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Under the Hood of Commission Junction

Courtesy of AffiliateBob

Commission Junction is one of the largest affiliate networks operating in North America and a major player in the international market. They have more than half of the top 500 retailers, specialized marketers, and publishers using 3rd party affiliate marketing software, using systems powered by a Commission Junction platform.

What is Affiliate Marketing

According to Webster affiliate marketing is defined as:

“A popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale).”

The Commission Junction Platform

Commission Junction is essentially the connection between individual publishers and some of the strongest brands on the market. These individual publishers have the ability to sign up and promote these brands in exchange for a commission. In addition, as part of seeing that they succeed Commission Junction offers these publishers some of the best marketing tools available to accomplish their tasks while going a step further.

They also offer those advertisers the ability to including themselves as an affiliate for other publishers to promote. This makes being a part of Commission Junction’s clientele advertisers more of a benefit because in this capacity they become easier to find and running their own affiliate program stress free.

Pros to using Commission Junction

- Advertiser can representing famous brands they otherwise couldn’t.

- Better products and brands being offered than its competitors.

Cons to using Commission Junction

- The amount of sheer competition in these markets can be a challenge.

- Can be more complicated to use than some of their competing programs.

Commission Junction helps to create a sense of urgency needed to stimulate activity in an online environment. The Commission Junction platform is versatile enough to allow the management of affiliate relationships to be handled by the subscribing company as well as the option to have the activity managed for them.

The available resources offered by Commission Junction cover a wide range from network access to relationship management and product catalog management to agency services.

Network Access

Within the Commission Junction affiliate network advertisers and publishers are constantly being connected with one another. Here the variety of participating business brands are offered the ability to create partnerships that enhance every one’s online experience.

When working within Commission Junction’s affiliate network a company has direct contact with everyone from top producing publishers the up-and-comers driving innovation. This type of inside connection can present a business with unique opportunities that can be huge returns on investment.

Full Program Management

Commission Junction’s affiliate network allows a business to develop a custom performance marketing plan and will even help implement the plan once its complete. They offer assistance with developing strategies, recruiting, business development, and affiliate management.

Product Catalog Management

“A fresh, well-informed product catalog is the lifeblood of a successful performance marketing program.” - CJ.com

Commission Junction’s affiliate network allows users to design and maintain their own product catalogs. This helps to ensure the best possible results for both the company participating and any of the publishers they decide to partner with.

Creative Services

Commission Junction’s Creative Service team can assist with designing everything needed for affiliate marketing. Items like banner ads, landing pages, and emails are only the beginning. They also offer clients the creation of effective lead generators and a variety of web forms.

CITATIONS:

http://www.cj.com/about-us/affiliate-services

http://www.cj.com/system/files/pdf/AffiliateServices_brochure_052511.pdf

 
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