Docstoc feed for: DocStore->Books->Business

How Search Engine Methodology ?

Samsul Arifin — Sun, 07 Apr 2013 10:46:13 GMT

shared by: Samsul Arifin on: Sunday, April 07, 2013

To effectively optimize for search engines and to better understandwhat's really happening, there is value in knowing how modern searchalgorithms work. This article will walk through the creation of ahypothetical search engine, and will show how this impacts searchengine optimization.

HOW TO PRESS RELEASE YOUR SITE TO SUCCESS

Samsul Arifin — Sun, 07 Apr 2013 10:46:09 GMT

shared by: Samsul Arifin on: Sunday, April 07, 2013

WHAT IS A PRESS RELEASE?Contrary to belief you do not need to have a major life changing news storyto write a press release. Many seem to believe that only major corporationsare allowed to write a press release, since they always have something big toannounce. There is plenty of room for small businesses, sole proprietors, andeven the average everyday web surfer to submit a press release and getnoticed.A press release is defined as a public relations announcement issued to thenews media and targeted publications for the purpose of informing the publicof company developments. It's also described as a publicity tool. BINGO, thelatter is exactly what you'll be using your press release for, a PUBLICITYTOOL! In years past, press releases were announced primarily in print,television news stations and radio stations. Ever since the emergence of theinternet, it's now become much easier for users like you and me to submit apress release and get TRAFFIC to our site within hours! Using the outlinedmethods that will now follow, you can take the concept of writing a 300 wordpress release and turn it into a money making machine for your business!

How to Myspace Promotion

Samsul Arifin — Sun, 07 Apr 2013 10:45:58 GMT

shared by: Samsul Arifin on: Sunday, April 07, 2013

What Is Myspace? I'm sure you've heard of Myspace.com before, if not here is a quickrecap. Myspace is a social networking site where you can build anetwork of "friends" who can share photos, post blogs andcommunicate with each other. That's the general nature of Myspace,but what I'm about to reveal to you are some innovative ways you canstart marketing to myspace users and start receiving traffic FAST!

Performance Consulting

Berrett-Koehler Publishers, Inc. 0 — Sat, 02 Mar 2013 00:02:17 GMT

shared by: Berrett-Koehler Publishers, Inc. 0 on: Saturday, March 02, 2013

The first edition of Performance Consulting introduced a concept which has since become a cornerstone of the human resource, learning and organizational development fields: training and HR solutions must be tied to an organization's business goals. Performance consulting is a process in which a client and consultant partner to achieve business goals by optimizing workgroup performance. In this updated edition, Dana and Jim Robinson provide both a robust conceptual framework and improved tools and techniques to help the reader move from the traditional role to that of a Performance Consultant. They show readers how to work with management to identify the performance required to achieve business goals and assist management in taking actions needed for performance to change. This revised and updated edition features dozens of new tools, techniques and illustrative exercises, and two completely new chapters.

Be BIG

Berrett-Koehler Publishers, Inc. 0 — Sat, 02 Mar 2013 00:01:27 GMT

shared by: Berrett-Koehler Publishers, Inc. 0 on: Saturday, March 02, 2013

This inspiring, charmingly illustrated book challenges each person to show up more fully as individuals and in interactions with others, and to find ways to be big together—nourishing new attitudes that make individuals and organizations better.

The Now Habit at Work

John Wiley & Sons, Inc. 0 — Mon, 25 Feb 2013 00:06:25 GMT

shared by: John Wiley & Sons, Inc. 0 on: Monday, February 25, 2013

Increase productivity, efficiency, and full-brain power when you apply Now Habit strategies to your businessWhat if working harder, stressing more, and putting in more hours aren't the secret to success? What if truly effective managers, entrepreneurs, and businesspeople simply use more of their brain to make creative decisions, work in the zone, and live more fully in the process?The Now Habit at Work gives you a hands-on manual enabling the resilience and focus of champions-the ability to bounce back from set-backs, to believe in yourself, and focus on solving problems rather than seeing only obstacles. This one-of-a-kind program offersTools to enable superior quality work that creates work-life balanceStrategies to maintain focus and self-confidenceTips to conquer stress through effective time management and goal settingDaily exercises to ignite motivation in yourself and others to tackle projects with creativity and ease Filled with practical examples that are throroughly tested and easy to implement, The Now Habit at Work will have you increasing your mindfulness while reforming old habits and reducing your stress. You'll be amazed at how soon your new habits will be inspiring and motivating those around you to new levels of productivity!

History of Greed

John Wiley & Sons, Inc. 0 — Mon, 25 Feb 2013 00:05:16 GMT

shared by: John Wiley & Sons, Inc. 0 on: Monday, February 25, 2013

Praise for HISTORY OF GREED"David Sarna is a visionary technologist. He is also a sophisticated investor and financier. He has written a readable, comprehensive, fascinating, and well-researched book that explores troublesome aspects of the financial system in a way only an experienced insider could."--Jay N. Goldberg, Senior Managing Director, Hudson Ventures"A comprehensive review of what has happened to us in our financial markets over and over and over and over again. It's an important history, written with wit and delivered with wisdom. Undoubtedly, History of Greed will become required reading for anyone serious about understanding the capital markets."--Frederick L. Gorsetman, Founder and Managing Member, Oxbridge Financial Group, LLC400 years of financial fraud in the makingFrom the earliest financial scams of the seventeenth century, through the headline-grabbing Wall Street scandals of our times, History of Greed provides a comprehensive history of financial fraud. In it, David E. Y. Sarna exposes the true and often riveting stories of how both nave and sophisticated investors alike were fooled by unscrupulous entrepreneurs, lawyers, hedge fund managers, CPAs, Texas billionaires, political fundraisers, music managers, financial advisers, and even former Mossad agents. From the people behind the financial fraud and how they did it to why people continually fall prey to scam artists, Sarna outlines what actions you can take today to protect yourself from becoming the victim of tomorrow's "too good to be true" investment opportunity. History of Greed details how markets are manipulated, books are cooked, Ponzi schemes are hatched, and how the government only closes the barn door once the cows have all escaped.

When Prime Brokers Fail

John Wiley & Sons, Inc. 0 — Mon, 25 Feb 2013 00:04:17 GMT

shared by: John Wiley & Sons, Inc. 0 on: Monday, February 25, 2013

An informative primer on the new landscape of leading prime brokersBefore the recent financial crisis, both regulators and market participants disregarded the complex and dangerous nature of the relationship between prime brokers (the banks) and their clients (the funds). In When Prime Brokers Fail, J. S. Aikman examines the convoluted structure of this relationship, the main participants, and the impact of the near collapse of prime brokerages on the financial world.Filled with in-depth insights and expert advice, When Prime Brokers Fail takes a close look at the unheeded risks of prime finance and lays out the steps required for managers to protect their funds and bankers to protect their brokerages.Examines the challenges, trends, and risks within the prime brokerage spaceDiscusses the structural adjustments firms will need to make to avoid similar disastersAnalyzes the complex relationship between hedge funds and their brokerages and the risks that multiply in extraordinary marketsCovers new ways to manage an inherently risky business and the regulations that may soon be introduced into this arenaEngaging and informative, this timely book details the intricacies and interdependencies of prime brokerages and the role that these operations play in our increasingly dynamic financial system.

Renovate to Riches

John Wiley & Sons, Inc. 0 — Mon, 25 Feb 2013 00:04:09 GMT

shared by: John Wiley & Sons, Inc. 0 on: Monday, February 25, 2013

Turn weekend home-improvement projects into big money!Did you know you and your spouse can sell your home every two years and pay no taxes on profits up to $500,000? It's true! In fact, you should think of your home as an investment as much as a place to live. Simple renovations can dramatically increase the value of your home, and you can undertake most of them on your own and in your spare time. Renovate to Riches shows you how to turn your sweat into equity and your home into a moneymaker.Millions of people across America are making their do-it-yourself weekend projects pay off-and you can too. This straightforward guide will show you how to secure financing for your home, accomplish the renovations that add the most value, and get the highest price when you sell. It shows you how to design your own custom plan for creating wealth over five, ten, or even twenty years, and includes detailed case studies that help you avoid common mistakes.Renovate to Riches also includes: An explanation of complicated federal tax codes Tips on finding great homes at bargain prices Advice on financing options Which renovations add the most value Professional guidance on interior design, landscaping, and other home improvement projects Which projects you should be able to handle yourself and which will require a professional contractor How to work with contractors and keep it cheap Practical advice from the experts-real estate agents, brokers and bankers, tax advisors, contractors and carpenters, landscapers, interior and lighting designers, home inspectors, and appraisersRenovate to Riches is not a get-rich-quick scheme. It's a practical, step-by-step guide to building long-term wealth. You don't need the skills of a contractor or the experience of a real estate agent; all you need is a little extra time, a little extra money-and this unbeatable guide.

Doing Business Digitally

New Holland Publishers (Australia) Pty Ltd 0 — Fri, 22 Feb 2013 00:04:18 GMT

shared by: New Holland Publishers (Australia) Pty Ltd 0 on: Friday, February 22, 2013

The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportunities – and an urgent need to change.Doing Business Digitally:demonstrates the increasing power of the internet as a driver of business strategy;demystifies the essential elements of internet marketing;provides examples of how web 2.0, buzz marketing and social media can be used to rapidly grow brand awareness, lead generation and sales;gives practical guidelines for doing ebusiness professionally, drawing on examples from South Africa and abroad;explains step by step how to develop a website that will work as a business tool;shows how search engine marketing can generate traffic to a web page;provides rules to maximise the effectiveness of email marketing and online advertising; andpresents a simple eight-step approach to developing a strategy that minimises risk and provides a clear path to success.Complete with a step-by-step strategy guide and comprehensive glossary, Doing Business Digitally shows the way in which companies need to evolve if they are to stay relevant and exploit new opportunities.

The Next Level

Nicholas Brealey Publishing 0 — Thu, 21 Feb 2013 00:02:16 GMT

shared by: Nicholas Brealey Publishing 0 on: Thursday, February 21, 2013

After the thrill of promotion to an executive position comes the sobering reality of just how difficult it is to succeed at this level—and how hard it can be to find help. Some 40 percent of new executives don't last 18 months. Why do so many employees with strong track records derail when promoted to the executive suite? In The Next Level, Scott Eblin draws on 20 years of experience as a leader and executive coach to identify why new executives fail—and offers a practical program for achieving success. Rising executives must understand that the strengths and actions that drove their career progress at lower levels—such as technical prowess—will not necessarily sustain their success as executives. They need to adopt new behaviors and beliefs, and, more important, let go of old ones. Eblin identifies nine sets of opposing behaviors that can make or break new executives and describes how to handle them. To illustrate his points, he interviews 30 accomplished senior executives who offer candid, mentoring stories about breaking into the executive ranks and what worked and didn't work for them. Beyond this tactical advice, Eblin provides a framework for transformational behavior and thinking—for creating executive presence, the confidence that is critical for success. The book concludes with a process for readers who want to identify their highest-priority development opportunities and work to improve their executive-level potential. The Next Level is essential for corporate leaders who have just been promoted to or are on track for the executive level, as well as for leadership development specialists and coaches.

Earnings inequalities

Emerald Group Publishing Limited 0 — Sun, 03 Feb 2013 00:15:53 GMT

shared by: Emerald Group Publishing Limited 0 on: Sunday, February 03, 2013

This e-book download was originally published as 'Earnings inequalities', International Journal of Manpower Volume 25, Issue 3, 4.

Privatize This?

ABC-CLIO — Fri, 01 Feb 2013 00:05:20 GMT

shared by: ABC-CLIO on: Friday, February 01, 2013

From 2000 to 2008, the Bush Administration championed privatization like no other before it, awarding hundreds of billions of dollars in contracts to outsource services and pushing for greater-than-ever privatizing of our schools, the retirement system, even the war in Iraq. But privatization continues to be a controversial concept, and is as synonymous with waste, cronyism, and fraud as it is with efficiency and competition.

