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How to Pick Keywords

Courtesy of denharsh

Increase your chances of ranking well in search engines.

What’s the point of putting anything on the Internet if no one will see it? That’s just as much the case for a personal blog as it is for affiliate marketing. Yet, if you don’t do the research into correctly optimizing your online content, there’s almost no chance that anyone will find it in a search engine.

If you’re interested in affiliate marketing and you want to increase traffic to your website in order to inevitably increase sales, it’s time to take a close look at search engine optimization (SEO) using keywords.

What is Search Engine Optimization?

Search engine optimization is when a web page is optimized with keywords so anyone who searches for your information will find it near the top of the list on search engines such as Google, Bing and Yahoo.

In order to do this, you need the right keywords or key phrases. A keyword is a one- to five-word phrase that gets a lot of traffic in search engines. You want to find keywords that are not only highly trafficked, but are relevant to your affiliate marketing product. The keywords are then peppered into the written content on your website, as well as the META data in the site’s HTML code.

As suggested by Allen Moon of Entrepreneur, researching keywords to find the ones that work well in search engine optimization. Use the following tips to help pick the best keywords for your affiliate marketing pages.

Determine Your Key Subjects

Before you can look up the quality of different keywords, you first need to know what your website will be about. The best keywords are the ones that fit your content perfectly.

For example, if you’re marketing an affiliate product that teaches readers how to gain 10 pounds of muscle, possible keywords might be “gaining muscle,” “learn to gain muscle” or “gaining muscle ebook.”

Write down any keyword you can think of that someone might search in order to find your content. Don’t worry if you think some of them might be weak--we’ll find out if they work next. Just know that the more specific your keywords are, the better they’ll work.

Research Your Keywords and Phrases

Now it’s time to see if what you wrote down is any good for your affiliate marketing.

To see the search trends on similar keywords, visit Google Insights for Search. This website lets you enter multiple keywords to see which one gets more traffic. As you’ll see with “how to gain muscle” and “learn to gain muscle,” the first keyword gets much more traffic. In this case, you should focus more on using the first keyword than the second within your content

Once you have three to five keywords, pepper these throughout your content to increase your chances of ranking well in search engines.

Make Sure Your Content Is Worth It

Choosing the right keywords will only get you so far. Once a visitor enters your affiliate marketing website, the quality of your content will decide how long they stay. For better sales, make sure that your content is interesting and unique. It should also be free of spelling errors and grammatical mistakes. And, most importantly, when you use the keywords you found, make sure they flow well with the content and don’t stick out like a sore thumb.

Citations:

http://www.entrepreneur.com/article/205204

 
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