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social_action_social_media

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        Information Tools at Your Fingertips




Jody Shulnak
Service-Learning & Volunteer Program Manager
   Twitter
   Hi5
   Friendster
   MySpace
   LinkedIn – business-oriented social networking
   ASmallWorld- an exclusive invitation-only network
   Cyworld – South Korean social network service; uses
  “avatars”
 XING- social networking for professionals
   Tagged – based in San Francisco; games & share gifts
   Orkut – owned/operated by Google Inc.; most popular
    in India & Brazil
   Social network/utility service – launched in
    February 2004
   Started by Harvard college students
   More than 500 million users
   Controversial & blocked in several countries
    (ie: China, Syria, Pakistan, Iran, Uzbekistan…)
   A January 2009 Compete.com study ranked
    Facebook as “the most used social network by
    worldwide monthly active users, followed by
    MySpace.” (Vandersluis, 2004)
   Profile                  Status updates
   Events                   Videos
   Notes                    Comments
   Photos                   Facebook Pages
   Group                    “Like” feature
   Job/School sections      Contact information
    (“Info”)                 Relationship status
   Gifts, Pokes             Applications
   Messages                 News Feed
   Wall Posts               Etc….
1.   In the macro sense - connection to the rest
     of the Facebook world;
2.   In the micro sense -user-to-user connection
     with direct communication;
3.   & Everything in between! [ie: Facebook’s
     organization of users by geographical,
     school, and company networks.]

**CAN BE USED TO ENCOURAGE SOCIAL ACTION
             & SOCIAL CHANGE! **
   Managing social information (ie: photos &
    events)
   Indirect & direct communication
   Information gathering & character
    assessment made more efficient
   Construction of virtual identities and perform
    them through profiles and Facebook features
   Consideration of appropriateness when
    identity performance occurs with an unknown
    audience
   93 Dollar Club
   Parfait in Haiti – a blog
    A woman at a Trader Joe’s checkout stand had lost
    her wallet
   The woman behind her in line paid her grocery bill:
    $207
   She received a check from first woman for $300 &
    asked Facebook friends what to do with extra $93
   Response = donate to charity!
   $112,000 has since been raised for Second Harvest
    Food Bank
   The “93 Dollar Club” is born!

                      93 Dollar Club

          http://www.facebook.com/93dollarclub
   Volunteered with UN World Food Program in
    Haiti
   Youth outreach through music
   Posted blog on Facebook
   Coming to Clark College on November 16th !!

                  Parfait in Haiti
Clark Service-Learning
      Thank You!

        Jody Shulnak
Service-Learning Program Manager
           Clark College
        Jshulnak@clark.edu
           360.992.2447

								
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