Clear Leadership

Nicholas Brealey Publishing 0 — Fri, 01 Feb 2013 00:04:38 GMT

shared by: Nicholas Brealey Publishing 0 on: Friday, February 01, 2013

Hidden agendas, unresolved conflicts, crucial issues never discussed—these examples of drama in the office are what the author calls, "interpersonal mush." Conflicts or issues can dominate the workplace and hamper honest communication. Clear Leadership directly tackles these issues by providing specific tools and techniques; as well as personal stories of individuals who have put the principles and practices of Clear Leadership into action. Beginning with exploring interpersonal qualities, employees can achieved outstanding results for themselves and their organizations. Expanding on the powerful concepts that made the first edition a success, this fully revised edition looks beyond what it takes to lead performance. Clear Leadership now includes 23 skill-building exercises, dozens of case examples, and alternative thinking about approaches to conversations. Additional chapters put a sharper focus on ways the original model of the four selves (the Aware Self, the Curious Self, the Appreciative Self, and the Descriptive Self) can help us all learn from our collective experiences, avoid miscommunication, and cut through the "mush."

Doing Business in a Digital World

Emerald Group Publishing Limited 0 — Thu, 31 Jan 2013 00:04:19 GMT

shared by: Emerald Group Publishing Limited 0 on: Thursday, January 31, 2013

This e-book offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of articles deals with utilization of information technology by firms as both a marketing tool and a means to manage supply chains effectively. The second group deals with different digital technologies and explores how these have been used to improve firm effectiveness. In sum, the articles provide both theoretical and practical perspectives on the use and utility of various digital technologies in creating business value

Electronic HRM in Theory and Practice

Emerald Group Publishing Limited 0 — Thu, 31 Jan 2013 00:03:57 GMT

shared by: Emerald Group Publishing Limited 0 on: Thursday, January 31, 2013

We hope that this book clarifies the need to crystallize a theoretical framework for e-HRM research, raises further questions, and supports discussions.Organizations have increasingly been introducing web-based applications for HRM purposes, and these are frequently labeled as electronic Human Resource Management (e-HRM). Much is expected of e-HRM in terms of improving the quality of HRM and increasing its contribution to company performance. Major investments are involved and are justified given the expectations that e-HRM will improve HRM quality in organizations by freeing staff from administrative loads. These beliefs originate from ideas about the endless possibilities of information technologies (IT) in facilitating HR practices, and about the infinite capacity of HRM to adopt IT.At the same time, it is not clear where e-HRM research should be positioned. Is it a new and substantial research area, or at the "crossroads" of other academic domains, such as Innovation Management, IT implementation, and/or HRM? Theoretical complexity has practical consequences for e-HRM projects and their management. The one-sided scholarly e-HRM works available fail to fully address this lack of clarity and, if anything, deepen the divisions between the various academic domains.To this end, we have been involved in a series of research projects, academic workshops, and conferences exploring the application of information technologies to various HR practices. Along with the Special Issues of the International Journal of HRM, International Journal of Technology and Human Interactions, and International Journal of Training and Development, this volume is a tangible outcome of three European e-HRM Academic Workshops (2006, 2008, 2010), and two International Workshops on Human Resource Management (2007 and 2008). Further, we gratefully acknowledge Graeme Martin, Martin Reddington, and Heather Alexander for their 2008 book on technology and transforming HR. By focusing on the theories

Magnetic Service

Berrett-Koehler Publishers, Inc. 0 — Sat, 26 Jan 2013 00:05:48 GMT

shared by: Berrett-Koehler Publishers, Inc. 0 on: Saturday, January 26, 2013

Cultivating and keeping customers long-term should be a primary goal of any company, but binding customers to a brand can be challenging at best. This is where "magnetic service" comes in. In this inspiring book, authors Chip and Bilijack Bell show how any business can create a cult-like following of customers who don't just forgive them when they err but actually help them correct the problem, who don't just recommend them but insist that their friends do business with them. Part 1 explains the seven magnetic service secrets — from "Make Trust a Verb" to "Empower Customers Through Comfort." Part 2 looks at the leadership side of this strategy, emphasizing such qualities as leading naturally, nurturing discovery, and having soul. Dozens of real-life examples illustrate the seven secrets of magnetic service in action and show precisely what leaders can do to create a culture of magnetic service in any organization.

Biocybernetics

Emerald Group Publishing Limited 0 — Thu, 24 Jan 2013 00:01:37 GMT

shared by: Emerald Group Publishing Limited 0 on: Thursday, January 24, 2013

This e-book is devoted to the research of Professor Yves Cherruault and his colleagues at MEDIMAT, Universit Pierre et Marie Curie – Paris VI, France. Professor Cherruault and his colleagues are already recognised worldwide for their contribution to the fields of mathematical modeling and mathematical methods pertaining to the life sciences. The first section of this e-book deals with methodology, and newly devised versions of the world-acclaimed Adomian and Alienor methods. The second section looks at the applications of these methods to identification and optimal control. The third section lists brief research summaries of current work in progress.

Switched On

John Wiley & Sons, Inc. 0 — Sun, 13 Jan 2013 00:03:49 GMT

shared by: John Wiley & Sons, Inc. 0 on: Sunday, January 13, 2013

Life is too short to just come in for the paychequeLet's face it, you work for the best years of your life and spend most of your waking hours on the job, so make sure you are energized, fulfilled and buzzing. Switched On will help you leap outside your comfort zone and awaken your creativity.Blast through the old thinkingSwitched On shows you how to think like an entrepreneur - have ideas, spot the opportunities, see the future and make things happen. The future belongs to fresh thinkers, so turn your receptors on and get ready to bring the real you to work.They'll love you for itGo on, unleash yourself - you'll be surprised at how indispensable you become. You have it in you - you just need to switch it on'Not all of us can be great entrepreneurs but all of us can be innovative and enterprising in whatever role we perform. This book is a great guide and an inspiration on how to achieve this' Miles Templeman, Director General, Institute of Directors.

Research in Consumer Behavior

Emerald Group Publishing Limited 0 — Sat, 12 Jan 2013 00:06:08 GMT

shared by: Emerald Group Publishing Limited 0 on: Saturday, January 12, 2013

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. The perspectives embraced include managerial strategies, motivational mechanisms, social influences, and product and brand evaluations. Approximately half of the papers in the present volume were selected from those accepted for the 5th Annual Consumer Culture Theory Conference held at the University of Wisconsin in June of 2010. Together this latter set of interpretive papers presenting cutting edge interpretive consumer research. They also add to the richness of the topics covered in the volume, including chapters emphasizing brands, fashions, blogs, service receipt, and consumption experiences. They also add to the methodological scope of the volume, including uses of ethnography, autoethnography, netnography, and discourse analysis. Altogether the volume is a good reflection of what is happening in the field of consumer research.

Demographic Change and the Fashion Market

Emerald Group Publishing Limited 0 — Sat, 12 Jan 2013 00:04:20 GMT

shared by: Emerald Group Publishing Limited 0 on: Saturday, January 12, 2013

This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour.

New Technology-Based Firms in the New Millennium

Emerald Group Publishing Limited 0 — Sun, 06 Jan 2013 00:04:48 GMT

shared by: Emerald Group Publishing Limited 0 on: Sunday, January 06, 2013

This volume is a collection of the best papers presented at the HTSF Conference held at Manchester Business School, UK, in June 2007, from which three major themes have emerged: the critical problems of HTSF financing; aspects of strategic development in HTSFs; and HTSF marketing problems, often in a "born global" strategic context. The New Technology-Based Firms in the New Millenium series provides up to date research on a variety of aspects of High Technology Small Firm formation and growth (HTSFs) from a range of interdisciplinary perspectives and from national contexts throughout the world. This edited book series reflects on and shapes currently popular national government policies insofar as they relate to HTSFs. It is the only international publication specifically dealing with HTSF formation and growth and it uniquely provides an uninterrupted record of research in this area since 1993. This latest volume is a collection of the best papers presented at the HTSF Conference held in the United Kingdom at Manchester Business School in June 2007. Three major themes have emerged. Six particularly strong chapters of this volume are devoted to the critical problems of HTSF financing, comprising two contributions from the United Kingdom and individual chapters from Sweden, the Irish Republic, Italy, and Belgium. A further four papers are concerned with aspects of strategic development in HTSFs, and a final group of three papers deal with HTSF marketing problems, often in a "born global" strategic context.

Introduction to Homeland Security

Elsevier — Sun, 06 Jan 2013 00:04:29 GMT

shared by: Elsevier on: Sunday, January 06, 2013

Bullock and Haddow have set the standard for homeland security textbooks, and they follow up their top-selling second edition with this substantially improved third edition. Faculty, students, and professional practitioners value the decades of experience that the authors bring to their analysis, and their passionate argument for an all-hazards approach to enhancing America's safety is now presented still more cogently.Links to the most current online government information help to keep the text up to date in this rapidly developing field. The pedagogical elements in the bound book as well as the ancillaries have been expanded with more provocative discussion questions, clearly stated objectives, and new illustrations and examples drawn from recent events.The bedrock principles of preparing for, mitigating, managing, and recovering from a disaster remain the same through the years, and this revision emphasizes their value with new clarity and conviction.NEW TO THIS EDITION:New chapter on the future of homeland securityUpdates include developments since 2006, such as the shift from DHS to HHS of National Disaster Medical SystemAdditional online resources keep readers in touch with latest developmentsSlideshow of key moments in American homeland security, including 9/11 and Katrina

StartupCFO: 10 Critical Issues for Small Business

John Schenk — Thu, 03 Jan 2013 09:43:48 GMT

shared by: John Schenk on: Thursday, January 03, 2013

This guide provides a valuable overview of the most important financial considerations facing startups and small businesses today – Entity Formation, Organizational Structure, Capital Structure, Equity Incentives, Investor Presentations, Financial Models, Financing, Accounting, Systems/Services and Exit Strategies.An invaluable tool for entrepreneurs and small businesses alike, this 41-page guide includes helpful images/examples and many highly useful tips and recommendations to get your business going.

Emotion Download - Goal Setting

m-y books Ltd 0 — Thu, 03 Jan 2013 00:32:55 GMT

shared by: m-y books Ltd 0 on: Thursday, January 03, 2013

Text Companion to Goal Setting Audio Download Available from Itunes , Amazon and all good download stores Goal setting can help to rebalance your life.Goal setting should be directed toward getting essential emotional and physical needs met in a balanced way from your environment.In this download you learn about new understandings of what it really means to be human: what makes us all "tick" as individuals, and why it is that sometimes we experience emotional difficulties. You will also learn what to do about it, which is to set goals that get essential needs better met and to use your resources in the right way to achieve these goals. These needs and resources are our human givens - the givens of human nature.And what will then happen as you find more balance in your life is that the emotional difficulties you may be experiencing (for example depression, anxieties, addictions, obsessions) will tend to fade.E Motion downloads are based on the human givens approach to mental healing and health - the newest and most radical school of psychology in 40 years. This rapidly expanding approach is UK based and just 10 years old.This audio series can complement your Human Givens therapy, but it can also be used as a standalone self-help programme.Andrew Richardson is a director of the London Human Givens Centre and a qualified Human Givens practitioner.

Investing with Volume Analysis

Pearson Education — Tue, 01 Jan 2013 01:33:09 GMT

shared by: Pearson Education on: Tuesday, January 01, 2013

Note: CD-ROM/DVD and other supplementary materials are not included.This is the eBook version of the printed book.Analyzing volume can help you look deep inside trends, identify shifts more rapidly, and earn higher profits with less risk. Now, award-winning stock analyst Buff Pelz Dormeier shows exactly how to make volume analysis work for you. Analyze volume responsiveness, reliability, risk, and returns—and use your insights to optimize every trade!

Fired Up or Burned Out

Thomas Nelson Inc. 0 — Tue, 01 Jan 2013 01:32:26 GMT

shared by: Thomas Nelson Inc. 0 on: Tuesday, January 01, 2013

Indisputable evidence has revealed the greatest threat to America's economy. Is it off–shoring labor? Unethical corporate practices? A turbulent market that forces downsizing? No. A Gallup Organization survey of more than one million Americans show that nearly 75 percent of all workers are disengaged. Employee disengagement is a widespread malady in American organizations, causing the loss of billions of dollars, hours of dissatisfaction, and work lives lacking true value. In his book, Fired Up or Burned Out, Michael Stallard shares the three key actions necessary to transform even a lethargic, disconnected organization or office into an impassioned, innovative, and thriving workplace.

