUES global brands and how brand name power is
Obesity Group Appeals to FDA calculated.
October 28, 2003 - The American Obesity http://www.businessweek.com/pdfs/2003/0331_glo
Association (AOA), in a letter to FDA balbrands.pdf
Commissioner Mark McClellan, asked the agency
to consider a rule eliminating the tax deduction of
advertising for foods of low nutritional value. We welcome any suggestions, ideas
http://www.aaf.org/government/report_20031028.ht or information for this Newsletter.
ml
Contact: Wendy Burrell – IAA
th
WHO to Address Food Advertising and Children 521 5 Avenue, Suite 1807
October 16, 2003 - Food advertising to children is New York, NY 10175
likely to become a major global issue as the World (1) 212-557-1133
Health Organization (WHO) will consider a Global wendy@iaaglobal.org
Strategy on Diet, Physical Activity and Health.
http://www.aaf.org/government/legislative_2003101
6.html
TECHNOLOGY
MSN Readies Ad-Supported Online Video News
Service
October 15, 2003 - Microsoft Corp. plans to launch
a free advertising-supported streaming-video
service of television news content on MSN this
winter. Free access directly challenges
RealNetworks, AOL and Yahoo!
http://www.adage.com/news.cms?newsId=38962
AOL Tests TV Ads in AIM
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