24% of Small Business Owners Define Success as Earning Enough to Live Comfortably; Only 4% Define it as Selling for Big Profit.

Small Business Owners Enjoy What They Do

90% of small business owners state that they enjoy owning their business, and 81% want to stay deeply involved in their business’ operation.

Small Business Owners Care About Their Employees

While 79% of small business owners state that achieving a comfortable lifestyle for themselves is important to them, 72% also want their business efforts to provide that to their employees as well.

Sources: The Hartford Small Business Success Study