Truth or Delusion?

Thomas Nelson Inc. 0 — Tue, 01 Jan 2013 01:32:00 GMT

shared by: Thomas Nelson Inc. 0 on: Tuesday, January 01, 2013

Many books teach the "who / what / where / why / how" of professional networking. Truth or Delusion separates the reality from the fantasy by presenting Truths and Delusions about networking and then shows why they are either real or fakes. For example: Delusion: The best way to ensure referral success is to treat your referral sources by the "Golden Rule." Treat them the way you would want to be treated. Truth: The best way is to treat your referral sources the way THEY want to be treated. The referral process is more about emotion than facts. Find out how your referral sources want to be treated and how they would like you to treat their referrals.

Notes On The Theory Of Choice

Perseus Books Group 0 — Tue, 01 Jan 2013 01:31:08 GMT

shared by: Perseus Books Group 0 on: Tuesday, January 01, 2013

In these notes, Professor Kreps surveys the standard models of choice under uncertainty that lie at the heart of microeconomic theory. Choice and preference, ordinal utility, von Neumann–Morganstern utility and utility functions for money, and subjective probability and subjective expected utility are among the standard topics covered. These notes provide a rigorous but accessible introduction to the theory of choice for mathematically inclined undergraduates and/or graduate students in economics, finance, and related disciplines.

Jim Cramer's Mad Money

Simon & Schuster, Inc. 0 — Tue, 01 Jan 2013 01:28:44 GMT

shared by: Simon & Schuster, Inc. 0 on: Tuesday, January 01, 2013

"Investing well isn't easy, but it is possible. My goal in life is to make it easier for you to make money."Jim Cramer is the champion of the middle-class investor. Every night on Mad Money, he provides valuable information about stocks, steering investors away from danger zones and leading them to the investments that can turn a lackluster portfolio into a powerhouse of profit. In his new book, he shows investors how to take the advice on his TV program and put it into action.Cramer walks investors through the key decisions they have to make: understanding their tolerance for risk and defining their goals, doing the essential homework on a stock, and knowing how to buy and sell stocks the right way -- the Cramer way. This is a true nuts-and-bolts guide to investing, from Cramer's detailed discussion of the sort of homework investors must do to his own guidelines for knowing when and how to sell stocks.Mad Money is a hugely entertaining television program, but it also offers valuable information that can be the basis for a winning portfolio. Cramer shows how to turn the "Lightning Round" into a terrific tool for investing; it's stock-market strength training. He reveals how he can assess a stock in only seconds -- a valuable skill that every investor can acquire and put to good use. He explains what to look for in his CEO and CFO interviews, and how to use those conversations to make successful investment decisions. He reviews some of his best calls made on Mad Money, as well as some of his worst ones, to extract ten lessons from each that can profit every investor. And for the Mad Money junkies who just can't get enough, Cramer goes behind the scenes to explain everything from the reason behind his deliberate mispronunciations to his notorious chair abuse to the zany props and buttons that keep things humming.From the first "Booyah" to the last roar of the bull, Mad Money is every investor's favorite television program, and Jim Cramer's Mad Money is the book that c

Teaching Economics in Troubled Times

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 01:27:15 GMT

shared by: Taylor & Francis Inc; 0 on: Tuesday, January 01, 2013

In the Great Recession of 2007-2010, Americans watched their retirement savings erode and the value of their homes decline while the unemployment rate increased and GDP sank. New demands emerged for unprecedented government intervention into the economy. While these changes have a dramatic impact on society at large, they also have serious implications for the content and teaching of economics. Teaching Economics in a Time of Unprecedented Change is a one-stop collection that helps pre- and in-service social studies teachers to foster an understanding of classic content as well as recent economic developments. Part I offers clear and teachable overviews of the nature of today's complex economic crisis and the corollary changes in teaching economics that flow from revising and updating long-held economic assumptions. Part II provides both detailed best practices for teaching economics in the social studies classroom and frameworks for teaching economics within different contexts including personal finance, entrepreneurship, and history. Part III concludes with effective strategies for teaching at the elementary and secondary school levels based on current research on economic education. From advice on what every economics teacher should know, to tips for best education practices, to investigations into what research tells us about teaching economics, this collection provides a wealth of contextual background and teaching ideas for today's economics and social studies educators. Additional information and resources can be found at the authors' website neweconteaching.com.

The Encyclopedia of Operations Management

Pearson Education — Tue, 01 Jan 2013 01:22:52 GMT

shared by: Pearson Education on: Tuesday, January 01, 2013

Note: CD-ROM/DVD and other supplementary materials are not included.This is the perfect "field manual" for every supply chain or operations management practitioner and student. The field's only single-volume reference, it's uniquely convenient and uniquely affordable. With nearly 1,500 well-organized definitions, it can help students quickly create an integrated mental map of the entire field, and prepare for case discussions, exams, and job interviews. For instructors, it serves as an invaluable desk reference and teaching aid that goes far beyond typical dictionaries. For working managers, it offers a precise shared language, with insights for making their processes better, faster, cheaper, and stronger; and for supporting any Six Sigma, Lean, or Lean Sigma training program. Leading expert Arthur V. Hill provides complete coverage of accounting, customer service, distribution, e-business, economics, finance, forecasting, human resources, industrial engineering, industrial relations, inventory management, healthcare management, Lean Sigma/Six Sigma, lean thinking, logistics, maintenance engineering, management information systems, marketing/sales, new product development, operations research, organizational behavior/management, personal time management, production planning and control, purchasing, reliability engineering, quality management, service management, simulation, statistics, strategic management, systems engineering, supply chain management, supply management, theory of constraints, transportation, and warehousing. Multiple figures, graphs, equations, Excel formulas, VBA scripts, and references are designed to support both learning and application.

The Poverty of Clio

Princeton University Press 0 — Tue, 01 Jan 2013 01:22:48 GMT

shared by: Princeton University Press 0 on: Tuesday, January 01, 2013

The Poverty of Clio challenges the hold that cliometrics—an approach to economic history that employs the analytical tools of economists—has exerted on the study of our economic past. In this provocative book, Francesco Boldizzoni calls for the reconstruction of economic history, one in which history and the social sciences are brought to bear on economics, and not the other way around.Boldizzoni questions the appeal of economics over history—which he identifies as a distinctly American attitude—exposing its errors and hidden ideologies, and revealing how it fails to explain economic behavior itself. He shows how the misguided reliance on economic reasoning to interpret history has come at the expense of insights from the humanities and has led to a rejection of valuable past historical research. Developing a better alternative to new institutional economics and the rational choice approach, Boldizzoni builds on the extraordinary accomplishments of twentieth-century European historians and social thinkers to offer fresh ideas for the renewal of the field.Economic history needs to rediscover the true relationship between economy and culture, and promote an authentic alliance with the social sciences, starting with sociology and anthropology. It must resume its dialogue with the humanities, but without shrinking away from theory when constructing its models. The Poverty of Clio demonstrates why history must exert its own creative power on economics.

Investing in People

Pearson Education — Tue, 01 Jan 2013 01:22:40 GMT

shared by: Pearson Education on: Tuesday, January 01, 2013

More than ever before, HR practitioners must empirically demonstrate a clear link between their practices and firm performance. In this book, Wayne F. Cascio and John W. Boudreau show exactly how to choose, implement, and use metrics to improve decision-making, optimize organizational effectiveness, and maximize the value of HR investments.

The Darwin Economy

Princeton University Press 0 — Tue, 01 Jan 2013 01:21:58 GMT

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Who was the greater economist—Adam Smith or Charles Darwin? The question seems absurd. Darwin, after all, was a naturalist, not an economist. But Robert Frank, New York Times economics columnist and best-selling author of The Economic Naturalist, predicts that within the next century Darwin will unseat Smith as the intellectual founder of economics. The reason, Frank argues, is that Darwin's understanding of competition describes economic reality far more accurately than Smith's. And the consequences of this fact are profound. Indeed, the failure to recognize that we live in Darwin's world rather than Smith's is putting us all at risk by preventing us from seeing that competition alone will not solve our problems.Smith's theory of the invisible hand, which says that competition channels self-interest for the common good, is probably the most widely cited argument today in favor of unbridled competition—and against regulation, taxation, and even government itself. But what if Smith's idea was almost an exception to the general rule of competition? That's what Frank argues, resting his case on Darwin's insight that individual and group interests often diverge sharply. Far from creating a perfect world, economic competition often leads to "arms races," encouraging behaviors that not only cause enormous harm to the group but also provide no lasting advantages for individuals, since any gains tend to be relative and mutually offsetting.The good news is that we have the ability to tame the Darwin economy. The best solution is not to prohibit harmful behaviors but to tax them. By doing so, we could make the economic pie larger, eliminate government debt, and provide better public services, all without requiring painful sacrifices from anyone. That's a bold claim, Frank concedes, but it follows directly from logic and evidence that most people already accept.

Hayek, Mill and the Liberal Tradition

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 01:21:43 GMT

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This book considers the relationship between Hayek and Mill, taking issues with Hayek's criticism of Mill and providing a broader perspective of the liberal tradition. Featuring contributions from the likes of Ross Emmett, Leon Montes and Robert Garnett, these chapters ask whether Hayek had an accurate reading of the ideas of Mill and Smith, as well as considering themes such as sympathy and analytical egalitarianism that play a large part in the liberal tradition, but less in work of Hayek These chapters argue that addition of these key ideas to the Hayekian corpus leads to a far broader understanding of the liberal tradition than that provided by Hayek

The Darwin Economy - DOC

Princeton University Press 0 — Tue, 01 Jan 2013 01:18:45 GMT

shared by: Princeton University Press 0 on: Tuesday, January 01, 2013

Who was the greater economist--Adam Smith or Charles Darwin? The question seems absurd. Darwin, after all, was a naturalist, not an economist. But Robert Frank, New York Times economics columnist and best-selling author of The Economic Naturalist, predicts that within the next century Darwin will unseat Smith as the intellectual founder of economics. The reason, Frank argues, is that Darwin's understanding of competition describes economic reality far more accurately than Smith's. And the consequences of this fact are profound. Indeed, the failure to recognize that we live in Darwin's world rather than Smith's is putting us all at risk by preventing us from seeing that competition alone will not solve our problems.Smith's theory of the invisible hand, which says that competition channels self-interest for the common good, is probably the most widely cited argument today in favor of unbridled competition--and against regulation, taxation, and even government itself. But what if Smith's idea was almost an exception to the general rule of competition? That's what Frank argues, resting his case on Darwin's insight that individual and group interests often diverge sharply. Far from creating a perfect world, economic competition often leads to "arms races," encouraging behaviors that not only cause enormous harm to the group but also provide no lasting advantages for individuals, since any gains tend to be relative and mutually offsetting.The good news is that we have the ability to tame the Darwin economy. The best solution is not to prohibit harmful behaviors but to tax them. By doing so, we could make the economic pie larger, eliminate government debt, and provide better public services, all without requiring painful sacrifices from anyone. That's a bold claim, Frank concedes, but it follows directly from logic and evidence that most people already accept.

Social Media Marketing with Established Technologies (Collection)

Pearson Education — Tue, 01 Jan 2013 01:18:40 GMT

shared by: Pearson Education on: Tuesday, January 01, 2013

Note: CD-ROM/DVD and other supplementary materials are not included.A brand new collection of state-of-the-art insights into social media marketing with established technologies, from world-renowned experts... in a convenient e-format, at a great price!Drive powerful social media marketing profits from proven tools—including Facebook, Twitter, LinkedIn, YouTube, and email.Six great mini-guides show you how to drive maximum profits from proven social media platforms and tools—easily, quickly, painlessly! Robert Scott Corbett's How to Make Money with Social Media Optimization helps you master ""SMO"": the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and increase profits. In How to Make Money with Email Marketing, Corbett reveals how to use email to reach more prospects, retain more customers, and make more sales. Next, in How to Make Money Marketing Your Business on YouTube, top content marketer Jamie Turner walks you step-by-step through growing revenues with user-generated video. Turner's How to Make Money Marketing Your Business on LinkedIn introduces powerful new techniques for attracting clients and customers on LinkedIn, even on a microscopic budget. His How to Make Money Marketing Your Small Business on Twitter offers step-by-step techniques for tweeting your way to profits, and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money Marketing Your Business on Facebook, legendary social marketing pioneer Clara Shih distills all you need to win on Facebook: strategy, systems, policies, and execution.From world-renowned leaders in social media marketing, including Robert Scott Corbett, Jamie Turner, and Clara Shih.

