This week Startups Uncensored featured David Goldberg, SurveyMonkey CEO, music aficionado and husband of Facebook COO, Sheryl Sandberg. David started his career in Los Angeles at Capitol Records, where he felt shackled by the inefficiencies of a large record company and decided he had to go it alone.

He decided to start his own music site,, which was acquired by Yahoo!, who then hired Goldberg as their GM of Music. He also worked for Benchmark, an early stage venture capital firm and—gosh, is there anything he hasn’t done?

This is why Docstoc brought him here, to a packed ballroom at Shutters on the Beach in Santa Monica, so Docstoc CEO Jason Nazar could pick his brain for some insight on his journey to building a company with almost a billion dollars in funding and over 200 employees.

Here are a couple important (and surprising) takeaways and quotes from the fireside chat:

You can be proud of what you’ve done, but the work is never finished:

Nazar: “How many of you are currently using SurveyMonkey in your business?”

90% of audience raises their hand

Goldberg: “So there’s still more work to do.”

Not all business leaders were “born to be” entrepreneurs:

Goldberg: “I was not one those people who started their first lemonade stand when they were twelve. It was not something where I always knew I wanted to run my own business, I really decided that it was something I wanted to do six months before I did it.”

He figured out he was destined for entrepreneurship after working in a corporate environment:

“I think I’m a good team member and leader of people, but I’m difficult to manage. You know because you spend a lot of time trying to convince someone else to do something, and you realize, why don’t I just do it?”

When it comes to raising money, don’t compromise on your core ideas:

“When you’re raising money you will have to modify some things, but you need conviction about the core. If you fold on too many things, you will regret it.”

The Golden Rule of entrepreneurship is to give back:

“Lots of people helped me along the way who didn’t need to, so I try to do that for other people where I can.”

Hire people who are not “like a team” in in terms of bonding, but literally like a team in their mixed positions and talents:

“You need people with different skills and experience, but also people with different amounts of experience too.”

Freemium—free does not necessarily mean it’s valuable:

“When it comes to Freemium, it actually has to be USEFUL, and even then only SOME people will pay you for it. But people who use your product for free and like you will also recommend you to other people.”

Make your name memorable, however you can:

“Yeah, SurveyMonkey is a silly name, but it turns out it was incredibly important. Because people remember that.”

On wife Sheryl Sandberg’s encouragement of women to create their own success:

“Waiting for the government to make changes is like waiting for Prince Charming. There are things that we can do now.”

Finally, after the event was over and Dave could relax, we asked him about his thoughts on the event:

“I think it’s tremendous that Jason puts this on, that we have this resource in Los Angeles,” Goldberg explained. “Anyone who’s an established entrepreneur should definitely come do this.”

Edited and written by Rochelle Bailis

*Note: Some of the quotes have been modified or paraphrased for clarity