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Interested in finding a job or being recruited in the 21st Century? Signing up and actively engaging on the social network, Linkedin.com is almost obligatory. Linkedin has become a goliath in the Recruitment industry and networking millions of professionals every day. Establishing a presence on Linkedin is important and even more so, cultivating a substantial network. Unlike Facebook and Twitter, growing your professional network on Linkedin is a bit more complicated than simply “adding” or “following” whoever on a whim. It can take a little more work but yield even better results for professional development and opportunities. Here's how.
Fill In Your Profile
This may seem obvious but the most important way to increase your network on Linkedin is to complete your profile. This is not the social network to attempt to be anonymous on. Your profile will come up more on Linkedin Search, through Google and other search engines. Use keywords in your profile as well. Recruiters use Linkedin heavily and search by industry and specific skills. There is also the option to upload your full resume as a document. Just like with your resume, double and triple check your Linkedin profile for spelling and grammar errors.
Join Groups
Joining groups relevant to your expertise and experience is one way to engage with fellow industry insiders and initiate new connections. Positively contribute to discussions and get active in multiple groups. There is truly a group for everyone. If you can't find one specific to your exact needs or classification, create a group!
Answer Questions
Questions are asked every day on Linkedin, waiting for expert insight or professional discussion, so contribute. Before long you will be regarded as someone knowledgeable in a subject matter or industry and more people will desire to network with you. Linkedin Answers is an active area of the social network were questions are answered and discussed. Users are ranked by a rating system and a badge is offered for those users who rise to the top as contributors. Wherever you find the opportunity, answering questions on Linkedin is a very effective strategy to increase your visibility on the network.
Follow Companies
Companies have the ability to set up their own Company profile, where information pertinent to their business can be found. It also aggregates all employees with Linkedin profiles under this page. It is useful to follow companies you are interested in for regular updates and job postings. This way you can follow conversations and understand company culture. You'll also be able to identify key employees with the company and network with them.
Share Relevant Content
Share content from other sources on the web is another way to make your profile and visibility on Linkedin even more dynamic. Caution: Linkedin is not just “another” general social network. Be aware that content you share on Linkedin should be professional in nature, related to business or job-hunting. Move away from day-to-day minutia found on networks like Facebook and Twitter. People on Linkedin have a specific desire to share and read engaging material on industry news, presentations and the like.