Drive Tourism

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 01:18:20 GMT

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Since the post World War Two boom in private automobile ownership, Drive Tourism has transformed the tourism landscape by facilitating dispersal and the growth of attractions and tourism related infrastructure beyond the zones that had previously emerged around seaports and railway terminals. The automobile has made regional dispersal possible and created opportunities for many small rural communities to supplement rural economies with a tourism economy. Drive Tourism is a popular form of tourism activity that has significantly contributed to the development of Tourism in many nations, but has received relatively little attention in the literature.This book is the first attempt to provide a global comprehensive review and scholarly investigation into this popular and growing form of tourism. It draws on a vast range of geographical locations to critically explore the impacts of drive tourism in developed and underdeveloped regions. It evaluates tourism authorities' response to the Drive Tourism Experience, and offers operational insights into the management of the drive experience as well as providing original empirical research and insights into the field that will contribute to future investigation. In doing so it explores the many forms of drive tourism from caravanning to fly drive touring.

Information Choice in Macroeconomics and Finance - DOC

Princeton University Press 0 — Tue, 01 Jan 2013 01:16:20 GMT

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Most theories in economics and finance predict what people will do, given what they know about the world around them. But what do people know about their environments? The study of information choice seeks to answer this question, explaining why economic players know what they know—and how the information they have affects collective outcomes. Instead of assuming what people do or don't know, information choice asks what people would choose to know. Then it predicts what, given that information, they would choose to do. In this textbook, Laura Veldkamp introduces graduate students in economics and finance to this important new research.The book illustrates how information choice is used to answer questions in monetary economics, portfolio choice theory, business cycle theory, international finance, asset pricing, and other areas. It shows how to build and test applied theory models with information frictions. And it covers recent work on topics such as rational inattention, information markets, and strategic games with heterogeneous information.Illustrates how information choice is used to answer questions in monetary economics, portfolio choice theory, business cycle theory, international finance, asset pricing, and other areasTeaches how to build and test applied theory models with information frictionsCovers recent research on topics such as rational inattention, information markets, and strategic games with heterogeneous information

Investing Essentials

Pearson Education — Tue, 01 Jan 2013 01:15:15 GMT

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Note: CD-ROM/DVD and other supplementary materials are not included.If you liked this Short, you might also like Fire Your Stock Analyst!: Analyzing Stocks On Your Own, 2nd Edition (9780137010233) by Harry Domash. Available in print and digital formats.Six short-and-sweet, quick-start investing primers: practical guidance on ETFs, dividend stocks, growth stocks, emerging markets, and more! Concise but comprehensive, Harry Domash's six quick-start investing guides give you crucial information for investing profitably in any market environment. Learn what you need to know, without useless theory or number-crunching that doesn't matter! Includes practical, up-to-the-minute primers on ETFs, emerging markets, dividend stocks, growth stocks, advanced growth stock analysis, and mutual funds/closed-end funds!

Life on the Wire

Thomas Nelson Inc. 0 — Tue, 01 Jan 2013 01:11:53 GMT

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Life on the Wireteaches readers how to harmonize the natural tension between working and living.Life is naturally imbalanced–––some seasons require more work and others, more life. We don't need another attempt at a formula for perfect balance; equal parts work and life. Instead we need a formula for purposeful imbalance, a how–to for purposefully leaning toward work without missing out on life, and purposefully leaning toward life without damaging a career. To this end,Life on the Wireteaches readers how to harmonize the ten most common tension points that arise in our efforts to simultaneously work and live well."I've always believed that when you're at work, you should work hard, andwhen you're at home, you should play hard. That's easy to say, but for a lotof people it's hard to do. In Life on the Wire, Todd Duncan clears up the mythabout the 'balanced' life and shows you how to rejoice in the purposeful–and planned–imbalanced life.– Dave RamseyBest–selling author and host ofthe Dave Ramsey Show"There are a whole lot of people driving themselves crazy trying to 'live abalanced life.' You and I know it doesn't work! Todd Duncan's new bookshows us what does work! How to transform natural imbalance into harmony!A must read!"– Bob Beaudinebest–selling author,The Power of WHO

Managing Leadership Transition for Nonprofits

Pearson Education — Tue, 01 Jan 2013 01:11:47 GMT

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This is the eBook version of the printed book.For nonprofits, leadership transitions are a time of high risk. This book explains why transitions are so challenging, and shows how to replace chaos and crisis with proven, sustainable planning. The authors show how to systematically identify, introduce, support, and monitor leaders in ways that enhance performance and promote the organizational mission.

Public Relations in Global Cultural Contexts

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 01:10:39 GMT

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While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative 'ways of knowing' that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.

The Pep Talk

Thomas Nelson Inc. 0 — Tue, 01 Jan 2013 01:04:03 GMT

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The Pep Talk is a sports story–with solid business applications–about an underdog football team defeating a formidable opponent. Typically, a novelette of this type peaks at the end of the game, but it's in the pep talk where the real story begins.A stranger convinces the coach of a team with a 24–game losing streak to allow him to give a pep talk before they go up against a winning team. The underdog team is victorious because of the influence of this stranger. The pep talk and the actual game are intriguing, but the real story begins 29 years later when the coach, suffering from a brain tumor, discovers the stranger had prophesized specific events that occurred in the ensuing game. Is there a logical explanation? Is there a spiritual explanation? The answers to these questions capture the reader's attention to the very end.

Complex Economics

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 01:03:41 GMT

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The economic crisis is also a crisis for economic theory. Most analyses of the evolution of the crisis invoke three themes, contagion, networks and trust, yet none of these play a major role in standard macroeconomic models. What is needed is a theory in which these aspects are central. The direct interaction between individuals, firms and banks does not simply produce imperfections in the functioning of the economy but is the very basis of the functioning of a modern economy. This book suggests a way of analysing the economy which takes this point of view.The economy should be considered as a complex adaptive system in which the agents constantly react to, influence and are influenced by, the other individuals in the economy. In such systems which are familiar from statistical physics and biology for example, the behaviour of the aggregate cannot be deduced from the behaviour of the average, or "representative" individual. Just as the organised activity of an ants' nest cannot be understood from the behaviour of a "representative ant" so macroeconomic phenomena should not be assimilated to those associated with the "representative agent". This book provides examples where this can clearly be seen. The examples range from Schelling's model of segregation, to contributions to public goods, the evolution of buyer seller relations in fish markets, to financial models based on the foraging behaviour of ants. The message of the book is that coordination rather than efficiency is the central problem in economics. How do the myriads of individual choices and decisions come to be coordinated? How does the economy or a market, "self organise" and how does this sometimes result in major upheavals, or to use the phrase from physics, "phase transitions"? The sort of system described in this book is not in equilibrium in the standard sense, it is constantly changing and moving from state to state and its very structure is always being modified. The economy is not a ship sailing

The German Economy in the Twentieth Century (Routledge Revivals)

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 01:02:04 GMT

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First published in 1990, this book traces the logic and the peculiarities of German economic development through the Weimar Republic, Third Reich and Federal Republic. Providing a comprehensive analysis of the period. The book also assesses controversial issues, such as the origins of the Great Depression, the primacy of politics or economics in the decision to invade Poland and the future risks to the Weltmeister economy of the Federal Republic oppressed by unemployment, the huge debts of some of its trading partners, and the possibility of worldwide protectionism.

Critical Issues in Air Transport Economics and Business

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 01:00:55 GMT

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This book offers material for strategic thinking featuring contributions from key figures in Europe, the US and Asia. The focus of the book expands from economic to legal issues, bankruptcy and safety and security. The carefully selected papers offer a thorough and structured analysis of major current developments in the air transport industry. Fully up to date, topics covered include competitive strength, capacity utilisation and risk.The most likely future scenarios are more or less known. Only, the timeframe remains uncertain. The speed at which the various market players in the air transport chain will implement their strategies remains the key question. This depends on a whole range of exogenous and endogenous variables, as this book aspires to demonstrate. As both an overview of the current issues affecting the industry and as a cohesive set of strategic documents, therefore, this collection will prove invaluable for policy makers and researchers alike.

Design Economies and the Changing World Economy

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 00:59:19 GMT

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Design is central to every service or good produced, sold and consumed. Manufacturing and service companies located in high cost locations increasingly find it difficult to compete with producers located in countries such as India and China. Companies in high-cost locations either have to shift production abroad or create competitive advantage through design, innovation, brand and the geographic distribution of tasks rather than price.Design Economies and the Changing World Economy provides the first comprehensive account of the relationship between innovation, design, corporate competitiveness and place. Design economies are explored through an analysis of corporate strategies, the relationship between product and designer, copying and imitation including nefarious learning, design and competitiveness, and design-centred regional policies. The design process plays a critical role in corporate competitiveness as it functions at the intersection between production and consumption and the interface between consumer behaviour and the development and design of products. This book focuses on firms, individuals, as well as national policy, drawing attention to the development of corporate and nation based design strategies that are intended to enhance competitive advantage. Increasingly products are designed in one location and made in another. This separation of design from the place of production highlights the continued development of the international division of labour as tasks are distributed in different places, but blended together to produce design-intensive branded products.This book provides a distinctive analysis of the ways in which companies located in developed market economies compete on the basis of design, brand and the geographic distribution of tasks. The text contains case studies of major manufacturing and service companies and will be of valuable interest to students and researchers interested in Geography, Economics and Planning.

The Cerebellum

Pearson Education — Tue, 01 Jan 2013 00:55:43 GMT

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Renowned neuroscientist Dr. Masao Ito advances a sophisticated new view of the cerebellum's roles in brain function, explaining how its multiple neuronal machine modules enable humans to unconsciously master motor skills through practice, and suggesting how it may serve implicit thought and cognitive processes that manipulate knowledge—playing a surprising role in intuition, imagination, and hallucination.

Wage Policy, Income Distribution, and Democratic Theory

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 00:55:03 GMT

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Wage policy can be broadly defined as a set of institutions designed to bolster the wages of workers, especially for those workers who lack negotiating power. This book concentrates on the relationship between wage policy and the distribution of income and the maintenance of a sustainable democracy. Whereas economists have looked at this issue in relation to labour markets, this book aims to reset the balance by focusing on issues such as equality and democratic theory. This book makes an important contribution to the literature of public policy, political philosophy and political economy. Levin-Waldman argues that wage policy is an important component in the maintenance of democratic society and that a reduction in income inequality can have a positive effect both on personal autonomy and empowerment.

Women and Recession (Routledge Revivals)

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 00:54:41 GMT

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Originally published in 1988, this book compiles a collection of works investigating the impact of recession on women's employment. The authors argue that the most important explanation of differences in women's experience between the countries is the form of labour market regulation and organisation. They point out that current changes in these forms of regulation, and not displacement of female labour, pose the main threat to any gains that women have made in the labour market in the post- World War II period.

The Option Trader's Workbook

Pearson Education — Tue, 01 Jan 2013 00:54:37 GMT

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Note: CD-ROM/DVD and other supplementary materials are not included.This is the eBook version of the printed book.Successful options trading requires extensive practice. With The Option Trader's Workbook, Second Edition, you can get all the hands-on practice you need, without risking a dime! Updated with the newest trading techniques, it contains hundreds of realistic problems for beginners, intermediate-level traders, and even experts. You'll walk through trades designed to profit from changing prices and volatility, time decay, and many other factors. This edition's new problems include: CBOE Weekly Options Expiration options; using collars, covered calls, and covered puts to structure income-generating trades with well-defined risk profiles; using ratio and variance trading, VIX options, and volatility ETFs; and much more. Fully explained solutions are provided for every problem.

