Email marketing has become a critical driver of repeat customers and new leads, and these days no small business can afford to do without it. But there are so many options and features to navigate—how do you choose?

We’ve compiled a list of ten worthy options for email marketing services for small businesses, each with its own advantages depending on your needs.

The prices of the ten options are listed below based on the number of contacts:

1) MailChimp

MailChimp is an easy-to-use email service, which includes features like RSS to email (i.e., emails can be sent based on a blog post), auto responders, social network sharing and excellent mobile apps for live result tracking and analysis. If you don’t require access to their full feature set and have fewer than 2,000 subscribers, you can use their Forever Free plan, which allows you to send up to 12,000 emails at no cost.

2) Constant Contact

Constant Contact is another well-known email marketing service, and its prominence matches its impressive set of features. You can easily create email newsletters from a template, or if you’re slightly more tech savvy you can edit them using CSS and XHTML. It includes other familiar add-ons, such as the ability to integrate with social media, set up events and build online surveys. You can also try the service for 60 days before deciding whether or not to commit.

3) Mad Mimi

Mad Mimi is a playful and promising contender in the email service scene whose standout advantages are its simplicity and its extremely reasonable pricing. All of its subscriber tiers are significantly less expensive than those of its competitors, and it also offers a free plan with up to 2,500 email sends and 12,500 emails per month (just beating out the free plan offered by MailChimp). It offers features that other services provide, such as social media sharing, signup forms, RSS to email and analytics. It integrates with programs like Salesforce, Highrise and SurveyMonkey, and offers unlimited image and media storage for emails.

4) Benchmark

Benchmark offers more options in terms of pricing; you can pay based on the number of emails sent, or your list size (which is slightly pricier, but includes unlimited sends). It includes many of the features other providers do, like surveys, 400 ready-made templates and social sharing buttons, and numerous free and helpful tutorials and guides on email marketing. Benchmark also has an event management tool that is extremely easy to use.

5) iContact

iContact provides social marketing tools, beautiful templates as well as an HTML editor and tracking analytics. It has the ability to integrate with applications like Salesforce, and stands apart from many competitors with a claim to a higher deliverability rate. With similar pricing to prominent competitors, it provides another great option.

6) AWeber

AWeber has been around for a long time, and has redesigned its system a lot since its conception. It offers similar functions to other providers, including programmable Autoresponders, 150 email templates, RSS to Email and a great deal of third-party integration plugins with programs such as Wordpress. Their sign-up forms are also very designer friendly and can even be animated.

7) Emma

Emma is another young contender email service that allows you to edit newsletters using a super simple “drag and drop” method. It integrates with Google Analytics and social media, and unlike other services it offers unlimited free surveys as well as unlimited image and document storage.

8) Pinpointe

Pinpointe doesn’t offer lower prices for lists under 5,000 contacts, but offers very flexible pricing plans above that; payments can be based on the number of emails sent, the amount of subscribers or you can choose a “pay-as-you” option (ideal for seasonable businesses). It shares similar features to other services, but has more features that help you track subscribers’ specific activities, personalize their experience and send automatic follow-up emails when users click a link.

9) Campaigner

Campaigner is another affordable and easy-to-use system that provides more industry-specific templates than other services. It offers different approaches for diverse skill levels, as well as discounts on stock photos for emails. It doesn’t advertise social media integration, but it provides a lot of integration with applications and CRM tools like Salesforce.

10) GetResponse

GetReponse is a popular email marketing solution that provides paid plans starting at 1,000 subscribers (and 50% off for non-profits). It offers an excellent landing page creator, as well as integration with an impressive array of applications, including Shopify, Zendesk, Paypal, Wordpress, Highrise, Salesfore and more. It also has a nice “Inbox Preview” feature that allows you to see how your email will render in almost any email client or device.

*Please note that prices and features are subject to change. Some prices may be rounded or approximations based on available information.

Article by Rochelle Bailis