Why You Should Use AdSense on Your Site

Photo courtesy of Alain Bachellier

Still not sure if Google AdSense is right for you?

Making money on the Internet is one of the most talked-about subjects online. Earning a living from home is the holy grail for many people, and the Internet is making that easier every day.

One of the main ways to make money on the Internet is through online advertising. As a publisher, through a blog or website, you can show ads on your site and earn money every time they’re clicked. This is called Pay Per Click (PPC) advertising. Of all of the advertising services that offer this option, Google AdSense is the most popular.

As you look for ways to make money with your website, consider the many reasons why Google AdSense is a good option.

The Industry Standard

Google AdSense is the standard way to make money from advertising for publishers on the Internet. While there are plenty of other companies that provide this services, this is the most well-known. Nearly any website or blog you visit on the Internet will have Google AdSense ads placed somewhere on the page.

Since the service is an industry standard, readers are used to seeing it on pages, and are more likely to click on them. After all, you want you readers to be comfortable with your website, and the ads are no exception.

A Trusted Brand

Google is one of the largest and most trusted companies on the Internet. This matters especially since you’ll be giving your personal information, including banking account info, in order to use AdSense. By working with Google, you know there’s a much smaller chance of getting scammed. The same can’t be said for the smaller, lesser-known ad service companies.

Passive Income

The main reason to use AdSense is to make money. After all, that’s why you’re thinking of signing up. The big upside to working with PPC advertising like AdSense is that it earns you passive income. Passive income is money that you earn without doing anything. Once you place an AdSense ad on your site, it works for you and you don’t have to do anything more. This frees up your time to work on other things.

As mentioned by Richard Morochove of PC World, you need to earn $100 from your ad spots before you get paid. But, once you do, you’ll see that money in your account by the end of the following month. This means that one webpage could net you earnings for the life of the page--whether months, years or decades--just as long as it still gets traffic and the ads still get clicks.

Customizable Ad Units

As a publisher using Google AdSense, you have some control over how ads looks. You can change the color of text, including links. You can also change background colors and add or remove borders around the ad unit.

Customization comes in handy since ad integration is a key aspect in getting readers to accept the ad unit. If, for instance, you have an obtrusive and oddly colored ad unit, readers will find it an eye sore. They’ll be much less likely to click on the ad because of this. However, if the colors are soothing and easy on the eye, readers are more likely to click.

Use this to your advantage by using the same color scheme as your blog or website when creating AdSense ad spots. For instance, if your website has a white background with black text and pink links, use these same colors for the ad. When it’s integrated, it looks much better on the site. Not all advertising platforms offer this option, so Google AdSense is a good choice for those that want to customize.