George Lindsay and the Art of Technical Analysis

Pearson Education — Tue, 01 Jan 2013 00:54:09 GMT

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Note: CD-ROM/DVD and other supplementary materials are not included.Eight months in advance, one eccentric genius predicted the start of history's greatest bull market–accurate to within 17 days and 7 Dow Jones points. Then, days before his death, he called its end–precisely. Louis Rukeyser called him "uncannily accurate." The Stock Traders Almanac called his work "the finest long-term forecast we have ever seen." Honored by his peers, admired for his profound knowledge of history and markets, George Lindsay is now nearly forgotten. Much of his most significant research has been relegated to yellowing, typed newsletters. Until now. In George Lindsay and the Art of Technical Analysis, Ed Carlson demonstrates the immense power of Lindsay's methods in today's markets. Using visual models, Carlson explains Lindsay's models clearly, simply, and intuitively. Using this book, investors and traders can apply these techniques without strong mathematical expertise, and without deciphering Lindsay's dense writing style. Carlson walks through using Lindsay's "Three Peaks and a Domed House" model to uncover surprising patterns in "haphazard" short-lived movements... using Lindsay's "Timing Method for Traders" to identify tradeable market tops and get out of bull markets in time... predicting "decisive, often violent" market movements, and more. This book is an indispensable addition to any technical analysis library–and every technician's trading arsenal.

The Transparent Leader

HRD Press, Inc. 0 — Tue, 01 Jan 2013 00:54:00 GMT

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Written as a business leadership fable, The Transparent Leader is the story of a smart emerging leader, Stephanie Marcus, as she navigates the challenging world of business. Fortunately, Steph meets Lou Donaldson, a public relations CEO near the end of his career, at a local gym where she works out daily. Lou acts as a friend, informal coach, and mentor as he guides Steph through the complicated business ecosystem in which she finds herself. Throughout the story, Steph learns about clear leadership communication as she also adapts and changes and becomes a more transparent—clear and open—leader. At the same time, she learns Lou's personal story, which helps her fully appreciate his wisdom.

Mathematical Finance - Download as DOC

John Wiley & Sons, Inc. 0 — Tue, 01 Jan 2013 00:53:45 GMT

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This book provides a detailed study of Financial Mathematics. In addition to the extraordinary depth the book provides, it offers a study of the axiomatic approach that is ideally suited for analyzing financial problems. This book is addressed to MBA's, Financial Engineers, Applied Mathematicians, Banks, Insurance Companies, and Students of Business School, of Economics, of Applied Mathematics, of Financial Engineering, Banks, and more.

An Introduction to Mathematical Analysis for Economic Theory and Econometrics

Princeton University Press 0 — Tue, 01 Jan 2013 00:52:36 GMT

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Providing an introduction to mathematical analysis as it applies to economic theory and econometrics, this book bridges the gap that has separated the teaching of basic mathematics for economics and the increasingly advanced mathematics demanded in economics research today. Dean Corbae, Maxwell B. Stinchcombe, and Juraj Zeman equip students with the knowledge of real and functional analysis and measure theory they need to read and do research in economic and econometric theory.Unlike other mathematics textbooks for economics, An Introduction to Mathematical Analysis for Economic Theory and Econometrics takes a unified approach to understanding basic and advanced spaces through the application of the Metric Completion Theorem. This is the concept by which, for example, the real numbers complete the rational numbers and measure spaces complete fields of measurable sets. Another of the book's unique features is its concentration on the mathematical foundations of econometrics. To illustrate difficult concepts, the authors use simple examples drawn from economic theory and econometrics.Accessible and rigorous, the book is self-contained, providing proofs of theorems and assuming only an undergraduate background in calculus and linear algebra.Begins with mathematical analysis and economic examples accessible to advanced undergraduates in order to build intuition for more complex analysis used by graduate students and researchersTakes a unified approach to understanding basic and advanced spaces of numbers through application of the Metric Completion TheoremFocuses on examples from econometrics to explain topics in measure theory

The Economics of Industrial Development

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 00:51:57 GMT

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The spread of the manufacturing industry is an important part of economic development, creating jobs, new products and trade and investment links between countries. Understanding this process is an important part of understanding how countries develop and how they are affected by current globalisation. The economic geography of the world has been changing significantly in the last few decades with old established industrial centres in the developed countries in decline, and new centres emerging in countries that were once thought of as poor and still developing. However, this process has been very uneven with some parts of the developing world still largely non-industrial. This book aims to explain this process from the perspective of developing countries. It charts current trends in industrial development drawing on available statistics and explores different perspectives on the role the manufacturing industry can play. It considers issues including:Aspects of trade policy as they affect industryThe international rules of the World Trade Organisation The network of links between firms in different parts of the world economy. Separate chapters examine: The special role of small firms and of technology in industrialisationGovernment policy towards the encouragement of industry, drawing particularly on the experience of economies in East Asia (the original Asian Tigers)Recent developments in China and India and their implications for other countries The book draws on simple concepts of economic theory but avoids a technical mathematical approach and should be accessible to a wide audience. It extends and updates the author's earlier work on industrialisation published by Routledge (Industry in Developing Countries, 1990 and Industrialisation and Globalisation, 2002) and aims to present a comprehensive overview of these important contemporary issues. The book is suitable for both undergraduate and graduate level courses, but will also be invaluable to professionals wor

The Tyranny of Utility

Princeton University Press 0 — Tue, 01 Jan 2013 00:51:35 GMT

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The general assumption that social policy should be utilitarian—that society should be organized to yield the greatest level of welfare—leads inexorably to increased government interventions. Historically, however, the science of economics has advocated limits to these interventions for utilitarian reasons and because of the assumption that people know what is best for themselves. But more recently, behavioral economics has focused on biases and inconsistencies in individual behavior. Based on these developments, governments now prescribe the foods we eat, the apartments we rent, and the composition of our financial portfolios. The Tyranny of Utility takes on this rise of paternalism and its dangers for individual freedoms, and examines how developments in economics and the social sciences are leading to greater government intrusion in our private lives.Gilles Saint-Paul posits that the utilitarian foundations of individual freedom promoted by traditional economics are fundamentally flawed. When combined with developments in social science that view the individual as incapable of making rational and responsible choices, utilitarianism seems to logically call for greater governmental intervention in our lives. Arguing that this cannot be defended on purely instrumental grounds, Saint-Paul calls for individual liberty to be restored as a central value in our society.Exploring how behavioral economics is contributing to the excessive rise of paternalistic interventions, The Tyranny of Utility presents a controversial challenge to the prevailing currents in economic and political discourse.

Creating Wine

Princeton University Press 0 — Tue, 01 Jan 2013 00:49:22 GMT

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Today's wine industry is characterized by regional differences not only in the wines themselves but also in the business models by which these wines are produced, marketed, and distributed. In Old World countries such as France, Spain, and Italy, small family vineyards and cooperative wineries abound. In New World regions like the United States and Australia, the industry is dominated by a handful of very large producers. This is the first book to trace the economic and historical forces that gave rise to very distinctive regional approaches to creating wine.James Simpson shows how the wine industry was transformed in the decades leading up to the First World War. Population growth, rising wages, and the railways all contributed to soaring European consumption even as many vineyards were decimated by the vine disease phylloxera. At the same time, new technologies led to a major shift in production away from Europe's traditional winemaking regions. Small family producers in Europe developed institutions such as regional appellations and cooperatives to protect their commercial interests as large integrated companies built new markets in America and elsewhere. Simpson examines how Old and New World producers employed diverging strategies to adapt to the changing global wine industry.Creating Wine includes chapters on Europe's cheap commodity wine industry; the markets for sherry, port, claret, and champagne; and the new wine industries in California, Australia, and Argentina.

Universities in the Marketplace

Princeton University Press 0 — Tue, 01 Jan 2013 00:48:12 GMT

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Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutions, Derek Bok probes the efforts on campus to profit financially not only from athletics but increasingly, from education and research as well. He shows how such ventures are undermining core academic values and what universities can do to limit the damage.Commercialization has many causes, but it could never have grown to its present state had it not been for the recent, rapid growth of money-making opportunities in a more technologically complex, knowledge-based economy. A brave new world has now emerged in which university presidents, enterprising professors, and even administrative staff can all find seductive opportunities to turn specialized knowledge into profit.Bok argues that universities, faced with these temptations, are jeopardizing their fundamental mission in their eagerness to make money by agreeing to more and more compromises with basic academic values. He discusses the dangers posed by increased secrecy in corporate-funded research, for-profit Internet companies funded by venture capitalists, industry-subsidized educational programs for physicians, conflicts of interest in research on human subjects, and other questionable activities.While entrepreneurial universities may occasionally succeed in the short term, reasons Bok, only those institutions that vigorously uphold academic values, even at the cost of a few lucrative ventures, will win public trust and retain the respect of faculty and students. Candid, evenhanded, and eminently readable, Universities in the Marketplace will be widely debated by all those concerned with the future of higher education in America and beyond.

Seven Steps to a Rewarding Transitional Career

HRD Press, Inc. 0 — Tue, 01 Jan 2013 00:44:18 GMT

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This tough job market has evolved from the current global financial sector melt down and the resulting economic restructuring, and is likely to continue for a number of years. To thrive in it, one must first recognize that on-going career transitions will be more prevalent. Having a solid understanding of what you have to offer and how and where to market your services will give you a decided advantage in the increasingly competitive race for work opportunities. Managing the transition process from one engagement to another becomes a significant effort in itself. A Transitional Career, as used in this book, refers to a work-life cycle incorporating a series of job engagements, which may be part-time or full-time, often separated by periods of non-paid activity. Job engagements may last for hours, days, weeks or months and may be consecutive or concurrent. Pursuing a Transitional Career requires a different perspective on searching for a job engagement than the more traditional approach of seeking a long term job commitment. Seeking new job engagements is a continuous effort. This workbook is written as a guide, taking the role of a personal coach to you, the reader.

The Economics of Non-Wage Labour Costs (Routledge Revivals)

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 00:43:46 GMT

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Throughout the OECD, 30% of the average firm's total labour costs comprises items which are other than direct remuneration. This reissue, first published in 1984, focuses upon these non-wage labour costs, which include; fringe-benefit payments, obligatory social-welfare contributions, holiday entitlements and expenditures on recruitment and training, seeking to make amends for the woeful lack of consideration given to these important factors in previous wage literature. The book focuses on two major areas of enquiry: firstly, the costs for the cyclical behaviour of employment, and secondly, the role of average working hours per employee in the firm's overall allocation of labour services. The author begins with an empirical survey and costs breakdown, followed by extensive data on Japan, the UK, the USA and West Germany. The ensuing analysis considers the question as to why firms incur the various non-wages, and a comparative static factor demand model is constructed, which accommodates the major cost items.

Domestic Regulation & Service Trade Liberalization

The World Bank 0 — Tue, 01 Jan 2013 00:43:06 GMT

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Trade in services, far more than trade in goods, is affected by a variety of domestic regulations, ranging from qualification and licensing requirements in professional services to pro-competitive regulation in telecommunications services. Experience shows that the quality of regulation strongly influences the consequences of trade liberalization. WTO members have agreed that a central task in the ongoing services negotiations will be to develop a set of rules to ensure that domestic regulations support rather than impede trade liberalization. Since these rules are bound to have a profound impact on the evolution of policy, particularly in developing countries, it is important that they be conducive to economically rational policy-making.This book addresses two central questions: What impact can international trade rules on services have on the exercise of domestic regulatory sovereignty? And how can services negotiations be harnessed to promote and consolidate domestic policy reform across highly diverse sectors? The book, with contributions from several of the world's leading experts in the field, explores a range of rule-making challenges arising at this policy interface, in areas such as transparency, standards and the adoption of a necessity test for services trade. Contributions also provide an in-depth look at these issues in the key areas of accountancy, energy, finance, health, telecommunications and transportation services.

