Real Estate Marketing Tools

Selling a house in today’s market can be a challenge, but if you make full use of the tools available to you, it’s still possible. In fact, you can do it even faster than ever when you use online marketing.

Marketing real estate is not an easy task these days, with so many foreclosures and people selling off for lower prices. If you really want to get a good price on your home, then marketing it correctly is the key to success. It makes sense: the more people that see the house, the more likely someone is to buy it. You need to get your product (in this case, the house or property) in front of those looking for it.

There are several tools that are underused that can help you sell your house faster. Keep in mind that you want:

  • More exposure
  • More buzz
  • More offers

In order to get that, you’ll want to use the following tools.

Real Estate Agent

While an agent is nothing new, more and more people are trying to sell their homes themselves to save on the fees incurred by going through an agency. Unfortunately, it is much more difficult to do this because the first place people turn when they want to purchase a property is to the real estate agent.

Hiring an agent with a good track record is your best bet. Look for one who at the very least has a website, but give extra points to those that use a blog or social media to market the homes they represent.

Social Media

Many people overlook the power of Facebook, Twitter and other top social media sites for home selling. Let the world know you’re selling and give them links so they can check out the place.

Facebook: This site lets you load photos, so make a Fan Page for the property you are selling and share it with all your friends. Add photos of the property for sale and keep track of any questions on the page.

Twitter: Tweet links on a regular basis with the keywords “house/property for sale” and the city or state that you are selling in. These can show up on search engines and will get you more traffic to the listing.

YouTube: This popular video site can be a great spot to upload video tours of the house. Make sure you include a link to your listing in the description and use plenty of keywords. You may also want to put the video up on other sites like Metacafe, Daily Motion, or Google Video to increase responses.

Flickr: A photo sharing site that allows you to include descriptions, keywords and even links in the photo descriptions, Flickr is ideal for showcasing your home. You may also want to try Google Picassa to show up in search engine results.

Classified Ads

Don’t overlook the power of ads. Online sites like Craigslist tend to be more popular, but depending on where you live, there may be local classifieds available, as well. Other places to check include:

  • Local newspapers, online and off
  • Local real estate listing sites
  • Local blogs/websites

Many of these sites will be free or very low cost, so it’s worth using them to get a little extra attention.


If you are in the business of selling real estate or have more than one property to sell, you might consider setting up a blog or website with your current listings. This is a good spot to direct all your marketing efforts. When you use social media, as an example, you can link back to the website. For larger or higher priced properties, it may be worth it to set up a site anyway, until the property sells.

Your real estate website should include:

  • Photos of the property
  • A full description
  • List of features, rooms, etc.
  • Pricing
  • Any special offers or notes
  • Contact information
  • FAQs if you get a lot of questions

Your site doesn’t have to be anything fancy, it could be a simple WordPress page, but it is important to have something to point people to and this can be a very powerful tool that will get search engine traffic, as well.


For those who are in the business of real estate, keeping a list of interested buyers is always a good idea. You can simply send out an email to everyone who is on the list and even those who aren’t interested may forward the information to friends or family that they know would want to buy.

Email marketing can be very powerful if done right. Collect the emails of anyone who has shown interest in a property, with permission, of course, and offer to send them a notice whenever you have another property they might be interested in.