Anyone not already aware of QR codes must be living under a rock. QR codes are everywhere. QR codes are featured in magazines and on packets of gum. Although there are some kinks to work out with the technology, one thing is certain; QR codes are here to stay.
In order to compete effectively, businesses should be prepared to harness the power of QR codes through an effect QR code marketing campaign. For savvy businesses ready to exploit the advantages of QR codes and the burgeoning league of smart phones geared to scan these little boxes, it would be helpful to keep the following factors in mind:
When offering incentives to consumers, be sure to make it clear what those incentives are. Consumers are curious, but there is a great deal of competition for consumer attention. Incentives should clearly state something such as, “Scan here for a chance to win $100.” This approach will yield better results.
Keep Things Interesting
Getting smart phone users to scan a QR code is the easy part. It’s only half the battle. Ensure the following occurs:
Offer consumers immediate value.
Prompt consumers to take additional action, such as signing up for membership or downloading an app.
Success isn’t Real Unless it’s Measured
Just like any other marketing campaign, measurements are important. Set periodic goals and measure for success. Use conversions, downloads, or memberships to track campaigns effectively, and be consistent with measuring regularly. Without regular measurements, it isn’t possible for businesses to determine if a QR code marketing code campaign is a success or a failure.
Know Thy Audience
Location based marketing is effective. Find an audience and find out where they hang out the most, and make scanning effortless. If consumers can’t find you, or they can’t scan the code, the QR marketing campaign is destined for failure.
QR Code Dos & Don’ts
Brave marketers embarking on a QR Code marketing campaign may find the following rules helpful:
Include social sharing incentives to extend reach
Include a short URL near the QR code for consumers who don’t have a smart phone
Test the QR code with several models of smart phones and scanning applications
Give consumers a clear call to action
Link QR codes to homepages that aren’t relevant to the print ad
Link to non-mobile optimized web sites
Make QR codes smaller than ¾ in. x ¾ in. on printed pieces
Forget to include the white space around the QR code (QR code scanners may not read codes without the white spaces.)
Include QR codes on billboards or television ads
QR Codes are Still New
Scanning QR codes is still an activity that is in its infancy. While there are a limited number of applications capable of providing QR code scanning capabilities, many consumers don’t know these applications exist. Perhaps mobile developers will catch on and include QR scanning capabilities as a native application.
Mass adoption isn’t currently happening, but QR codes are hardly a passing fad. Marketers and start ups should jump on board the QR code bandwagon. QR code campaigns are very inexpensive, and measuring analytics are simple.
QR Codes Offer Significant Benefits
Once business owners realize the benefits that QR codes can offer, it is certain these helpful little boxes will become more widely used. Additionally, QR codes offer a unique way for businesses and consumers to interact. QR codes can also be used to recruit followers to business social media accounts.
QR codes can stretch marketing dollars further than most types of marketing campaigns. QR codes aren’t confined by the size of an ad, poster, or brochure. QR codes also aren’t affected by the amount of airtime a company can afford to purchase. QR codes provide an effective method for business owners to disseminate information about a company or the company’s products. QR codes offer companies a method to supply consumers with almost an infinite amount of information.