Curious Folks Ask 1 & 2

Pearson Education — Tue, 01 Jan 2013 00:38:35 GMT

shared by: Pearson Education on: Tuesday, January 01, 2013

Note: CD-ROM/DVD and other supplementary materials are not included.This is the eBook version of the printed book.Why do lizards do pushups? What if the Earth's magnetic field reverses? How do stars die? What causes goose bumps, earwax, dandruff, headaches? Whether it's healthy to crack your knuckles, drink decaf, eat chocolate? What it costs to run all those LED lights around your house? These are just a few of the fascinating science and health questions real people have asked top science writer and San Diego Union-Tribune columnist Sherry Seethaler. This collection brings together 350 of her best answers–all crystal-clear, accurate, quick, and a pleasure to read. Seethaler is one of this generation's best science explainers, and it shows: Every answer is accurate, fun to read, and distilled to a single page or less!

When You Can Use Technical Analysis for Investing

Pearson Education — Tue, 01 Jan 2013 00:36:09 GMT

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This Element is an excerpt from Technical Analysis: The Complete Resource for Financial Market Technicians, Second Edition (9780137059447) by Charles D. Kirkpatrick and Julie Dahlquist. Available in print and digital formats.Where technical analysis works—and where it doesn't.For an investor to use technical analysis in a market, easy access, fungibility, sufficient liquidity, and continuous trading must characterize the market. Although there are many freely traded markets in the world in which technical analysis is used, the most common is the U.S. stock market....

The Essential Writings of Thorstein Veblen

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 00:34:21 GMT

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The 38 selections in the volume include complete texts of all of Veblen's major articles and book reviews from 1882 to 1914, plus key chapters from his books The Theory of the Leisure Class (1899), The Theory of Business Enterprise (1904) and The Instinct of Workmanship (1914). These writings present a wide range of Veblen's most significant contributions, especially with respect to the philosophical and psychological foundations of economics, sociology, and other social sciences. A thorougly comprehensive volume, this is the only collection to present Veblen's writings in chronological order, so that their development can be correctly understood. The volume is edited by a leading sociologist and a prominent economist, who provide extensive introductory essays which include item-by-item commentaries that place each selection in its intellectual-historical context and in relation to subsequent developments in economics. It makes for a valuable source of reference both for students and researchers alike..

Structural Macroeconometrics - DOC

Princeton University Press 0 — Tue, 01 Jan 2013 00:33:51 GMT

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Structural Macroeconometrics provides a thorough overview and in-depth exploration of methodologies, models, and techniques used to analyze forces shaping national economies. In this thoroughly revised second edition, David DeJong and Chetan Dave emphasize time series econometrics and unite theoretical and empirical research, while taking into account important new advances in the field.The authors detail strategies for solving dynamic structural models and present the full range of methods for characterizing and evaluating empirical implications, including calibration exercises, method-of-moment procedures, and likelihood-based procedures, both classical and Bayesian. The authors look at recent strides that have been made to enhance numerical efficiency, consider the expanded applicability of dynamic factor models, and examine the use of alternative assumptions involving learning and rational inattention on the part of decision makers. The treatment of methodologies for obtaining nonlinear model representations has been expanded, and linear and nonlinear model representations are integrated throughout the text. The book offers a rich array of implementation algorithms, sample empirical applications, and supporting computer code.Structural Macroeconometrics is the ideal textbook for graduate students seeking an introduction to macroeconomics and econometrics, and for advanced students pursuing applied research in macroeconomics. The book's historical perspective, along with its broad presentation of alternative methodologies, makes it an indispensable resource for academics and professionals.

Entrepreneurship Marketing

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 00:28:14 GMT

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Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector.Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon's den" of entrepreneurialism.This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

High Performance Operations

Pearson Education — Tue, 01 Jan 2013 00:27:34 GMT

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Note: CD-ROM/DVD and other supplementary materials are not included.Companies in highly regulated industries face unique challenges in optimizing business performance and profitability while maintaining strong governance and strict regulatory adherence. In High Performance Operations, leading business performance consultant Hillel Glazer shows how to achieve these goals through the successful integration of lean- and systems thinking. Writing for a broad audience of operations and governance executives, Glazer shows how to systematically incorporate compliance into planning for overall performance, value, and profitability, rather than viewing compliance practices as an end in itself. Glazer helps you discover and implement the pre-conditions for success... uncover the "secret sauce" that helps you scale their successes, eliminate single points of failure, and get more of "what went right"... define what value and operational excellence look like in your company, and identify the costs you'll have to pay to achieve them... create solutions, establish proof-of-performance, justify investments, measure performance, and implement continuous improvement... translate solutions into working policies, patterns, processes, and procedures. Using this book's proven techniques, you can build your company into the best place to work, the best value to your customers and the best source of return to your stakeholders. An indispensable resource for all operations managers, compliance teams, process control managers, and other decision-makers in regulated industries such as healthcare, pharmaceuticals, manufacturing, IT, finance, and environmental services.

Presentation Skills That Will Take You to the Top (Collection)

Pearson Education — Tue, 01 Jan 2013 00:27:33 GMT

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Note: CD-ROM/DVD and other supplementary materials are not included.A brand new collection of state-of-the-art insights on making winning presentations, from the field's #1 consultant, Jerry Weissman...now in a convenient e-format, at a great price!Three breakthrough eBooks help you deliver outstanding, winning presentations—whatever your goals, whatever your audience!Jerry Weissman has helped the world's top executives create the most important presentations of their lives: make-or-break investor presentations that have raised hundreds of billions of dollars from demanding, expert investors. Now, in this amazing collection, Weissman teaches everything you need to create and deliver the most compelling, successful presentations of your life! First up: Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition, Weissman's start-to-finish guide to connecting with even the toughest audiences...telling them compelling stories that focus on what's in it for them...and moving people to action! Next: In the Line of Fire: How to Handle Tough Questions...When It Counts, Weissman shows how to answer even the toughest questions with perfect assurance...avoid the defensiveness, evasiveness, or anger that destroy careers...brilliantly control the entire exchange with hostile questioners! Finally: Presentations in Action: 80 Memorable Presentation Lessons from the Masters reveals how the world's best presenters have actually applied the principles of outstanding communication. Packed with unforgettable examples from the media, sports, politics, science, art, music, literature, the military, and history, this book teaches 100% actionable lessons for supercharging everything from content and graphics to delivery!From world-renowned presentation consultant Jerry Weissman.

Towards New Developmentalism

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 00:25:05 GMT

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The global financial and economic crisis starting in 2007 has provoked the exploration of alternatives to neo-liberalism. Although neo-liberalism has been critiqued from various perspectives, these critiques have not coalesced into a concrete alternative in development economics literature. The main objective of this book is to name and formulate this alternative, identify what is new about this viewpoint, and project it on to the academic landscape. This book includes contributions from many prominent development economists who are unified by a form of "developmental pragmatism". Their concern is with the problems of development that preoccupied the pioneers of economic development in the mid-twentieth century, known as the developmentalists. Like the developmentalists, the contributors to Towards New Developmentalism are policy-oriented and supportive of institutional development and engagement with economic globalization. This collection has an over-arching concern with promoting social justice, and holds the general view of the market as the means to affecting an alternative program of development rather than as a master whose dictates are to be obeyed without question.This important collection sets the agenda for new developmentalism, drawing on issues such as industrial policy, technology, competition, growth and poverty. In broad terms, the economic development debate is cast in terms of whether the market is the master, an ideological neo-liberal perspective, or the means to affect change as suggested by the pragmatic perspective that is being termed neo-developmentalism. This book will be valuable reading to postgraduates and researchers specialising in the area of development studies including within economics, international relations, political science and sociology.

The Little Data Book on Private Sector Development 2011

The World Bank 0 — Tue, 01 Jan 2013 00:25:01 GMT

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'The Little Data Book on Private Sector Development 2011' is one of a series of pocket-sized books intended to provide a quick reference to development data on different topics. It provides data for more than 20 key indicators on business environment and private sector development in a single page for each of the World Bank member countries and other economies with populations of more than 30,000. These more than 200 country pages are supplemented by aggregate data for regional and income groupings.

The General Equilibrium Theory of Value

Princeton University Press 0 — Tue, 01 Jan 2013 00:24:56 GMT

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The concept of general equilibrium, one of the central components of economic theory, explains the behavior of supply, demand, and prices by showing that supply and demand exist in balance through pricing mechanisms. The mathematical tools and properties for this theory have developed over time to accommodate and incorporate developments in economic theory, from multiple markets and economic agents to theories of production.Yves Balasko offers an extensive, up-to-date look at the standard theory of general equilibrium, to which he has been a major contributor. This book explains how the equilibrium manifold approach can be usefully applied to the general equilibrium model, from basic consumer theory and exchange economies to models with private ownership of production. Balasko examines properties of the standard general equilibrium model that are beyond traditional existence and optimality. He applies the theory of smooth manifolds and mappings to the multiplicity of equilibrium solutions and related discontinuities of market prices. The economic concepts and differential topology methods presented in this book are accessible, clear, and relevant, and no prior knowledge of economic theory is necessary.The General Equilibrium Theory of Value offers a comprehensive foundation for the most current models of economic theory and is ideally suited for graduate economics students, advanced undergraduates in mathematics, and researchers in the field.

FrontLine Guide to Mastering the Manager's Job

HRD Press, Inc. 0 — Tue, 01 Jan 2013 00:23:49 GMT

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Do you really understand what management is – and what managers are supposed to do – in today's increasingly complex business environment? You will after you read this book. It offers clear advice on the roles and responsibilities managers now must juggle simultaneously and distills it into wisdom any manager can apply independently at any time. In eight chapters, the author identifies and defines the essentials of the job of manager. The suggestions offered in this handy guide include: Becoming inclusive, providing growth opportunities and pushing people to take them, setting targets and measuring results, giving supportive feedback, celebrating when people try to do something new and succeed, and studying the examples set by the country's best managers as well as by people in your own organization.

The Hippie Guide to Climbing the Corporate Ladder & Other Mountains

Thomas Nelson Inc. 0 — Tue, 01 Jan 2013 00:22:51 GMT

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The Hippie Guide to Climbing the Corporate Ladder & Other Mountains chronicles the dramatic adventures and accomplishments of the man behind one of the world's most recognized brands. From small–town Kansas boy to adventure–junkie extraordinaire, this book traces Skip Yowell's journey to the top of the outdoor industry. Full of insightful details and photos from around the world, this books offer a behind–the–scenes look at how Skip and his team built a successful company––and changed an entire industry––by breaking the rules and taking good care of their customers."Skip's account of the founding of JanSport wreaks of honesty, humor, and enough anecdotes to stir a memory in almost anyone who has spent time outside. His tale takes you from a small room above a transmission shop to a global enterprise and packs enough adventures to keep the fire stoked and the beer on ice for hours." –Larry Burke, Editor–in–Chief, Outside Magazine"This amazing book chronicles the life of Skip Yowell, a man who climbed the corporate ladder not in a suit and tie, but in hiking boots and with a backpack. He did so in style, and had tons of fun doing it. He stayed true to himself, maintained friendships, traveled the world and most importantly, preserved his passion for his job....We can all learn something from Skip, who started building backpacks from scratch and created a company that is now a giant in the industry. His honesty and passion for life are his priority, which all of his friends and business associates can attest to. The world would be a better place with more people like Skip Yowell. I am proud to have him as my friend and encourage you to get to know his story! You will be inspired." –Ed Viesturs, First American to climb all fourteen 8,000 meter peaks, Author of No Shortcuts to the Top"I wish this enlightening book had been available 30 years ago. The inspiration I have derived from it now would have been welcomed then. Like a new band without a 'label' (either style or r

The Open Innovation Marketplace

Pearson Education — Tue, 01 Jan 2013 00:20:43 GMT

shared by: Pearson Education on: Tuesday, January 01, 2013

Note: CD-ROM/DVD and other supplementary materials are not included.This is the eBook version of the printed book.The Open Innovation Marketplace introduces groundbreaking strategies for leveraging a world of innovators to develop breakthrough products faster, with lower cost and risk. Drawing on their experience building InnoCentive, the pioneering open innovation platform, the authors show how to dramatically increase the flow of high-value innovations your organization can discover—and deliver.

