6 Strategies to Increase Online Visibility

Increasing exposure online can generate more traffic for your website and result in greater sales. Here are some of the best strategies to reach a larger audience.

There are several channels that will increase your online visibility. Here, quantity matters; the greater your exposure online, the larger the number of potential customers that see your wares. Use as many of the following strategies for maximum exposure.

Social Media

Sites like Twitter and Facebook frequently appear in search engine results, so these can help your business get better search engine visibility. Let’s say that your business deals with accounting in Seattle, WA. If you enter the keywords “Seattle accounting firm” on your social media pages and someone searches for these words, your Twitter or Facebook page might appear in the results. Even if your website doesn’t rank as highly as others, the social media websites can increase your online exposure.


By generating informative content on your company’s blog and focusing on keywords that are of interest to your target audience, you can engage new readers who may also be interested in what your company’s product. Search engines like Google look for fresh content, so the more you post, the better your site will rank.

Tip: If your blog doesn’t yet have much traffic, offer to guest post on more popular blogs in your industry. Remember to include a bio with a link to your company website.


Since it is the second largest search engine after Google, YouTube is a great place to get more exposure. Create how-to videos or video blog posts and upload them to YouTube. Make sure to use an informative description, title and keywords that will help people search for your videos.

It’s also a good idea to upload to other video sites like Vimeo and Viddler. Again, the greater the number of channels that your business uses, the better.

Business Directories

List your business on business directories. Sites like YellowPages and offer both free and premium (paid) listings, while there are plenty of purely free business listing sites as well.

If your business is on Twitter, look for crossover sites that list your business along with your Twitter info, such as WeFollow and Twellow. Many people use these lists to find interesting companies to follow in various industries.

Google Places

If yours is a local business, list it on Google Places. If you run a local restaurant in Seattle, for example, your business will not appear on a Google search for “Seattle restaurant” until you sign up for an account. Often, people make decisions about which business to choose based solely on location.

Press Release Distribution

Press release distribution sites like PRWeb place your company’s news and links on dozens of news and niche websites. Websites and blogs in your industry subscribe to all of the news in a particular channel from these distribution sites, so your press release is instantly posted, and your link is included.

Setting a Game Plan

Whether you are just starting out, or are looking for more marketing avenues to grow your business, set up a schedule to boost online visibility. Assign an employee to take over the task of listing your company on business directories, as well as someone to handle the daily social media updates.

Monitor where your traffic is coming from using Google Analytics. Do more of what’s working, and let the rest lie dormant. The great thing is that you’ll be on these channels in perpetuity, so you will still get traffic long after you’ve forgotten about them!