The Basics of Advertising on Google Adwords
If you are operating a new business looking to create a customer base, or an existing business that needs more publicity, consider using Google Adwords.
Google Adwords is an internet service that allows users to advertise on its search results pages based on related keywords. Users pay for the advertisements on a pay-per-click basis.
Choosing the right keywords is essential to bringing potential customers to your site. Ezine contributor Jacky Lim suggests keeping the following things in mind:
- Put yourself in the buyer’s shoes, and be as specific as possible
- Think of words that accurately describe your product/service, and test the results using the Google search engine (the headline will often include one or two keywords)
Regarding content, internet marketer David Coley suggests that you list all of the benefits associated with your product/service. Pick the top two or three, and write advertisements for each. Then choose two and conduct split testing to see which results in the most clicks. For more information regarding split testing click here.
Adwords allows you to select your budget, ad texts, keywords, geographic location, and days and times that your ads will appear. The minimum for testing an ad is $10, but you can choose virtually any budget. You have total control over the time frame for your campaign. Two resources are the Adwords Small Business Center and Adwords Online Classroom.
Remember that Adwords requires that you pay for every click on your advertisement, whether or not the click results in sales.
1. Google Adwords Website:
2. Davis Coley: “3 Strategies for Higher Conversions with Google Adwords”
3. eZine: “Choosing the Proper Keywords for your Internet Ads”
4. Newfangled Web Developers: “Benefits of Google Adwords”
5. Articlesbase: “How to choose the best keywords for a Google Adwords campaign?”
6. Blogger Pinnacle: “Pros and Cons of Google Adwords”