The Addicted Brain

Pearson Education — Tue, 01 Jan 2013 00:19:48 GMT

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Note: CD-ROM/DVD and other supplementary materials are not included.What Science Has Learned About Addiction:What causes it?How do drugs change the brain?Who's most vulnerable?Does treatment work?What can we do?Addiction destroys lives. In The Addicted Brain, a leading neuroscientist explains how and why this happens–and presents advances in treatment and prevention. Using breathtaking brain imagery and other research, Michael Kuhar, Ph.D., shows the powerful, long-term brain changes that drugs can cause, revealing why it can be so difficult for addicts to escape their grip.In plain English, Kuhar describes why some people are far more susceptible to addiction than others. He illuminates striking neural similarities between drugs and other pleasures potentially capable of causing abuse or addiction–including alcohol, gambling, sex, caffeine, and even Internet overuse. Finally, he outlines the 12 characteristics most often associated with successful treatment.Authoritative and easy to understand, The Addicted Brain offers today's most up-to-date scientific explanation of addiction–and what addicts, their families, and society can do about it.

Jungle Warfare

Thomas Nelson Inc. 0 — Tue, 01 Jan 2013 00:19:47 GMT

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Jungle Warfare provides a field manual for the Christian in sales: a guide for certain victory in uncertain times.Could a WWII Basic Field Manual on Jungle Warfare have any words of wisdom for sales and business professionals today? Yes – and it may even provide more. Christopher A. Cunningham has taken a prized family gift: his grandfather's Jungle Warfare manual, and adapted its rules of engagement to fit the basic needs of the Christian sales person who is on the front lines of business every day.The parallels are obvious: Stay fit. Keep your wits about you. Know your enemy. Serve your leader well. In today's unsure business climate, those who find a way to keep their faith intact while pushing through the difficulties of market downturns are the ones who will be rewarded. This book is about fighting the good fight and finding inspiration even while crawling through enemy territory.

Managing Hispanic and Latino Employees

Berrett-Koehler Publishers, Inc. 0 — Tue, 01 Jan 2013 00:19:03 GMT

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As Hispanics become an ever-larger segment of the workforce, organizations who fail to make them feel valued risk losing access to a significant source of talent and innovation. Nevaer explains how to create a welcoming work environment for this population.

International Libel and Privacy Handbook

John Wiley & Sons, Inc. 0 — Tue, 01 Jan 2013 00:18:02 GMT

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Publishers, journalists, and authors can be sued for violating legal standards thousands of miles away from where they work. This book, written primarily for journalists and editors, but of use to their lawyers, explains risks publishers should understand prior to publication, steps to take to avoid legal conflicts, and available defenses in the event of a claim. This new second edition of International Libel and Privacy Handbook is an updated nation-by-nation summary of libel and privacy law written by local practitioners in an easy-to-use reference format covering Europe, Asia, the Middle East, and the Americas.Glasser's second edition includes new chapters on emerging media markets such as the Middle East and Malaysia, as well as thorough legal updates on all major media nations.

Reform and Development in China

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 00:16:42 GMT

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Between 1978 and 2006, GDP growth in China maintained an annual average rate of 9.7%, meaning the Chinese economy increased by more than twelve times. This was achieved with quite unorthodox approaches to reform and development as China has adopted a gradualist approach to adopting key institutions, as well as modifying and experimenting with traditional recipes for economic growth.This collection brings together key researchers in the field from Asia, US, Europe and Australia to discuss how China has managed to push forward reforms in the face of political resistance, how the Chinese economy has maintained growth within an imperfect institutionalist environment and how the Chinese government remains effective when it relinquishes its power to the market. Specific emphasis is paid to the relevance of China's experiences to other developing countries. This valuable contribution to the study of China's economy covers a wide range of topics, including the historical foundations of the 30 years of reform, law and development in China, foreign direct investment, poverty reduction, market integration, income distribution, social protection, as well as demographics and population.Reform and Development in China finds both unique elements to the Chinese experience and elements which can be applied to other developing countries. In particular, China's gradualism in economic reform, strong leadership, and emphasis on inclusive development are singled out to be potentially transferable to other developing countries. This collection will be of interest to postgraduate students and researchers as well as practitioners in development economics.

Strategy Execution - DOC

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 00:15:35 GMT

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Strategy execution is one of the most important and exciting topics in management. Implementing strategy in today's complex organizations is an enormous challenge but one that all leaders must tackle. This lively book is an essential guide to strategy execution for practicing managers and those in advanced management education. It combines the rigour of advanced research with the accessibility of practical experience and application to lead readers through the subject.Drawing together existing knowledge and reporting findings from his own research, Andrew MacLennan brings this often neglected topic sharply into focus. After introducing and defining strategy execution, the book presents a series of systematic frameworks to help managers and leaders:identify common strategy execution barriers and diagnose performance problems in particular situationstranslate conceptual strategies into concrete activitiesalign emergent activities and projects with strategic objectivessupport critical activities by aligning organizational designs and systemsStrategy Execution is an insightful, engaging and practical book. The models are supplemented throughout with real world examples, summaries of key issues and signposts to further readings. It is a comprehensive, easy to use book offering students and practitioners a systematic approach to strategy implementation.

Social Media Marketing with Emerging Technologies (Collection)

Pearson Education — Tue, 01 Jan 2013 00:14:35 GMT

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Note: CD-ROM/DVD and other supplementary materials are not included.A brand new collection of state-of-the-art insights into social media marketing with emerging technologies, from world-renowned experts... in a convenient e-format, at a great price!Drive powerful profits from new social marketing tools and techniques—including mobile media, Tumblr, Foursquare, and ""SMO""!Five great mini-guides show you how to drive maximum profits from today's most exciting emerging social media technologies—easily, quickly, painlessly! In How to Make Money with Mobile Media, Jamie Turner explains why mobile media is right for your business—and offers quick, easy, low-cost ways to get started right now. In How to Make Money with Mobile Marketing 2D Codes, Turner presents 25 new ways 2D codes can help you grow and differentiate your business. Scott Bishop's How to Make Money Marketing Your Business with Tumblr reveals how to use Tumblr to extend your reach, deepen customer trust, and jump into social marketing now, with minimal investment. In How to Make Money Marketing Your Business with foursquare, Bishop shows how to get immediate, measurable bottom-line results with foursquare location-based social marketing—all in less than an hour's work per week. Finally, Robert Scott Corbett's How to Make Money with Social Media Optimization (SMO) walks you through building a complete strategy for social media engagement to supercharge your brand, influence conversations, build market share, and make more money!From world-renowned leaders in social media marketing, including Robert Scott Corbett, Jamie Turner and Scott Bishop.

Austrian Economics (Routledge Revivals)

Taylor & Francis Inc; 0 — Tue, 01 Jan 2013 00:13:53 GMT

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First published in 1986, this book presents a reissue of the first detailed confrontation between the Austrian school of economics and Austrian philosophy, especially the philosophy of the Brentano school. It contains a study of the roots of Austrian economics in the liberal political theory of the nineteenth-century Hapsburg empire, and a study of the relations between the general theory of value underlying Austrian economics and the new economic approach to human behaviour propounded by Gary Becker and others in Chicago. In addition, it considers the connections between Austrian methodology and contemporary debates in the philosophy of the social sciences.

The Culture Cycle

Pearson Education — Tue, 01 Jan 2013 00:11:08 GMT

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The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, renowned thought leader James L. Heskett demonstrates how an effective culture can account for 20-30% of the differential in performance compared with "culturally unremarkable" competitors. Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture, and shows it at work in a real-world setting. Heskett's "culture cycle" identifies cause-and-effect relationships that are crucial to shaping effective cultures, and demonstrates how to calculate culture's economic value through "Four Rs": referrals, retention, returns to labor, and relationships. The Culture Cycle explains how cultures evolve, can be deliberately shaped and sustained, and serve as a powerful "internal brand" that can promote innovation and organizational resilience. Heskett guides leaders in linking culture to strategy; managing the forces of change that can deeply challenge culture; adapting corporate culture to local businesses within global enterprises; and credibly quantifying culture's impact on performance, productivity, and profits. He also presents a full chapter on the unique role of culture in mission-driven organizations. A follow-up to the classic Corporate Culture and Performance (authored by Heskett and John Kotter), this is the next indispensable book on organizational culture.

The New Players in Life Science Innovation

Pearson Education — Tue, 01 Jan 2013 00:09:07 GMT

shared by: Pearson Education on: Tuesday, January 01, 2013

Note: CD-ROM/DVD and other supplementary materials are not included.This is the eBook version of the printed book.In The New Players in Life Science Innovation, Tomasz Mroczkowski explains how emerging economies and companies are rapidly achieving leadership in the global biosciences industries, and thoroughly assesses the implications. Mroczkowski discusses the sophisticated innovation strategies and reforms nations like China and India have implemented, including strategies that complement markets with aggressive state intervention. He previews the emerging global "bio-economy," in which life science discoveries will be applied pervasively in markets ranging from health to fuels. As R&D in the West becomes increasingly costly, he introduces new options for partnering with new players in the field, beginning with globalized clinical trials and contract research. Offering examples from China to Dubai to India, he carefully assesses the business models driving today's newest centers of innovation, offering up-to-date coverage of bioparks, technology zones, emerging clusters, and other approaches. He also presents realistic assessments of global R&D collaboration strategies such as those of Eli Lilly, Merck, Novartis, and IBM, including both operational and long-term strategic challenges. The New Players in Life Science Innovation will be an indispensable resource for every R&D decision-maker, investor, and business leader in the life sciences, and in many industries with deepening links to the biosciences, such as information technology and energy.

The Global Economic System

Pearson Education — Tue, 01 Jan 2013 00:08:16 GMT

shared by: Pearson Education on: Tuesday, January 01, 2013

Note: CD-ROM/DVD and other supplementary materials are not included.This is the eBook version of the printed book.How financial institutions work, connect, and fail! This serious, authoritative book thoroughly explains the modern global credit system, its instruments, and key participants' roles. Learn why liquidity failures have been pivotal in all recent market crashes, discover potential pathways for today's crises, and gain critical insight for investing or decision-making.

Beyond the Keynesian Endpoint

Pearson Education — Tue, 01 Jan 2013 00:08:00 GMT

shared by: Pearson Education on: Tuesday, January 01, 2013

Note: CD-ROM/DVD and other supplementary materials are not included.Since the 1930s, governments have overcome recessions by borrowing and spending to temporarily replace lost consumer and business spending. What happens when they can't do it anymore? In Beyond the Keynesian Endpoint, PIMCO Executive VP Tony Crescenzi offers a sobering tour of today's unprecedented global sovereign debt crisis. Crescenzi shows how exhausted national balance sheets have stripped policymakers of their ability to bolster growth... how investors are finding it increasingly difficult to navigate debt-ridden markets... how increased spending intended to cure the financial crisis is instead worsening it. He dissects each scenario for the future, and reveals the crisis' profound long-term implications for governments, investors, and the global economy.

The New Buffettology

Simon & Schuster, Inc. 0 — Tue, 01 Jan 2013 00:05:49 GMT

shared by: Simon & Schuster, Inc. 0 on: Tuesday, January 01, 2013

If you read the original Buffettology, you know exactly half of what you need to know to effectively apply Warren Buffett's investment strategies.Published in 1997, the bestselling Buffettology was written specifically for investors in the midst of a long bull market. Since then we've seen the internet bubble burst, the collapse of Enron, and investors scrambling to move their assets -- what remains of them -- back to the safety of traditional blue chip companies. As price peaks turned into troughs, worried investors wondered if there was any constant in today's volatile market. The answer is yes: Warren Buffett's value investing strategies make money.The New Buffettology is the first guide to Warren Buffett's selective contrarian investment strategy for exploiting down stocks -- a strategy that has made him the nation's second-richest person. Designed to teach investors how to decipher and use financial information the way Buffett himself does, this book guides investors through opportunity-rich bear markets, walking them step-by-step through the equations and formulas Buffett uses to determine what to buy, what to sell -- and when. Authors Mary Buffett and David Clark explore Buffett's recent investments in detail, proving time and again that his strategy has earned enormous profits at a time no one expects them to -- and with almost zero risk to his capital.In short, The New Buffettology is an essential companion to the original Buffettology, a road map to investment success in the worst of times.

