With the advent of social media the game was changed. Communication became faster and more immediate than ever and all of a sudden people had new ways to get their message across. People don’t simply watch sporting events, political debates, or natural disasters on TV anymore. Rather, they converse about it with online friends all across the world.

Apart from the purely social uses of social media, many companies have also tapped into this valuable resource as a way to promote their services and products. When used correctly, social media can help you market your company to new and existing customers very effectively. The key phrase, however, is “when used correctly”. Because, if not used correctly social media is indeed a huge waste of time. Here are some tips to help you make the most out of your social media presence.

Pick the right platforms

Figuring out which social media sites your customers generally use will help you immensely when planning out your social media strategy. Most everybody knows about Facebook and Twitter, but those are only two small parts of the larger social media sphere. For instance, if you run a restaurant then it’s imperative that you have a presence on Yelp. Meanwhile, if you deal with fantasy and science fiction then establish your business on Elftown. For a more comprehensive list of social networking sites consult this list from Wikipedia.

Be creative

You want to make sure not to keep pumping out the same posts over and over. Social media is about creating an open dialogue with your customers. A conversation is no good if all you’re doing is posting the same thing. There are a number of different things you can post on social media including new deals, a contest just for your followers, and even a humorous quip every now and then.

Always look for ways to invite your customers to get involved. Whether it’s having them send pictures of their families using your products or sharing stories of them using your services, having involvement on their part will help to create a better sense of community.

Devote enough time to make it worthwhile

It’s important to handle your social media accounts multiple times a day, every day. More and more people have turned to social media for customer service support, so you want to make sure that you get to everybody’s comments, questions, and concerns.

Depending on the size of your company and customer base, the responsibilities that go along with managing social media may be too much for you, so consider hiring someone to help. There are a number of young people trained in the art of social media these days that can help you greatly increase your presence in the online community. You want to make sure, however, that they fully understand your company and are capable of helping customers with any problems that may arise.

Social media can be a great tool to help your business grow when used correctly. Follow these tips and you should be on your way to creating a social community for your company.