According to recent survey results, 78% of the 600 U.S. small business owners surveyed (97% of which have an online presence*) plan to automate to cut costs and streamline operations in 2013.

Online Business Owners’* Plans for 2013

According to, going into 2013 78% of the 600 U.S. small business owners surveyed plan to automate to cut costs and streamline operations, 49% plan to create a new e-commerce website and 87% do not plan to hire additional employees. This tends to show that small business owners are seeking ways to operate within the difficult economic climate.

63% Expect the Economy to Remain Unchanged or Weaken Further

It would seem that with the majority of small business owners that were surveyed by stating that they expect the economy to stay the same (33%) or worsen (30%) in 2013, that their optimism about their own business revenue for 2013 would suffer. But, that was not the case. Of the 600 small business owners that were surveyed, only 21% expect lower revenue, while 46% actually expect an increase in revenue (the remaining 33% are uncertain). This supports the reputation of small business owners and entrepreneurs being eternally optimistic and always looking for ways to make lemonade when given lemons.

Some of the ways small business owners are planning to make lemonade in 2013 are:

Create a new e-commerce website.

Check out these resources to help you get your new e-commerce website up and going – Build, Sell and Promote an Online Product, Google Analytics for eCommerce, Volusion, GoDaddy.

Optimize their websites for mobile.

Learn the benefits of optimizing for mobile – Growing Your Business with Mobile.

Take advantage of social media.

Follow this link to learn how to use Social Media for Business.

Import new products and export more.

The SBA has a wealth of information on importing and exporting.

Source: Alibaba, Vendio, Auctiva

*According to the survey, of the 600 U.S. small business owners surveyed, 97% had an online presence (80% online only, 17% both online and offline and 3% offline only).