Toy Box Leadership

Thomas Nelson Inc. 0 — Tue, 01 Jan 2013 00:03:31 GMT

shared by: Thomas Nelson Inc. 0 on: Tuesday, January 01, 2013

Reach back into your childhood and recapture the leadership principles you learned from your favorite toys.What can LEGOS teach you about building your business through connection? How can Slinky Dog demonstrate the value of patience when you're growing your organization? What has every little boy learned from his Little Green Army Men that he can use in business strategy? Whether you are an executive, a manager, or a parent, in Toy Box Leadership you will find the toy box a great place for lessons to successfully influence and lead others.

Environment and Employment

Taylor & Francis Inc; 0 — Fri, 28 Dec 2012 00:32:27 GMT

shared by: Taylor & Francis Inc; 0 on: Friday, December 28, 2012

Mounting evidence suggests that GDP growth is damaging the natural environment and unlikely to be ecologically sustainable in the long-run. At the same time, an annual GDP growth rate of around three percent is regarded as the minimum necessary to prevent unemployment from escalating. Clearly, a trade-off exists between environmental goals and employment goals, yet this trade-off has been largely ignored or denied. This book aims to resolve the environment-employment dilemma by suggesting ways and means to achieve low rates of unemployment, or preferably full employment, in the context of a low-growth or steady-state economy. In search of a solution to this dilemma, this book seeks to answer the following questions: What existing paradigms offer a possible foundation for further investigation into issues dealing with both the environment and employment?What specific initiatives can be implemented to deal with unemployment given that any potential solution must be consistent with responsible macroeconomic policy?To what extent can ecological tax reform provide a solution to the environment-employment dilemma?Under what circumstances is it clear that certain forms of employment generation are antithetic to the goal of ecological sustainability? How can more favourable employment-generating opportunities be exploited in ways which lower unemployment or achieve full employment without the need for ecologically-destructive GDP growth?This book will no doubt stimulate a broader discussion on the issue, and it may just begin a process that leads to the eventual emergence of a viable policy strategy to generate a sustainable, full employment future. This book will be of interest to decision-makers, civil servants, researchers, and NGO employees as well as students of environmental and ecological economics and issues related to employment and unemployment.

Social Protection for Africa's Children

Taylor & Francis Inc; 0 — Fri, 28 Dec 2012 00:23:15 GMT

shared by: Taylor & Francis Inc; 0 on: Friday, December 28, 2012

Social protection is an increasingly important part of the social policy dialogue in Africa, and yet because of its relatively new place in a rapidly evolving agenda, evidence on critical design choices such as targeting, and on impacts of social protection interventions, is mostly limited to case studies or small, unrepresentative surveys. This impressive collection makes a major contribution to building the evidence base, drawing on rigorous analysis of social protection programmes in several African countries, as well as original research and thinking on key topical issues in the social protection discourse.Social Protection for Africa's Children is divided into four parts. The first presents economic and human-rights based right arguments for social protection as an integral part of the social policy menu in Africa. This is followed by a part on targeting, which highlights some of the key policy trade-offs faced when deciding between alternative target groups. The third part presents rigorous quantitative evidence on the impact of social cash transfers on children from programmes in South Africa, Malawi and Ethiopia and the final part addresses a set of issues related to social justice and human rights.This book significantly advances existing knowledge about social protection for children in Africa, both conceptually and empirically. It makes a strong case for social protection interventions that address the short term (amelioration) and long term (structural) needs of children, and shows that programming in this sector for children is both feasible and achievable. Policy makers and practitioners in this sector will have, in this book, the theoretical and empirical evidence necessary to advance social protection for Africa's children in the decades to come. Furthermore, this book should be an essential resource to postgraduates and students focussing on development economics in Africa.

The Evolution of a Nation

Princeton University Press 0 — Fri, 28 Dec 2012 00:23:03 GMT

shared by: Princeton University Press 0 on: Friday, December 28, 2012

Although political and legal institutions are essential to any nation's economic development, the forces that have shaped these institutions are poorly understood. Drawing on rich evidence about the development of the American states from the mid-nineteenth to the late twentieth century, this book documents the mechanisms through which geographical and historical conditions—such as climate, access to water transportation, and early legal systems—impacted political and judicial institutions and economic growth.The book shows how a state's geography and climate influenced whether elites based their wealth in agriculture or trade. States with more occupationally diverse elites in 1860 had greater levels of political competition in their legislature from 1866 to 2000. The book also examines the effects of early legal systems. Because of their colonial history, thirteen states had an operational civil-law legal system prior to statehood. All of these states except Louisiana would later adopt common law. By the late eighteenth century, the two legal systems differed in their balances of power. In civil-law systems, judiciaries were subordinate to legislatures, whereas in common-law systems, the two were more equal. Former civil-law states and common-law states exhibit persistent differences in the structure of their courts, the retention of judges, and judicial budgets. Moreover, changes in court structures, retention procedures, and budgets occur under very different conditions in civil-law and common-law states.The Evolution of a Nation illustrates how initial geographical and historical conditions can determine the evolution of political and legal institutions and long-run growth.

How They Achieved

John Wiley & Sons, Inc. 0 — Fri, 28 Dec 2012 00:22:07 GMT

shared by: John Wiley & Sons, Inc. 0 on: Friday, December 28, 2012

Pearls of Wisdom from How They Achieved"Pride comes from knowing what you want to do and trying your best. You may not always get there, but you will be proud of the experience of trying your best. And if you really, really try and enjoy the process, nine times out of ten you will get there."--John Chen, President and CEO, Sybase"Be the most passionate guy in the room. Not the smartest, not the cleverest, but the most passionate. Care more than anybody. You'll be the guy that wins."--Ted Bell, Vice Chairman and Worldwide Creative Director, Young & Rubicam"People who are lucky enough to be in a position to choose their career should ask themselves, 'What interests me? What makes me really excited?' Then they should get going and never take no for an answer."--Susie Tompkins Buell, founder and former owner, Esprit Clothing"People usually plan their vacations more carefully than they plan their careers. I'm a compulsive planner, but there were times when I had no idea what I was doing."--Bob Cohn, CEO, Octel and Lucent Technologies"A lot of it is timing, but a lot of it is a desire to work hard and to contribute, to not be somebody sitting on the sidelines and commenting, but to be someone playing a part in what's happening. It's also having the courage to toss your ideas out even though eight out of ten of them will be shot down."--Jane Cahill Pfieffer, President, NBC, and former vice president, IBM

Tourist Customer Service Satisfaction

Taylor & Francis Inc; 0 — Fri, 28 Dec 2012 00:19:12 GMT

shared by: Taylor & Francis Inc; 0 on: Friday, December 28, 2012

Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other's needs and ultimately care for each other. Yet surprisingly there are few or any books which focus on the detailed specifics of the social exchange and interaction between the service provider and customer.Tourist Customer Service Satisfaction fully explores this relationship by defining the specific kind of verbal and non-verbal messages needed for successful exchanges, outlining how the service provider ought to behave & cope in a situation as well as detailing positive approaches that enhance a service provider's role performance. The book uses encounter theory to examine the customer -- provider relationship as well as drawing on current research and theories from hospitality, tourism, management, psychology bodies of literature. In doing so the book offers important insight into how employee -- centric competitive advantage in this sector can be achieved in various markets. This book is unique in its approach by focusing on the specifics of the social exchange and interaction between the service provider and customer. It therefore offers a novel synthesis of knowledge on service satisfaction in the tourism sector which will serve as valuable pedagogical and research reference for students and academics interested in hospitality and tourism.

Microsoft Excel for Stock and Option Traders

Pearson Education — Fri, 28 Dec 2012 00:18:17 GMT

shared by: Pearson Education on: Friday, December 28, 2012

Note: CD-ROM/DVD and other supplementary materials are not included.This is the eBook version of the printed book.Gain a powerful investing edge using Microsoft Excel: perform analyses and execute strategies previously available only to large institutions! Expert trader Jeff Augen covers creating and testing custom indicators, performing state-of-the-art statistical and price analyses, mining data, and more. Packed with easy-to-use programs and macros: No programming skills needed!

Assessing Prospective Trade Policy

Taylor & Francis Inc; 0 — Fri, 28 Dec 2012 00:15:15 GMT

shared by: Taylor & Francis Inc; 0 on: Friday, December 28, 2012

The European Union (EU) has provided trade preferences to the African, Caribbean and Pacific (ACP) countries since 1975. To maintain these preferences, a series of economic partnership agreements (EPAs) between the EU and regional groupings of ACP countries are being agreed, (negotiations started around 2003 and many framework agreements have been signed). As multilateral negotiations within the World Trade Organisation have stalled, EPAs are currently the single most important policy issue for ACP trade. This volume assesses EPAs and the potential impact on ACP countries, provides guidance for ACP negotiators in future negotiations and introduces methods to analyse the impact of future trade reforms.The essential features are that ACP countries commit to remove tariffs on substantially all imports from the EU and the EU offers improved market access to ACP exporters. For ACP countries the major impacts will be increased imports from the EU, hence a loss of tariff revenue and increased competition from imports in domestic and regional markets, implying significant adjustment costs, which may be offset by some increases in exports to the EU. This collection excellently outlines a variety of analytical methods that can be used to assess the potential economic effects of trade policy reforms, shows how these can be applied to EPAs and derives implications for the issues that should be addressed in negotiating the details of agreements. This valuable contribution offers a balanced assessment of the issues and should be essential reading for postgraduates and researchers focussing on Development Economics. Furthermore, the book is written in an accessible style and should be an excellent resource for trade negotiators and government officials concerned with trade relations, as well as officials in the European Commission, individual countries (ACP, Commonwealth, EU) and in multilateral organizations (WTO, UNECA, World Bank, UNCTAD).

Buy and Hedge

Pearson Education — Fri, 28 Dec 2012 00:11:57 GMT

shared by: Pearson Education on: Friday, December 28, 2012

Note: CD-ROM/DVD and other supplementary materials are not included.This is the eBook version of the printed book.If you're trying to build wealth, sharp market downturns are your worst enemy. And nowadays, they're happening far more often: in the last 18 years, the S&P 500 has experienced sixteen violent declines. Institutions and professional investors have mastered powerful hedging techniques for dramatically reducing the risks of market volatility. Now, you can do it, too—and you can't afford not to. In Buy and Hedge, two leading investment experts show how to apply hedging as part of a long-term program for growing and preserving your assets. CNBC Fast Money guest Jay Pestrichelli and seasoned financial industry veteran Wayne Ferbert show how to systematically protect yourself against violent downward moves while giving your portfolio maximum room to run in upward markets. The authors' techniques are easy to use, can be applied to most investment vehicles, and—once implemented—require surprisingly little "care and feeding." You'll discover how to take advantage of the hedge-building mechanisms built into low-cost index funds... invest in your ideas with confidence, because you've hedged the downside... systematically manage portfolios for risk as well as return... master and apply the "5 Iron Laws of Buy & Hedge"... use options to manage risk, not to create excess leverage... generate more dividends... effectively manage cash... and much more!

I'll Make You an Offer You Can't Refuse

Thomas Nelson Inc. 0 — Fri, 28 Dec 2012 00:11:56 GMT

shared by: Thomas Nelson Inc. 0 on: Friday, December 28, 2012

Free your book! Buying a product tagged "NelsonFree" means you get more than just the hardback book. You also get a free ebook and a free audiobook. Three formats for the price of one! And the freedom to experience your book in more ways than ever before.What secrets can a former mob boss share about how to do legit business? Let's have a sit–down and find out.By age 24, charming mob boss Michael Franzese was one of the wealthiest people on Furtune magazine's survey. As one of the rare people who quit the mob and lived to tell about it, Franzese has a unique perspective on how business is done. And one thing he noticed was that the way he made millions per week in business inside the mob can be applied to doing business outside the mob (minus the illegal part): Mob Rule # 4; Be an Early Riser & Avoid Getting Killed in Your Pajamas Mob Rule # 5: Ya Gotta Have a Crew Mob Rule # 7: Cook the Pasta, Not the Books"Anyone who sells the mob short when it comes to its ingenuity, its ability to connect with people from all walks of life, and its substantial profit margins is simply kidding themselves." This book promises a mob's eye view of business that will change the way you see business forever.