As a marketer, it’s important to remember that your customers will absorb information in different ways. Many of your customers are visual learners. They need to see pictures, graphs, charts and diagrams in order to retain information. You'll have a very hard time reaching that cohort with text-heavy marketing promotions and literature.
Other customers are verbal learners, and although you may be able to connect with them via text or audio advertisements, you also need to compete with a vast amount of content bombarding them from multiple channels, including television, the internet, emails, text messages and social media. Once again, you'll struggle to connect with those people if you rely solely on text-heavy content.
Luckily, infographics offer a happy median.
The power of visual representations
With infographics, you can share complex information or data in an organized and visually appealing image. Infographics are an ideal form of content marketing because they use colors, arrows, buttons, images and movement to direct customers through a logical flow of information so that it’s easier to digest.
If you need to convey loads of numerical data, a complex strategy or a multi-step process, an infographic can make it easier for your customers to process that information. For example, if you’re having a hard time describing your product or service on your landing page, you can create an infographic that clearly walks viewers through the benefits of using your product. For current customers, you can create infographics that reveal how other customers use your product or reveal the results of an interesting customer service survey.
Additionally, if you have an archive of content—articles, blog posts, industry trends and white papers—you can convert those to infographics, offering you an opportunity to repurpose content in a new way that customers will find useful.
Finally, infographics are easy to share. People are often more willing to share an image via social media than an article, so creating infographics offers you an easy way to spread your brand, increase your website traffic and promote your products.
Create eye-catching infographics
Are you convinced that you should start creating your own infographics? You don't need to be a professional designer to do so. Use these tools to develop infographics that you can integrate into your marketing strategy:
- Infogr.am. This infographic creator is ideal for illustrating data you have collected from a study you oversaw, research you conducted or survey results you've collected. You can create more than 30 chart types, and it allows easy editing because data is stored in a spreadsheet. Infogr.am also recently announced on its website that it will be launching a new video infographic creator in the near future. The service is currently available for free.
- Piktochart. An infographic design app that allows you to drag and drop features, making it simple to build your own infographics. The app also provides a great selection—more than 1000—of high-resolution and print-quality images. You can create an account for free, but packages start at $14 per month for businesses and offer you more customization and capabilities.
- HubSpot. Download for free five infographic templates you can build in PowerPoint.
- Venngage. This company offers both social analytics services and infographic creation capabilities. Choose from hundreds of icons and charts, and simply create infographics using the drag-and-drop feature. Sign up is free for a basic account. Premium plans start at $19 and offer premium templates, icons and charts as well as PDF or PNG exporting.
- Easel.ly. Great for creating maps, comparisons and flowcharts, this theme-based web app allows you to easily drag and drop themes and artwork onto your canvas and then edit as necessary. From there, you can save and share your infographics. It is currently free for their beta mode, but they may begin charging at a later date.
Share your infographics with the world
- Visual.ly. The service offers a way for you to share infographics you've created as well as an infographic creator feature. Create a free Visual.ly account, and immediately start uploading visualizations that you've created or want to share.
- Facebook. Add the infographics under the photos section of your Facebook page. Also, link to them from posts.
- LinkedIn and Twitter. Link to your infographics just as you would an article you want to share with customers. Archive the infographics on your website, and link there to increase traffic.
- Pinterest. Create an infographic board, and store any you create there.
- Blog. Regularly replace a text blog with an infographic to give readers something different to read.