Landing Customers Before Having A Product

Landing Customers Before Having A Product

Duration: 01h 01m 23s Released: 10/15/2013

Creating a product can be stressful and expensive, and there's no guarantee it will sell. What if you could secure customers before your product even exists? Sound too good to be true? It's not. Many companies are employing this method for testing new products before bringing them to market. Let Ryan Ferrier, the President of the 60 Day MBA program, walk you through every step you need to know for testing your product before it's even built. Learn how to understand what your customers want, and THEN build it for them.

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