Employees Want Cash Bonuses, Small Businesses Use Facebook and Other Things We Have Learned in 2012
The countdown to 2013 is in full swing, and the clock is ticking down on 2012. And throughout this past year, small businesses were constantly in the headlines and the national conversation, increasingly so as the Presidential election approached. What better time than now to look back at 2012 and reflect on what we learned over the past year about small businesses.
In 2012, the editorial staff at Docstoc started tracking and reporting small business stats and survey results through weekly Small Business “Stat of the Day” articles and emails. What was interesting, important or capturing the attention of the small business world at that moment in time were reflected in these articles, and when reviewed now at the end of the year, they give an interesting summary of the small business world that was in 2012.
Survey results showed that small businesses prefer Facebook as a marketing tool and that mobile is not just emerging, it is already here. Optimism was up and down throughout 2012, but that did not get in the way of small business owners being satisfied and pursuing their dreams with a personal passion. And, while employees may not be as loyal as employers think they are, one thing is sure, small businesses create jobs and economic growth, and America loves them for it.
Below is a representative example of some of the best Stat of the Day articles from 2012 categorized by topic. A quick review of these articles provides a fun review of 2012 – the Small Business Year that Was.
Social Media and the Emergence of Mobile
August - 39% of Tablet Users Purchase Physical Goods from Their Tablets
October - 59% of Small Biz Owners Wish There Were More Mobile Apps Relevant to Their Business
November - 90% of Small Businesses Use Facebook, 69% Use Twitter
June - Average Employee Spends 5.6 Hours in Meetings Each Week
September - Study Shows that Employees Not as Loyal as Small Business Employers Think.
December - No Surprise, 73% of Employees Have Holiday Bonus on their Wish List
Small Business Optimism
June - So Much for an Optimistic Outlook, June Brings Gloom
September - 6% Drop in Small Business Post-Election Optimism
November - Small Business Optimism Higher Than One Year Ago, But Only Slightly
July - 99% of Small Business Owners Are Registered To Vote
August - 61% of Small Business Owners Plan to Vote for Romney
Jobs and the Economy
May - 89,000 More Teenagers Hired in May 2012
June - Employers Added Only 69,000 Jobs in May
August - Small Business Owners Create Jobs and Economic Growth
September - A majority of small business owners are of the opinion that there is too much economic uncertainty for their company to expand, grow or hire new workers.
November - 100 Million Consumers and Small Business Saturday – Will Customers Show Up?
Small Business Ownership
June - 85% Chance Your Company Will Sell for Less Than $500,000
June - Big Profit Not So Important to SMB Owners
June - Idaho and Texas are Friendliest Small Business States
July - There are over 8 million women-owned businesses in the U.S.
July - 18% of Small Businesses in United States Are Immigrant Owned
August - 93% of all Business Entities are “Flow-Through” Businesses
August - 53% of Americans Have a Very Favorable Opinion of Small Business
September - 84% of Small Business Owners Are Satisfied Being the Owner of a Small Business
October - 95% of Small Biz Owners Say an Extra Hour a Day is Worth at Least $100
October - 67% Say Personal Passion is Top Reason to Start a Business
November - 55% of Businesses That Celebrate a 1 Year Anniversary Also Reach the 5 Year Milestone
December - 29 Million Adults are Starting or Running a New Business in the U.S. – Who are They?