Choosing the right email marketing service can help your business look more professional with less effort. Compare these companies to decide which is right for you.
Your business should be using email marketing services to extend its reach and stay at the top of consumers’ minds, so that when they’re ready to buy, they buy your brand. Just a few years ago, sending out an email newsletter or sales promotion required knowledge of HTML and coding, and was left to web designers. These days, there are many companies that offer super-simple services that require no technical skills. You can create a professional looking email in minutes.
There are many companies offering email marketing, but these are a few of the most popular:
One of the companies that has been around for a long time, Constant Contact is likely the root of many of the newsletters that you receive in your inbox each week. Its emails make it through spam filters (not all of them do), and it offers a variety of services and analytics.
In addition to offering more than 400 customizable templates that are easy to modify, you can also market events via email and track responses, as well as send out surveys and measure results.
If your email has content that spam folders will flag, Constant Contact will alert you before you send it so that you can modify it accordingly. The website also offers great training and education resources for users. Read this review of their features.
Cost: You can get a free 60-day trial; fees start at $15 a month for up to 500 contacts.
Another hip answer to email marketing is Emma. This service designs a template based on your needs, which is useful if you don’t have time to design one.
Emma allows you to manage and analyze your subscriber list. You can even organize your contacts by demographic information.
Analytics are a must in email services. You can easily track who opened your emails and who clicked the links in the emails with Emma. You can also create surveys and forms to find out more about your subscribers.
Cost: There is a one-time design fee of $99 to $399, then plans start at $30 a month for up to 1,000 contacts.
Back to the do-it-yourself email marketing with Campaigner. You can customize emails with its 500+ newsletter, event, sales and announcement templates.
Because not everyone likes getting HTML emails, you have the option to edit both HTML as well as text versions of every email you send out, which can increase your open rate. You can also manage your bounce rate, also helping you have a more successful email campaign.
Cost: Campaigner now offers a free version for up to 500 contacts. Beyond that, plans start at $10 a month for up to 1,000 contacts.
Making Your Decision
It can be difficult to know which of these service providers will work best for your company. If you don’t mind putting together your own email templates, Constant Contact or Campaigner can save quite a bit of money. On the other hand, if you’re strapped for time and prefer to let the professionals handle the design, Emma may be a better choice.
Whichever service you ultimately choose, make sure that your template matches your website, in terms of colors and design elements. Include your logo in each email to help brand your company. Always give people a way to unsubscribe from your list, and from time to time, look at your bounce list and remove any old email addresses. Sometimes you’ll find that you simply input the email incorrectly.
Use these email campaign best practices to ensure that you’re not annoying your subscribers with poorly managed emails. Work to provide useful content in your emails, otherwise you will see a drop in subscribers.